NBA Notes: League seems to be on upward surge in interest and ratings


NBA Notes: League seems to be on upward surge in interest and ratings

For so many years the NFL has had an almost impenetrable veneer in the way it has successfully pivoted away from a myriad of scandals that would have at the very least delivered a significant, noticeable blow to most professional leagues.

But that Teflon-tough image has taken a whacking of late with the league dealing with what has been for the most part an across-the-board ratings dip in its programming.

The NFL’s slide comes at a time when the NBA seems to be on a upward surge in terms of interest and ratings.

Kevin Durant’s decision to leave Oklahoma City and play for Golden State is a needle-mover across the NBA landscape. LeBron James and the Cleveland Cavaliers are looking to defend their NBA title – a phrase no one thought they would ever hear even when James signed on for a second tour of duty – will certainly generate tons of interest.

The Boston Celtics added Al Horford to a team that many believe will be among Cleveland’s stiffest challengers, in addition to being a team that has played Golden State as well as anyone the last couple of years.

There are many hands responsible for the NBA having such a strong position on the professional sports landscape, chief among them being former commissioner David Stern.

He was in town last week as part of the Shamrock Foundation’s annual Gala.

Stern gave a rundown of what he’s been up to since passing the commissioner’s torch to Adam Silver.

He said he has been a senior advisor to a venture capital firm, counsels several start-up companies and of course a senior advisor to the NBA.

But it’s what he’s not doing – negotiating a new collective bargaining agreement with the player’s union – that seemed to bring him the most joy.

“That’s when I got the least amount of sleep,” quipped Stern.

But those sleep-deprived marathon sessions with owners and union leaders, have helped bring the league to where it is today – thriving with its players and the profits both seem to be reaping.

That’s why the reports of the NBA and the player’s union being close to coming to terms on a new Collective Bargaining Agreement, make a lot of sense. The NBA or the player’s union can opt-out of the current CBA prior to Dec. 15, although that’s looking less likely to happen because of what should be a new deal that better reflects the economic changes that currently exist in the NBA.

This past summer saw the salary cap in the NBA balloon to $94.14 million after having been $70 million for the 2015-2016 season.

With both NBA players and owners profiting significantly from the new TV deal, most of the changes to come about (paying players on the rookie scale more money; increasing the dollar amounts for veteran’s minimum and team exception contracts) are just common sense rule changes that have both sides closer to getting something done sooner rather than later.

And while he’s not directly involved in any of the current dealings, what he accomplished prior to retiring as commissioner certainly laid the groundwork for what appears to be a relatively smooth negotiation period.

“I didn’t project anything other than I was leaving it in the most spectacular of hands with an All-Star executive cast and they would just do what’s right for the league and they have,” Stern said.

And as far as the current talks that have reportedly been ongoing for months, Stern understands all too well that the last CBA talks which led to a shortened, 66-game season led to changes that has both players and owners feeling better about current negotiations.

“I’m proud to say the league has gotten to a very good place in terms of the player’s share, the owner’s share and where they can all see this is something that pays to keep going,” Stern said. “It’s fun to watch from a distance and not be involved.”



So much for that logjam in the frontcourt for the Philadelphia 76ers. The latest big man to go down with an injury is Nerlens Noel who recently had “minor” surgery on his left knee that will sideline him for reportedly three-to-five weeks. Keep in mind that the Everett, Mass. native missed his entire rookie season following left knee surgery, although the Sixers indicate this was an arthroscopic procedure and is considered minor. He joins No. 1 overall pick Ben Simmons who suffered a foot injury that’s expected to keep him out until at least January. That means a lot of the trade rumors involving Noel (and Jahlil Okafor to a certain extent too) should cool off for a little bit.



Signing with Toronto during the offseason was supposed to be Jared Sullinger's chance at a fresh start. Unfortunately for him, things are looking a lot like they did in his early days in Boston. Concerns about his back dropped his draft-day stock from a likely lottery (top-14) pick, to falling in the Celtics' lap at No. 21. During his rookie season, he played well but had to have season-ending back surgery. With the Raptors, it appears he will miss some time early on due to a foot injury that occurred in the team's first preseason game which has kept him out of action ever since.  

“May be a little while before he comes back,” Raptors coach Dwane Casey told reporters recently. “He may get checked out just to see what else is going on.”

Sullinger’s weight was an issue during his time with the Celtics. It’s unclear what impact if any, it had on his current injury or whether it’s a factor in the injury keeping him out indefinitely. 



We have seen Metta World Peace (formerly known as Ron Artest) in lots of different basketball roles from hitting big shots to just hitting people.

But as a coach? That is reportedly being discussed by the Los Angeles Lakers brass as they try to trim their training camp roster down to 15 players.

MWP is likely on the outside of the 15-man roster now, but the Lakers still want him to be part of the organization. While it may seem a bit of a stretch at first, he does bring a wealth of basketball experience to the table, a player how has seen the highs and lows of the game in a way few players can fully understand or speak about with a great amount of credibility.



The LaMarcus Aldridge trade talk will be one of the storylines this NBA season. The Boston Celtics will continue to be discussed as a possibility, but the team to watch is the Phoenix Suns. They came close to convincing him when he left Portland for San Antonio. Phoenix provides him a team that can be built around him (which he wants), lots of shots (which he wants) and a team with no pressure on his back to lead them to major success (yup, he wants that too). … Michael Carter Williams’ stock seems to continue to tumble after winning the league’s rookie of the Year award. He’s going into his fourth season and he’s already on to his third team. … Multiple league executives believe Devin Booker is the best 20-and-under player in the NBA right now. He's good, but I'd probably take Minnesota's Karl-Anthony Towns.

Blakely: Why Celtics should feel pretty lucky on St. Pat's

Blakely: Why Celtics should feel pretty lucky on St. Pat's

It’s hard being an NBA fan and not thinking about the Celtics on St. Patrick’s Day.

All that green, the shamrocks and the libations that so many of us enjoy even more today than most days, it’s pretty cool and certainly something – well, for me at least – to be thankful for.

The Celtics, yeah, they got a few – quite a few - things to be thankful for as well.

So what better day to point a few of them out than the unofficial holiday of the Celtics, St. Patrick’s Day.


When Danny Ainge drafted Terry Rozier three years ago, I admit I wasn’t a believer. You had guards, Danny Ainge. What do you need another one for? Draft Sam Dekker from Wisconsin, or UVA’s Justin Anderson. Hey, that kid Bobby Portis from Arkansas looks pretty good, too.

Ainge and the Celtics took a look at all those guys and came away convinced that Rozier was the best fit for what the wanted both in the short and long-term from that draft.

While Rozier has not emerged as a star, he has shown us all more than enough to know that he’s a pretty damn good player.

And throw in the fact that the dude was born on St. Patrick’s Day - as was Ainge - how can this guy not have a little bit of luck on his side?


LeBron James’ timing has been impeccable when it comes to leaving for greener pastures. So, when Kyrie Irving let the Cavs know he wanted out of Cleveland, it took a minute to sink that they were about to be LeBron’d by someone other than LeBron. But in making his desire to be traded, Irving was giving the Cavs an opportunity to get something in return for shipping him out to who knows where. The Cavs eventually wound up with a couple of draft picks, with one being a coveted first-rounder via Brooklyn in June’s NBA draft along with a trio of players headlined by Isaiah Thomas who was still on the mend from a hip injury.

The injury took longer to heal and the Cavs wound up trading Thomas and ex-Celtic Jae Crowder to teams out West.

Today, Cleveland is treading water as a middle-of-the-pack club that has shown very few signs of late that they will be nothing more than first-round fodder for some team with deep playoff aspirations and a roster ready to make that happen.

And Irving?

He was named to his fifth All-Star team and has spent most of this season playing for a Boston team that until recently held down best record in the East and currently sits in the No. 2 spot.

Irving is dealing with a sore left knee that has limited him recently to not playing, but it doesn’t appear to be an injury that will significantly impact what he does in the postseason for a Celtics team that, despite all their injuries, still holds out hope of making a strong postseason run.


Whenever you ask Brad Stevens about his decision to leave Butler for the Celtics in the NBA, he makes it clear from the outset how difficult a decision it was for him and his family.

Just imagine if Stevens had won a national title instead of having a pair of national runner-up finishes to his name? Leading a mid-major like Butler to an NCAA title, which would have meant slaying UConn or Duke in the process? Stevens would have been more than just a big deal on the Butler campus. He would have been seen as a basketball god who would have had an even tougher time walking away from what he had helped build at Butler.

So Celtics fans, be thankful for Duke and UConn because without their national title game wins over Butler, there’s a very good chance that Brad Stevens would not be coaching the Celtics now.


Remember back in 2013 when Danny Ainge had the serious basketball man crush on Duke’s Justise Winslow, a player that he was willing to trade plenty of draft picks (reportedly as many as four first-round picks) to acquire the rights to draft?

Ainge suspected the Miami Heat would select him with the No. 10 pick, so Ainge tried to swing a deal with the Charlotte Hornets who were in the No. 9 slot.

Charlotte liked Winslow, but they were more smitten with Frank Kaminsky. Because of that, they wouldn’t do a deal with the Celtics.

Not doing that deal allowed Boston to have the kind of assets to eventually acquire Jayson Tatum, Jaylen Brown and Irving, moves that have collectively led to Boston’s surge towards the top of the NBA standings despite having the fifth-youngest team in the NBA.

Winslow, selected by the Heat with the 10th overall pick, has come nowhere close to being the impact player Miami was hoping they would get. And while Kaminsky has had some decent stretches, he too has been a bit underwhelming. Meanwhile, Boston kept its 16th overall pick and used it to select Rozier who as it turns out, has arguably been the best player among the trio.

Having a good scouting staff is important, of course.

But a little luck every now and then doesn’t hurt, either.




Against Magic, C's do what they're supposed to

Against Magic, C's do what they're supposed to

Beating one of the few teams already eliminated from the playoff race is in itself not that big a deal.

It’s called doing what you’re supposed to do.

But for these Celtics, their 92-83 victory over the Orlando Magic on Friday night was more than just another victory.

It was the latest installment in a season filled with teachable moments and lessons that can bolster in some fashion their chances at a deep playoff run.

While there’s no way they’re going to go far without their core guys Kyrie Irving, Marcus Smart and Jaylen Brown, getting guys to fill in for them and still manage to win, is important in this team’s overall development in both the present and future.

No one on the Celtics’ roster can score like Irving, the league’s 11th-ranked scorer at 24.4 points per game.

Still, getting his fill-ins Terry Rozier and Shane Larkin to go for 17 and 10 points certainly helps.

And Jaylen Brown’s ability to play both ends of the floor at a high level is huge, but rookie Abdel Nader has shown he too has some potential to be a solid two-way talent.

Smart’s defense sets him apart from others, but the Celtics collectively were able to make up for that with an impressive defensive rating of 83.1 against the Orlando.

And their collective efforts serve as yet another teachable moment for the Celtics.

Here are five takeaways from a game that wasn’t nearly as close as the final score might lead one to believe: 

There may not be another Celtic whose stock has risen more than Terry Rozier’s this season. He has become a reliable two-way talent off the bench whose capable of giving you starter-like production when needed. He had 17 points against the Magic along with seven rebounds and five assists.

With Marcus Smart (right thumb) out for the rest of the regular season, Terry Rozier in the starting lineup along with Marcus Morris, those are three really big chunks of Boston’s second unit no longer coming off the bench. The second unit players might have been different, but that didn’t affect the Celtics’ bench from impacting the game in a significant way. Against the Magic, they outscored Orlando’s backups, 39-28. 

He signed with the Boston Celtics at a time when a role for him was far from defined. His patience and Boston’s faith in him has paid for both as Larkin continues to be that utility player that Brad Stevens has leaned on at times. Larkin was solid off the bench, scoring 10 points.

This may be one of the closest Coach of the Year votes we have ever had in the NBA. Regardless how short the list may be, you can bet Brad Stevens will be on it. The way he has been positioning the Celtics to be among the last teams standing despite all the injuries they have endured this season, speaks to his ability to not just draw up X's and O’s but also his ability to develop players who when called upon to play, are more than ready for the challenge.

It’s fair to expect the Celtics are going to be short-handed for the rest of the season, which means those still around have to step their game up – Horford included.

For Horford, stepping up involves being more assertive as a scorer and not rely as much on his skills as a play-maker. We saw that from Horford on Friday, as he tallied a near double-double of 15 points and nine rebounds but more important, he took a game-high 18 shot attempts.