NBA approves advertising on jerseys in 2017-18


NBA approves advertising on jerseys in 2017-18

he NBA Board of Governors has approved teams wearing a sponsor’s corporate logo on their uniform jerseys starting in the 2017-18 season.

Here’s the release from the NBA: 

NEW YORK, April 15, 2016 – The NBA Board of Governors approved the sale of jersey sponsorships, beginning with the 2017-18 season, as part of a three-year pilot program.  The sponsorship patch will appear on the front left of the game jerseys opposite the Nike logo.  Patches will measure approximately 2.5 inches by 2.5 inches and be adjusted to fit the dimensions of each sponsor’s logo.

The NBA’s 30 teams will be responsible for selling their own jersey sponsorships. 

“Jersey sponsorships provide deeper engagement with partners looking to build a unique association with our teams and the additional investment will help grow the game in exciting new ways,” said NBA Commissioner Adam Silver.  “We’re always thinking about innovative ways the NBA can remain competitive in a global marketplace, and we are excited to see the results of this three-year trial.”

The sponsor patch will not appear on the retail versions of the player jerseys but teams will have the option to sell the jerseys with sponsor patches in their own retail outlets.

No word yet on what sponsor the Celtics will be going with on their uniforms. 

Morris getting it done for Celtics on both ends of the floor

Morris getting it done for Celtics on both ends of the floor

When you think about Marcus Morris these days, big-time scoring immediately comes to mind. 

But in Boston’s 105-100 comeback win over Portland, Morris’ contributions went beyond the game-high 30 points he dropped on the Blazers.

MORE - Blakely's stars, studs, and duds from Celtics-Trail Blazers

“Coach (Brad Stevens) is doing a great job of getting me the ball in my spots and my teammates are finding me,” Morris told reporters after the win. “And I’m just coming through.”

He’s providing strong play and a tremendous presence at both ends of the floor which has been critical to the team navigating some choppy waters with a number of regular rotation players – namely Kyrie Irving – out with injuries.

“One thing is, he’s healthy,” said Boston’s Al Horford, referring to the sore knee that limited Morris earlier this season and at times forced him to miss games. “And the other is, he’s just more confident, he’s playing very assertive. He’s playing great right now, in a really good rhythm.”

Said Stevens: “That’s been him (Morris). As he’s continued to feel better; I think physically he’s felt as good as he’s felt. He’s comfortable in our system and we need him to score. If you’re a basketball player and your job is to score, that’s a pretty good job.”

And it’s one that even with all the injuries Boston has played through, few envisioned him being such an integral part of the offense. 

Morris’ calling card prior to arriving in Boston was his defense. 

But Morris has made it known that his focus on the floor is to be as complete a player as possible.

“I’m not trying to just limit myself to just being that scorer,” Morris said. “Also, on the defensive end I think I’m bringing it; my defense has gotten a lot better, especially my on-the-ball defense. I’m trying to be that all-around player and not just an offensive player … but I can score.”


Marcus Morris and the shorthanded Celtics continue to make magic happen

Marcus Morris and the shorthanded Celtics continue to make magic happen

Here are the Stars, Studs and Duds from Boston’s 105-100 comeback win over the Portland Trail Blazers on Friday night. 

WATCH - Morris drills clutch 3-pointer vs Blazers


Marcus Morris: He continues to fill the void that exists with Kyrie Irving (left knee soreness) not returning to the lineup anytime soon. For the second straight game, Morris wound up with the game-winning shot. Morris led all scorers with 30 points, one shy of tying his season high.

C.J. McCollum: Team scoring honors were shared between McCollum and Damian Lillard, but it was McCollum’s baskets in the closing minutes that positioned the Blazers with a shot at winning. For the game, he had 26 points on 12-for-22 shooting with seven rebounds and four assists.

Damian Lillard: Not quite as efficient as McCollum, but Lillard was very much a load for the Celtics all game. He had 26 points on 9-for-22 shooting from the field and eight assists.



Shane Larkin: There were others with better numbers, but few had as big an impact on the game as Shane Larkin. He did a great job all game of running the team, as well as scoring nine points to go with seven assists and four rebounds. But it was his defense on Damian Lillard that was absolutely huge for the Celtics getting the win.

Greg Monroe: Boston’s second unit was a key factor tonight with Greg Monroe being among those leading the second unit charge, finishing with a double-double of 10 points and 10 rebounds off the bench. 

Al-Farouq Aminu: He wasn’t much of a factor down the stretch, but Aminu had another solid stat line for the Blazers, finishing with a double-double of 16 points and 10 rebounds along with five steals.



Blazers bench: Portland’s second unit was dreadful, shooting a combined 4-for-19 from the field while totaling just 13 points with each of the four players off the bench finishing with a plus/minus of no better than -9.