From Comcast SportsNet NEW YORK (AP) -- The NHL is hoping to turn Thanksgiving weekend into a hockey holiday as it did with New Year's Day. Looking to build on the success of the Winter Classic, which has quickly become a New Year's staple, the NHL announced on Wednesday a renewal of a multiyear partnership with Discover. The familiar credit card company will become the title sponsor of this year's "Discover NHL Thanksgiving Showdown," which takes place on the traditional shopping-heavy Friday after the holiday. The "Black Friday" matchup features the Stanley Cup champion Boston Bruins and the Detroit Red Wings in an Original Six matchup on NBC. Discover and the NHL will also debut a co-sponsored float during the Macy's Thanksgiving Day Parade on NBC as part of promotion for the game. "We are looking to build an entirely new platform around Thanksgiving and have it include not only a game broadcast but something more," said David Lehanski, the NHL's group vice president of integrated sales. "That (parade) is chock full of the most iconic brands. To be a part of that for hockey is great." Thanksgiving belongs to the NFL -- in the sports world -- much in the way college football has owned New Year's Day for generations. The 2012 Winter Classic, featuring the New York Rangers and the Philadelphia Flyers, was bumped to Jan. 2 along with the bowl games because the NFL is playing a regular schedule the day before. The NHL isn't taking on the NFL on Thanksgiving, either, but the league and Discover are aiming to give hockey fans an appetizer with the parade, heading into the featured Friday game. "This was one of those ideas that had natural synergy," said Jennifer Murillo, the vice president of brand communications for Discover. "The whole idea came together through the partnership. "We know our card members are passionate hockey fans. As the idea materialized to create a new nationally televised game during Thanksgiving weekend, this was a natural extension for us." The Thanksgiving Friday game begins NBC's coverage of the NHL for this season. It is the league's earliest start date on network TV since NBC acquired hockey broadcast rights in 2005. An estimated 50 million viewers are expected to watch the parade on television. "We're proud to work with our partners at the NHL and participate in some of America's favorite holiday traditions, the Macy's Thanksgiving Day Parade and watching a great hockey matchup on NBC," Murillo said. The parade float, 36 feet long and by 20 feet wide and called "Frozen Fall Fun," will showcase the partnership between the NHL and Discover and include past NHL stars, a synthetic ice rink, a 12-foot tall turkey that serves as a hockey goal, and a colorful fall look. Grammy Award winner Cee-Lo Green will perform live on the float. "This is part of the overall strategy," Lehanski said. "The more events we can create, if they can be tied to holidays or high-level days when people are home watching television, if we can bring hockey to their faces, we're going to generate more fans." Discover will offer card members the chance to redeem their Cashback Bonus rewards for tickets to the upcoming Winter Classic in Philadelphia, and card members will also receive discounts to Shop.NHL.com, the NHL Powered by Reebok store in New York, and NHL GameCenter Live subscriptions. "Having a new ownership platform on a day that is synonymous with shopping was a natural fit to renew our partnership with Discover, but we wanted to make it even bigger," Lehanski said. Discover will remain the official card of the NHL, All-Star weekend, the Winter Classic, NHL awards, and the draft.
GOLD STAR: Jake DeBrusk gave the Bruins all kinds of energy out of the starting gate, and made a couple of plays that allowed his team to hold a lead despite getting outplayed in the opening 20 minutes. DeBrusk went hard to the net splitting a couple of San Jose defenders on the first goal, and fired a shot on net that created a rebound for Peter Cehlarik to cash in on. Then DeBrusk scored a little bit later on a rush where he beat Brent Burns in a foot race to a loose puck, then whistled a wrist shot past Aaron Dell for his fourth goal of the season. DeBrusk finished with a goal and two points along with a plus-2 and a team-high four shots on net while falling just short of 16 minutes of ice time in the victory. It was a strong effort from DeBrusk shortly after being a healthy scratch, and showed what he’s capable of when he gets his skating legs going.
BLACK EYE: Brent Burns was a complete mess for the Sharks. He was burnt by Jake DeBrusk in each of the first two Bruins goals in the first period with the B’s rookie going right at him with the attack. He also didn’t make it to the net with 12 of the 16 shots that he attempted and Burns finished with seven giveaways as well. It’s been a rough follow-up season for Burns after last year’s Norris Trophy season where he’s tried to do too much for the Sharks, and his game has suffered as a result. That seemed to be the case for Burns against the Bruins as well where his mistakes played a big role in the Sharks dropping the game.
TURNING POINT: The Bruins won the game when they managed to survive an opening 20 minutes where they were outshot 17-5, and even better they had a 2-1 lead based on some offensive fireworks from Jake DeBrusk. They were also aided by a couple of video reviews where the Bruins took a San Jose goal off the board when it was ruled that a crashing Joonas Donskoi punched a puck into the net with his glove. The Peter Cehlarik goal was also upheld at the other end after a challenge from the San Jose bench. It looked like DeBrusk was tripped before he partially crashed into Aaron Dell that set up the Cehlarik goal, and that’s clearly how the referees saw it after reviewing the play.
HONORABLE MENTION: It’s got to be Anton Khudobin, who stopped 36-of-37 shots and improved to 5-0-2 on the season with another strong win aided by a stalwart defensive effort in front of him. Khudobin now has 12 of the 20 points that the Bruins have amassed on the season, and he absolutely rewarded the B’s for opting to go with the Bruins backup for a second game in a row as they ride the hot goaltender. Khudobin was helped by a number of Bruins blocked shots in the third period when the game was still very tight, but it was also about Khudobin coming up with 16 saves in the first period when the Bruins were getting outplayed by the Sharks.
BY THE NUMBERS: 6 – the number of Bruins rookies that have scored their first NHL goals this season, including Peter Cehlarik finally getting his first NHL score Saturday night in his 14th career game.
QUOTE TO NOTE: “We need them. They’re in the lineup and they’re playing significant minutes. We need them to produce for us. Tonight we needed some offense early, and they provided it for us.” – Bruce Cassidy, on the role of the rookies in the win where it was all first-year players Peter Cehlarik, Jake DeBrusk and Danton Heinen doing the scoring vs. San Jose.
SAN JOSE, Calif. -- Anton Khudobin enjoyed getting pestered with shots early. He didn't have time to let his mind wander.
Khudobin stopped 36 shots to lead the Boston Bruins to a 3-1 victory over the San Jose Sharks on Saturday night.
"I like it busy," Khudobin said. "I don't have to think about anything else. The third-period start was unbelievable . . . I don't think I faced a shot until halfway through the period."
Peter Cehlarik, Jake DeBrusk and Danton Heinen scored to help the Bruins get their second straight win after a four-game skid (0-3-1). Boston had totaled nine goals in its previous five games, scoring more than two for just the second time in nine November games.
"It went our way," Bruins coach Bruce Cassidy said. "They were clearly better than us but we come out 2-1 (in the three games on West Coast). If you stick with it, good things happen."
Khudobin remained unbeaten in regulation (5-0-2) and improved to 4-1 with a 0.99 goals-against average in five games against the Sharks.
Timo Meier scored and Aaron Dell finished with 18 saves for the Sharks, one of the lowest scoring teams in the league. San Jose has been held to two of fewer goals in five of their seven games this month.
"Guys in this room can score; we just have to do it," Sharks Logan Couture said. "I thought we had good chances and a lot of them at the end. We've got to create offense. If you don't score goals, you're not going to win."
Meier gave the Sharks, losers of two straight following wins in six of seven, a short-lived 1-0 lead after tapping in a rebound 4:50 into the game. Daniel O'Regan, making his season debut, won the puck behind the net and skated around to take the shot that bounced to Meier. It was O'Regan's first career assist and second career point.
"I just kind of fished it out and wanted to bring it to the net," O'Regan said. "Timo made a nice finish."
Cehlarik, in his 14th game, scored his first career goal about 1 1/2 minutes later to tie it for the Bruins.
Boston took the lead on DeBrusk's goal with 9:14 left in the first. Charlie McAvoy cleared a puck in his zone that DeBrusk, one of three rookies who scored, chased down and easily beat Dell 1-on-1.
"It's massive," DeBrusk said. "We all want it so bad and we all work so hard. These are big games for us."
Heinen made it 3-1 with 5:51 left in the third. Kevan Miller skated down the ice, drawing all the attention on the right side. He passed across the crease, from where Heinen tapped it in.
"He made a heck of a play," Heinen said. "I just put my stick on the ice."
The Sharks had a goal negated for the second straight game, this one two minutes in.
"We got enough looks tonight to score," Sharks coach Peter DeBoer said. "We're doing more good than bad we're just not being rewarded."
NOTES: O'Regan was recalled before the game. He's the leading scorer for the Barracuda of the AHL. ... The Sharks have had three consecutive goals reversed after challenges dating to Thursday's game against the Florida Panthers. ... Sharks F Joel Ward has recorded points in six of his last eight games. ... DeBrusk, who assisted on Cehlarik's goal, recorded his first multi-point game since Oct. 14, a span of 14 games.
Bruins: At the New Jersey Devils on Wednesday night.
Sharks: Host the Anaheim Ducks on Monday night.