Raiders

Super Bowl commercials revealed

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Super Bowl commercials revealed

The Super Bowl isn't just played on the field. Just as intense is a battle off the field to win viewers' attentions.

Advertisers are paying $5 million for just 30 seconds to reach the more than 110 million people in the U.S. expected to tune in. Which ads will be the most talked about? Which ads will be the most remembered years from now, long after the Atlanta Falcons and the New England Patriots square off?

Here are 10 Super Bowl ads to watch during Sunday's broadcast on Fox.

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84 Lumber, "The Journey Begins "

First-time Super Bowl advertiser 84 Lumber seems to wade into political territory with a 90-second spot that shows a Mexican woman and her daughter traveling across Mexico on foot. The daughter collects pieces of fabric along the way. The ad appears in the first half - without the conclusion. The ending will be shown online at halftime athttp://journey84.com .

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Bud Light, "Ghost Spuds "

Bud Light is bringing back its iconic 1980s mascot, Spuds Mackenzie, sort of. The dog appears as an unsettling T-shirted ghost. The dog eggs on a Bud Light drinker to go out and join his friends rather than sit at home alone. It's the 30th anniversary of the bull terrier's first appearance in a Bud Light ad. The 90-second ad is running during the fourth quarter.

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Budweiser, "Born the Hard Way "

Anheuser-Busch's cinematic 60-second spot chronicles co-founder Adolphus Busch's journey from Germany to St. Louis in 1857. He jumps off a burning steamboat and catches a glimpse of Budweiser's iconic Clydesdales mascots before meeting fellow immigrant Eberhard Anheuser.

The second-quarter ad became topical since it was released online Tuesday, just days after President Donald Trump signed an executive order to temporarily ban refugees and nearly all citizens from seven Muslim-majority countries. Anheuser-Busch, which started working on the ad in May, says the ad isn't making a political statement.

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Honda, "Yearbooks "

https://www.youtube.com/watch?v=f06ng5cII8o

To promote Honda's CR-V vehicle, a 60-second second-quarter ad features high-school yearbook photos for nine celebrities - Amy Adams, Steve Carell, Viola Davis, Missy Elliott, Tina Fey, Earvin "Magic" Johnson, Jimmy Kimmel, Stan Lee and Robert Redford. The photos come to life and encourage people to follow their dreams, a nod to Honda's 15-year slogan "The Power of Dreams."

The photos are actual yearbook photos, but the yearbook page surrounding them were created by the agency RPA, Honda says. Some lines were ad-libbed during filming rather than scripted. For example, Carell came up with the name "Darryl" next to him.

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Mercedes-Benz, "Easy Driver "

https://www.youtube.com/watch?v=BvHFM8c7cPM

It's been a long time since 1969's "Easy Rider" brought the counterculture to the big screen.

To target baby boomers, Mercedes-Benz enlisted the Coen brothers to direct an update to the tune of Steppenwolf's "Born to be Wild." Bikers at a bar are furious that their bikes have been blocked by a car - until they realize it's Peter Fonda driving a Mercedes-Benz AMG Roadster. The 30-second ad is scheduled for the fourth quarter.

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Kia, "Hero's Journey "

https://www.youtube.com/watch?v=1dQ9a5EFZeI

Melissa McCarthy humorously takes on political causes like saving whales, ice caps and trees, each time to disastrous effect. Kia's 60-second third-quarter ad promotes the fuel efficiency of its 2017 Niro car.

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Mr. Clean, "Cleaner of Your Dreams "

https://www.youtube.com/watch?v=GDzMxlw2Fgo

P&G takes an unusual approach to promoting the kitchen cleaner, as the animated character Mr. Clean, introduced in 1958, gets some sex appeal. In the 30-second third-quarter ad, a woman in her kitchen gets distracted watching an animated Mr. Clean in tight white pants dance around her kitchen as he cleans.

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Squarespace, "Calling John Malkovich "

Squarespace's 30-second ad slated for the first half shows a prickly John Malkovich calling the owner of JohnMalkovich.com to yell at him because he wants the domain.

Snicker's live ad

Mars' Snickers brand is attempting a 30-second live ad during the first break in the third quarter. The ad features Adam Driver and a wild-west theme. Leading to the game, Snickers has a live stream at snickerslive.com with views and other content from the ad's set.

Snickers says it's doing plenty of rehearsals and turning to multiple satellite feeds to make sure the ad goes off without a hitch.

Does Gruden see Lynch, Crabtree on Raiders in 2018?

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Does Gruden see Lynch, Crabtree on Raiders in 2018?

Jon Gruden doesn’t love offseason restrictions on player-coach interaction. They weren’t so strict when Gruden last coached nine years ago, but the new collective bargaining agreement prevents the new Raiders head coach from extended contact with his players at this stage in the NFL’s downtime.

He has, however, run into several Raiders stopping by the team’s Alameda complex.

Count running back Marshawn Lynch and receiver Michael Crabtree among them. Conversations with those talented, yet mercurial players will be key as Gruden and general manager Reggie McKenzie decide how best to use the salary cap.

Both guys have a long history of NFL production. Both guys are getting up there in age, and have some drawbacks. Both guys can be cut without a salary cap hit.

Gruden had nice things to say about both guys in a Wednesday interview with the Bay Area News Group.

He was asked directly if Lynch will be on the 2018 roster.

“I don’t know,” Gruden said. “I bumped into him. Some of these players that live locally do come to the facility to get a workout, see the trainer. I’ve been downstairs and met several guys. I have talked to Marshawn briefly. We’ll see. We’ll keep everybody posted. Right now, he’s our leading ball carrier. He’s our back, and we’re counting on him. Hopefully we get an opportunity to work together. That’s a man that has a lot of respect in this league as a player and I certainly have respect for him also.”

Lynch started slow but finished strong, and was the team’s best skill player in the season’s second half. He’s contracted to make up to $6 million in 2018.

Crabtree came up later in a discussion of what he likes on the roster.

“I got to bump into Crabtree,” Gruden said. “Hopefully we can get the best out of Crabtree and his career.”

Crabtree is coming off a down year following two stellar seasons in Oakland. He had just 58 catches for 618 yards – he still had eight touchdowns – but his targets and snaps decreased the last two weeks. He seemed at odds with the previous coaching staff, a group that was dismissed at season’s end.

Crabtree is set to make $7 million next season, though none of it is guaranteed.

Gruden meeting reinforces T.J. Carrie's desire to remain with Raiders

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Gruden meeting reinforces T.J. Carrie's desire to remain with Raiders

PALO ALTO – Raiders cornerback T.J. Carrie became a father on Super Bowl Sunday. Newborn son Elijah Carrie has been the sole focus these last few weeks, as T.J. learns on the job how to be a dad.

Pardon him if he hasn’t thought much about impending free agency. The 2014 seventh-round pick turned full-time starter has a rookie deal expiring soon, with a raise on the horizon following his best season as a pro.

That’ll come in March. Early February, however, has kept him otherwise engaged.

“I’ve been so busy with my little one, and I haven’t been getting any sleep,” Carrie said Thursday. “Learning how to be a dad has been so engulfing that I haven’t delved into the details of what free agency will mean to me.”

Soul searching wasn’t required to realize his dream scenario. The East Bay native wants to stay in Oakland, with a Raiders team he loved as a kid.

“My intention is to be here,” Carrie said. “I’m a Bay Area guy, a hometown kid. I couldn’t see myself being anywhere else. This is a passion for me. I dreamed about playing for the Raiders for such a long time. Now that I’ve had the opportunity to play there for four years, I want to finish (with the Raiders).”

Carrie wants to work with a new Raiders regime. He visited the team’s Alameda complex on Wednesday and met with new head coach Jon Gruden and defensive assistants. The interaction left Carrie wanting more, furthering his belief that be belongs in Silver and Black.

“Coach Gruden is very energetic,” Carrie said. “He’s a coach that likes to have fun but it a very business oriented guy. There are a lot of things, I imagine, that are going to change, just from the way he has done things. It’s going to be different, but I embrace it. It’ll be very challenging entering into a new regime, but there are a lot of positive factors involved with it.”

The Raiders don’t have many cornerbacks under contract come mid-March. They released David Amerson, and could do the same with Sean Smith later this offseason. Gareon Conley should start at one spot, but everything else is wide-open entering free agency and the draft.

Carrie could find value on the open market after recording 70 tackles and nine passes defensed in 16 starts. He’ll explore his options further next month, before free agency begins in earnest March 14.

“I know March is really when it starts to go down,” Carrie said. “My son will be a little older then, so I can focus more on free agency and make some more decisions.”