Month-long Campaign Celebrates Authentic Bay Area Sports Fans
as Network Awards Sports Experiences and Prizes
Golden State Warriors Tickets, Autographed Sports Memorabilia, Tickets to the Coaching Corps
“Game Changer Awards” and Many Other Prizes Among “Authentic Fanuary” Free Giveaways
SAN FRANCISCO, Calif. – December 19, 2017 – NBC Sports Bay Area and NBC Sports California (@NBCSAuthentic), the home of “Authentic Bay Area Sports,” today announced the 2018 “Authentic Fanuary” campaign, a month-long initiative beginning New Year’s Day that celebrates the many passionate, authentic sports fans throughout Northern California and their devotion to their beloved hometown teams.
“Authentic Fanuary” Sports Experiences & Prizes:
The multi-faceted “Authentic Fanuary” campaign is highlighted by the network giving away extraordinary sports experiences and prizes throughout the entire month of January, including: Golden State Warriors suite tickets; autographed sports memorabilia from the local teams; and two tickets to the Coaching Corps “Game Changer Awards” ceremony and dinner on January 26th at Fairmont San Francisco.
Additionally, fans will have a chance to win Sacramento Kings, San Jose Sharks, San Jose Earthquakes, San Francisco Giants and Oakland A’s tickets; a behind-the-scenes experience to watch Kings Pregame Live – with Jim Kozimor and Doug Christie – and Sharks Pregame Live – with Brodie Brazil and Curtis Brown – from the NBC Sports studios; and many more exciting prizes. Click HERE for additional information.
How to Win:
Online: Fans can see a complete list of prizes, including a calendar with prizes/events by day, and enter to win HERE.
Social Media: Follow the network’s social channels for reminders and additional opportunities to win. Use the hashtag #AuthenticFanuary on the network’s various social media accounts: Twitter: @NBCSAuthentic; Instagram: NBCSAuthentic; Snapchat: NBCSAuthentic; and Facebook: facebook.com/NBCSAuthentic.
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The “Authentic Fanuary” initiative, developed in-house at NBC Sports Bay Area/NBC Sports California, builds on the “Home of Authentic Bay Area Sports” brand campaign that the regional sports network first introduced in 2008, which later grew to include the “Home of the Authentic Fan.” The multi-year enterprise is aimed at communicating the network’s core message: “We Connect Fans with the Teams They Love.”
Since the re-launch of Comcast SportsNet (from Fox SportsNet) in 2008, the “Home of Authentic Bay Area Sports” mantra has been a mainstay of the network’s on-air and online coverage. To establish a connection with local fans, the network has partnered with the Giants, A’s, Warriors, Kings, Sharks, 49ers, Raiders and Earthquakes to host game-day fan events at the teams' stadiums and arenas. These relationships have naturally evolved into the original mantra of “The Home of the Authentic Fan." Annually, the network hosts an average of 150 events for fans. Year-to-date, NBC Sports Bay Area/NBC Sports California has given out nearly 200,000 premium items and over 4 million “Cheer Cards.”
NBC Sports Bay Area and NBC Sports California, both part of NBC Sports Regional Networks, serve more than four million households in Northern California, Nevada, Southern Oregon and Hawaii. NBC Sports Bay Area, the television home of MLB’s San Francisco Giants, NBA’s Golden State Warriors, and the official regional sports network of the San Francisco 49ers, also features a robust lineup of Emmy Award-winning news, analysis and original programming. NBC Sports California offers live coverage of MLB’s Oakland Athletics, NBA’s Sacramento Kings, NHL’s San Jose Sharks, MLS’s San Jose Earthquakes and is the official regional sports network of the Oakland Raiders. Collectively, these networks deliver more than 600 live game broadcasts per year. NBCSportsBayArea.com and NBCSportsCalifornia.com provide fans with comprehensive digital coverage of the hometown teams with original stories and content from a team of “Insiders,” breaking news, up-to-the-minute game previews/recaps, highlights and multimedia video clips. Follow both networks on social media –Twitter: @NBCSAuthentic; Instagram: NBCSAuthentic; Snapchat: NBCSAuthentic; and Facebook: facebook.com/NBCSAuthentic.
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