The Kyrie brand continues to expand

USA TODAY Sports Photo

The Kyrie brand continues to expand

LOS ANGELES – With Tinseltown as the backdrop, Kyrie Irving’s acting debut in the film, "Uncle Drew the Movie," will officially hit movie theaters this summer.

A five-time All-star and NBA champion, Irving is one of the few NBA players with a signature shoe deal.

And that deal, along with him venturing into the film game, speaks to the ever-expansion of the Irving brand. During Saturday’s media scrum, a time when the sports journalism world chimes in with a wide array of questions for the best players on the planet, some of the first ones asked were in regards to his upcoming movie.

They came from former Celtic Nate Robinson, who is in the movie as well.

That said, it still doesn’t diminish the fact that Irving is setting himself up to be more than just a talented basketball player.

“It comes with a lot of sacrifice, privacy,” Irving said before adding, “but you get a chance to put your creative influence and inspiration on things that have helped you develop as a person. You get to share that with the world. That’s pretty awesome. And you get to share it through art, through my game, through different avenues of sponsorship and you’re able to get that message through to people. That’s pretty awesome. I try to take full advantage of that.”

Part of Irving’s all-star weekend was spending time with the press to speak specifically about his upcoming movie.

Irving also made public appearances for corporate partners such as Mountain Dew.

There was a time not that long ago when the idea of an athlete having interests outside of basketball were frowned upon.

But Irving has been moving to a different beat for as long as he has been playing the game of basketball.

And that isn’t going to change anytime soon.

“Sometimes because of the way we’re put on this platform, people have opinions on the way that we should be, how we should act, things that we should be involved with,” Irving said. “The important thing that get’s glazed over is that we’re human beings. So, it’s pretty tough finding that balance.

Irving added, "For me, it’s just about respect all people. That’s something I always try to hammer home, something I was taught as a kid. It’s crazy. You get slack for saying stuff about certain things and feeling strongly, and if you don’t say enough you get the bad end of that as well. If you feel confident and you’re knowledgeable on a lot of things and you feel strongly about it, you should go for it. Everyone has a voice and they should be respected.”


Gordon Hayward gives update on ankle rehab

File Photo

Gordon Hayward gives update on ankle rehab

Gordon Hayward is trying to translate his rehab off the court onto the hardwood. The Boston Celtics forward detailed the latest steps he's taking in his rehab from his ankle injury.

“Rehab is going well, still progressing on the AlterG (anti-gravity treadmill), trying to get where I can run on a regular treadmill, so 100-percent bodyweight,” Hayward said in a video posted to the Celtics' Twitter account. “Next step after that will be jumping and then hopefully I can incorporate some of that — the running and jumping on the treadmill — to running and jumping on the basketball court, so that’s where I’m at.”

Hayward suffered his ankle injury in the first five minutes of the season opener. He has not ruled out returning during the 2018 playoffs, though Brad Stevens continues to insist that Hayward will not play again this season.

“The hope is still there,” Hayward told ESPN on March 9. “It’s something where I’m really honestly not even thinking about it. I know we’re getting toward the end of the year. It’s something that I’m still working toward, but if it doesn’t happen, it doesn’t happen.”



Celtics should get word Friday on Irving's status

Celtics should get word Friday on Irving's status

BOSTON -- Kyrie Irving has had a second opinion on his sore left knee, and a decision on what the next step will be is expected to be made within the next day or two, according to a league source.

 The medical officials involved in the initial evaluation will meet with those who examined him today, to compare notes and determine what’s in the best interest of Irving going forward.

 While surgery is a possibility, the source indicated that the current course of treatment, which consists primarily of rest, remains a consideration. 
The concerns regarding Irving’s knee are to be of the short-term variety, with the source indicating reports that there are long-term concerns with the knee are “just wrong.” 

 In his first season with the Celtics, Irving has appeared in 60 games in what has been one of his most efficient seasons as a scorer. 
He’s averaging 24.4 points per game while shooting a career-high 49.1 percent from the field. The five-time all-star is shooting 40.8 percent from 3-point range this season in addition to dishing out 5.1 assists along with grabbing a career-high 3.8 rebounds.