BOSTON – It was probably only a matter of time before it happened, but it looks like Boston’s favorite Little Ball of Hate is stepping up his game on social media.
Brad Marchand is known as much for his rabble-rousing and trash-talking on the ice as he is for massive offensive production while serving as Boston’s top scorer in each of the last few seasons. So Marchand has the perfect mixture of good humor and clout as a star NHL player, and that usually combines for a pretty powerful voice on Twitter.
Marchand has been noticeably more active on Twitter in recent days with a wide-ranging group of tweets, and the big winner is the hockey fan that gets a little more exposure to some classic Nose Face Killah wit. Some of the tweets have been as a Bruins team leader where he’s praising the talented young crop of B’s prospects that he’s watching during training camp:
We have some sick young players this year! Going to be a fun season @NHLBruins— Brad Marchand (@Bmarch63) September 20, 2017
Some have been about chirping the NHL for their decision to skip the Olympics this winter where Marchand most certainly would have been primed for a chance at a Gold Medal:
I'm sure no one in the NHL wanted one of these https://t.co/fm59Y2FD1q— Brad Marchand (@Bmarch63) September 22, 2017
Some have been engaging with “fans” and dropping classic pop culture references from children’s books while showing the nasty edge that routinely drives opponents up a wall:
@ I think I'll have to agree to disagree on plug comment. We can all agree you look a lot like the pig in charlottes web though— Brad Marchand (@Bmarch63) September 21, 2017
The Charlotte’s Web reference is a devastating classic from Marchand, a noted longtime fan of the Teenage Mutant Ninja Turtles. Sometimes it’s just telling a quick story in a tweet that gives you an inside look at the kind of chirping that goes on when Marchand is on the ice:
Best chirp I ever got was from Eric Cole. Lined up at the face off and Asked me how the hot dogs smelled. Had a good chuckle at that one— Brad Marchand (@Bmarch63) September 22, 2017
A social media platform like Twitter was made for a personality like Marchand, and a stepped-up presence is good for him and good for hockey fans. So why all of a sudden is No. 63 tweeting with greater frequency over the last few days?
It sounds like it’s a combination of training camp boredom and a genuine interest in amplifying his voice on all manner of subjects.
“I’ve just been kind of lying around with nothing to do and I jumped on [twitter]…thought it was kind of funny,” said Marchand. “I thought I’d get a little more involved. I don’t know if I’m going to have enough time to do it every day, but it’s fun.”
As fun as it’s been for Marchand, it’s no doubt even more fun for the fans that might get a chance to interact with him even if it’s as the unwitting foil for one of his well-placed chirps.