Cliff Branch has ideas on how to get Amari Cooper rolling


Cliff Branch has ideas on how to get Amari Cooper rolling

ALAMEDA – Receiver Cliff Branch ranks among his generation’s best. The Raiders legend knows a thing or two about the position, even if few can match his world-class speed.

He loved Amari Cooper’s play at Alabama, and hoped the Heisman Trophy finalist would end up in silver and black. The Raiders had the No. 4 overall pick that year, so it was a possibility.

“When Amari was on the board and the Raiders were able to draft him, I got on my knees and begged Mark Davis,” Branch said on the Raiders Insider Podcast. “I said, ‘You’ve got to draft this kid.’ He said, ‘You’re going to get your wish.’”

The Raiders got Branch’s guy, in a move that proved fruitful right away. He exceeded 1,000 yards and was a Pro Bowler in consecutive seasons. His third season, however, hasn’t started well.

Cooper has just 12 catches for 110 yards in four games. He also leads the NFL with seven drops on just 19 catchable passes. Cooper’s issues belie great talent.

He’s in an early slump. Branch has an idea how Cooper can get out of it and find a productive rhythm.

“I would love to see the Raiders do some of the things they did with him at Alabama,” Branch said. “You have to get him away from just running slants. He’s a deep threat, and you have to give him two or three deep shots a game whether you come up with them or not. You have to put that pressure on the secondary.

“Amari Cooper can run ins, out, hooks, posts and corners. That’s what he did at Alabama. Right now, everybody’s sitting on the slant. You have to get away from it. He’s a great route runner, and we’ve got to use the whole tree in the passing game.”

Branch may have a point. According to analytics site Pro Football Focus, three of Cooper’s seven drops have come on slants. The site also reports that no other Raider has been targeted on a slant this season.

The Raiders believe Cooper will be fine. He has the right combination of talent, pride and work ethic, traits required to rebound well.

“We all believe in Amari to the utmost,” offensive coordinator Todd Downing said. “I think that he’s going to get going, just base on his hard work paying off, number one. Number two, when you play a game like this and a game plan like this, you’re able to kind of get, like I said earlier, to some of your bread and butter stuff that he might be comfortable with, that the quarterback is comfortable with. A lot of times, that leads to a little bit more success on just generic type routes.”

There are ways to get him going. Route variations are one thing. A fast start could be another.

“I think we can do a great job with allowing ‘Coop’ to be who he is,” said quarterback EJ Manuel, who will start Sunday at Baltimore. “There’s no pressure on him because we know he’s a great player. … We definitely want to get him rolling. Get his confidence rolling and everything like that and get him some touches early so we can make some plays.”

Melifonwu back at Raiders practice, designated to return off IR


Melifonwu back at Raiders practice, designated to return off IR

ALAMEDA – Obi Melifonwu participated in a Raiders practice Wednesday afternoon, his first session in months.

The second-round safety has been on injured reserve all season and hasn’t done football activities of any kind since suffering a knee injury in a preseason game in Dallas.

He had arthroscopic knee surgery and was put on the shelf for the season’s first half. Melifonwu's professional career barely started and then quickly stopped. That's why Wednesday's practice was such a big deal. 

“It was awesome to get back out there, finally,” Melfonwu said. “It’s been a while. It was beyond fun to just be out there and practice with the team."

He nearing a return to game action. That’s why the Raiders designated him to return off injured reserve. Wednesday marks the start of a three-week practice window where the Raiders can decide whether to put him on the 53-roster.

He’s expected to do so when eligible. Melifonwu was first able to practice this week, and can join the 53-man roster after Week 8. His NFL debut could come in Week 9 at Miami.

He can't wait, especially because he's physically ready now. 

"I feel 100 percent," Meilfonwu said. I feel fine."

The Raiders still struggle covering the aforementioned skill players, using young linebackers or an undersized safety against those guys. The Raiders have given up the most yards to tight ends and running backs in the NFL this season. Melifonwu was drafted to help cover tight ends and running backs right away in sub packages, with a long-term eye on a full-time starting spot.

"I bring versatility, and I think I’m a guy who can fit into a lot of different spots," Melifonwu said. "Wherever the coaches need me to fit and help the team win, I’m all for it."

He has missed significant development time while out. He also missed most of training camp with an apparent ankle injury. The team hopes he can be ready to contribute when eligible despite missing so much time. The downtime was difficult, but Melifonwu now hopes to hit the ground running.

"It was definitely tough," he said. "As a competitor, you always want to be out there helping your team win. As a guy who hasn’t been hurt, it was pretty tough. It comes with playing football. I’m just glad to be out there now."

Bowman out to prove something with Raiders: 'I have a lot of juice left'

Bowman out to prove something with Raiders: 'I have a lot of juice left'

NaVorro Bowman hasn’t been a Raider long. The inside linebacker visited the team’s training complex Monday morning, signed a one-year, $3 million contract that afternoon and was on the practice field a few hours later.

Bowman’s in something of a rush. His new team plays the Kansas City Chiefs on Thursday night. Bowman plans to face them.

That’ll take a crash course in Raiders defense. There’s new terminology to learn and roles to master, even if he hones on a specific package.

It won’t be easy. Even a perfect week might come up short with but one real practice in an incredibly quick turnaround.

It’s rational to think he won’t be ready, fair to give him two weeks practice before a Raiders debut.

That’s not the tack he’ll take.

“Hey,” Bowman said, with a wry smile. “I’m going to show you something.”

He understands the situation. The Raiders are 2-4, in desperate need of an AFC West win. A loss might put the Raiders too far down to rebound. The four-time All-Pro knows he’s needed, and believes he can help if he can get some scheme down.

“It’ll take a lot of hours, a lot of studying, a lot of repeating the same words and things like that,” Bowman said after Monday’s walk-through. “It’s part of being a good football player. You have to put the time in. It doesn’t come easy.

“I’m the guy to do it. I won’t let them down. I’ll put the work in that’s needed to be done.”

Immersing in brand new can be a cleansing process. Bowman left the only NFL team he’s ever known Friday when the 49ers cut him loose. He wanted to spend his career with one team. After seven-plus seasons, a switch was required. He didn’t like losing snaps. The 49ers wanted to go younger at the position. A trade was attempted. He didn’t like the suitor, and the 49ers respectfully pulled back. An outright cut was the decisive action.

It gave Bowman an opportunity to choose his next step. He didn’t go far. Bowman’s new job sits 35 miles north in Alameda, which offered plenty of advantages for a family man.

“My twin girls are five and my son is eight and they’re in school,” Bowman said. “They’re doing really well so you always want to keep that going as a parent. You don’t want to keep switching them in and out. That played a big part in what I was going to do. For the Raiders to show as much enthusiasm in wanting me to come here made my decision a lot easier.”

Enthusiasm was evident in two ways. The bottom line comes first. The Raiders offered $3 million to make this deal quick, adding a solid sum to the $6.75 million base salary guaranteed by the 49ers under his previous contract.

The second was clear in a Monday morning conversation with Jack Del Rio. The Raiders head coach spoke plainly, saying Bowman could make a major impact as a player and veteran leader of a shockingly young position group.

“It was really upfront, letting me know their position and how bad they want me,” Bowman said. “He let me know exactly what he wanted to get out of me coming here and being a presence for this defense. Being more vocal, getting guys to understand the urgency to be really good at the NFL level.”

His lessons start Tuesday morning. Starting weakside linebacker Cory James introduced himself in the locker room Monday and asked Bowman when he’ll start watching film. The answer: bright and early.

Bowman has a game to play Thursday. That’s possible because he didn’t have to relocate. He can just hit the ground running. He’s been constantly learning new systems during the 49ers coaching carousel, so he’d a quick learning. He also sees similar concepts between schemes.

“It’s not too different,” Bowman said. “The terminology is really the hard part. I’m a fast learner. I went out there today and I think I did pretty well. I’ll get in here early tomorrow and learn from my mistakes and try to keep getting better.”

That’s Bowman’s first goal. He also wants to show knee and Achilles’ tendon injuries haven’t sapped his effectiveness as many believe.

“I’m only 29 years old,” Bowman said. “I still have a lot of juice left in me.”