The 49ers on Friday announced another job title for Paraag Marathe, who has served in a variety of roles in his 17 seasons with the organization.
Marathe was named President of 49ers Enterprises, while also retaining his role as executive vice president of football operations. Marathe is the team’s chief contract negotiator and manages the organization's salary cap. He led the team's negotiations on Jimmy Garoppolo's record-breaking contract.
“Paraag has been vital to our success in all facets of our organization for the last 17 years, and it is no surprise that his work towards growing our business and broadening the scope of our brand has been tremendous,” 49ers CEO Jed York said in a statement. “I have great confidence in Paraag’s ability to continue to discover and develop valuable new opportunities for the 49ers organization outside of our football interests.”
In his expanded role, Marathe will oversee the 49ers’ outside business ventures, advisory efforts, and major investment opportunities for the club, the team announced.
“The last three years have been very exciting as we have seen significant business development in addition to that of our football team,” Marathe said. “In that time, our outside business interests have branched into a number of areas including consulting, technology development and venture investing. We will continue to seek new opportunities that are strategically aligned and expand the brand of an iconic organization such as the 49ers.”
Marathe served as team president in 2014 and ’15 before becoming chief strategy officer and executive vice president of football operations. He has managed the team’s major business decisions – football and non-football related, including an effort to bring Major League Soccer to Sacramento.
Marathe and York spearheaded the 49ers’ coaching searches of recent years, including last year’s hiring of Kyle Shanahan.