49ers

CAA Sports to sell new 49ers' stadium naming rights

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CAA Sports to sell new 49ers' stadium naming rights

April 27, 2011
49ERS NEWS 49ERS VIDEO
CSNBayArea.com staffThe San Francsico 49ers announced Wednesday that they have formed a partnership with CAA Sports, a division of Creative Artists Agency (CAA), the world's leading entertainment and sports agency.The key aspect of the partnership is that the 49ers will outsource the task of procuring a sponsor to buy naming rights for the new stadium -- the 68,500-seat stadium currently schedueld to open in the heart of Silicon Valley in time for the 2015 NFL season -- to the CAA. CAA will function as an integral extension of our sales team, said 49ers Chief Sales Officer John Vidalin. We will rely heavily on their expertise to enhance our efforts on the Santa Clara stadium naming rights project. Their reputation as market makers will be invaluable to this process. Additionally, the strength and scope of their network capabilities is unequalled in the industry, and should prove to enhance our target reach.We are honored to be working with the San Francisco 49ers, an iconic NFL team with a passionate fan base in one of the most vibrant markets in the U.S., as they bring to market the naming rights for this very special stadium project, said Michael Levine, Co-Head, CAA Sports. Placed in the heart of Silicon Valley, the epicenter of innovation, the new stadium will combine environmentally-friendly elements with state-of-the-art fan technologies, providing a unique platform for a marketer to align itself with this celebrated sports franchise and the City of Santa Clara. In the past, CAA Sports was awarded the assignment to to sell multi-year corporate partnerships for the new Yankee Stadium and Madison Square Garden's transformation.

49ers wide receiver Pierre Garçon handed hefty fine

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AP

49ers wide receiver Pierre Garçon handed hefty fine

The NFL fined 49ers wide receiver Pierre Garçon $24,309 for unnecessary roughness in last week’s game against Washington.

Garçon, who was not penalized on the play, lowered his helmet and struck Washington safety Montae Nicholson at the end of an 8-yard pass reception in the second quarter.

In 2013, the NFL passed a rule that bans the ball carrier from initiating contact with the crown of his helmet in the open field.

Nicholson’s helmet flew off and he remained on the ground for a couple of minutes. He was evaluated for a possible concussion and shoulder injury. However, Nicholson was cleared and he returned to action.

After the play, Garçon and Washington safety D.J. Swearinger exchanged words, and Swearinger took a swipe at Garçon’s facemask. Swearinger was penalized for unsportsmanlike conduct.

The NFL fined Swearinger $9,115 for unnecessary roughness.

Ronnie Lott: Chance to show Dwight Clark how much we care

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AP

Ronnie Lott: Chance to show Dwight Clark how much we care

SANTA CLARA – In less than a year since a group of former 49ers players came together to form the Golden Heart Fund, the non-profit organization has provided valuable assistance.

“We’ve made some progress with the idea of knowing there are some people in need, so we’ve been able to make some grants to some of the ex-Niners,” Hall of Famer Ronnie Lott told NBC Sports Bay Area.

“We’ve been able to respond. This is more about us being able to give guys the ability to know they can have, as (former 49ers linebacker and Golden Heart Fund board member) Ron Ferrari says, a hand up not a hand out.”

The organization is in the midst of a fund-raising drive this week in conjunction with "Dwight Clark Day" on Sunday. The 49ers face the Dallas Cowboys at Levi’s Stadium, and Clark will be the guest of honor. More than 35 players from the 49ers' first Super Bowl championship team are expected to be in attendance.

Clark played nine seasons for the 49ers and provided the most memorable play in franchise history with “The Catch” against Dallas in the 1981 NFC Championship game, which propelled the organization to its first Super Bowl. Clark served as a front-office executive for a decade after his playing days.

In March, Clark announced he was diagnosed with ALS. He is scheduled to attend Sunday’s game and make some remarks at halftime from a suite.

“It’s unbelievable we are having an opportunity to celebrate an incredible day for this gentleman,” Lott said. “We can all say there was a moment in time in which we stood on his shoulders after making that catch. Now, we get a chance to lift him up a little bit and let him know how much we all care.”

Lott said Clark has been a champion of the Golden Heart Fund from its inception. Past and current 49ers ownership has supported the organization, which provides financial support for former 49ers players in times of physical, emotional and financial need.

“It’s the spirit of Dwight,” Lott said. “It’s more about the funds going in through his efforts. He’s paying it forward.”

--The public can made a direct contribution to the fund at GoldenHeartFund.org.

--Proceeds from the 50/50 raffle at Sunday’s game will benefit the Golden Heart Fund.

--Twenty-five percent of proceeds from the sales of Dwight Clark apparel purchased on game day will go to the fund.

--Half of all proceeds from admission to the 49ers Museum at Levi’s Stadium throughout the year will go to the charity.

-- On Sunday, Nov. 19, Levi’s Stadium and race grand marshal Roger Craig will host the first Golden Heart 4.9K Run with all proceeds from the event going to the Golden Heart Fund. Runners can register GoldenHeartRun.com.