BOSTON – Like most of the NBA’s Millennials, Celtics rookie Jaylen Brown is active on social media.
But if you holla at him on Twitter or Instagram these days, don’t be surprised if you don’t hear back anytime soon.
That’s because Brown is stepping away from the social media game to better focus on his first postseason journey with the Celtics, which begins next month.
Brown said he isn’t the only player inside the Celtics locker room who has pledged to do things differently leading up to the playoffs.
More than anything, the changes Brown speaks of are symbolic to illustrate the need for everyone to make sacrifices critical for a team’s success.
“I’ve paid attention to that, how a lot of guys are making the sacrifices necessary to add to this team,” Brown said. “Some guys are only drinking water. Some guys are cutting out cursing or other aspects. Some guys have some personal stuff...Everybody is putting themselves in that mind frame to sacrifice for the betterment of the team.”
He added that taking a step back from social media was just one of a handful of changes he has made leading up to the playoffs.
“Some are personal, but some, just being a lot more focused and more locked in, eliminating distractions,” Brown told CSNNE.com. “This generation, we’re so social media dependent. So just eliminating that, filling that in with other stuff whether it’s gym time or film or just time to yourself instead of it being so predicated on the cell phone.”
Brown understands the battle Boston (48-26) is in for the top spot in the East heading into the playoffs and how important getting that would be to this team.
“It means a lot, especially being a rookie from my perspective, being on a team that’s number one seed in the East and being a contributor.” Brown said. “What more could you ask for, coming in to the league, coming into the NBA. It’s been great for me. It’s been a blessing.”
While Brown has had his share of ups and downs as a rookie, there’s no ignoring the fact that he’s progressing at a brisk rate.
“Offensively, I’m getting a little more comfortable scoring the ball; mid-range game, I’m developing,” he said. “Defensively, being in the right spot at the right time, stuff like that. I’ve come a long way and I still have a long way to go.”