Well, it appears that plans for Fenway's 100th Anniversary are moving along as horrifically as we all imagined.
In the latest development, as writes CSNNE.com editorgrape juice beat reporter Art Martone, the Sox announced plans to use Fenway's April 20 centennial celebration as an opportunity to set a new Guinness World Record.
For what you say? Oh, just for the most people raising a glass of Welch's Sparkling Grape Juice Cocktail in a single venue at one time.
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I'll let you read that paragraph again. But before you do, please know that this is not a joke.
This is actually happening
At some point during the Sox game on April 20which just happens to be the first Yankees game of the seasonthe team expects that 37,000 people will stop what they're doing and join in this cheesy publicity stunt. They really think this will work.
And if that's the case, who knows what's next: Maybe we can all film an Old Navy commercial during the seventh inning stretch?
Honestly, I go back and forth on whether or not the Sox are going to make a total debacle of this 100th Anniversary. On one hand, there's so much history, and they have so many resources, that it seems impossible that there wouldn't be at least a few really cool things to come out of the centennial. Then again, the resources are always there, and at almost every turn the Sox make their real fans want crawl into a hole. They almost never do the right thing.
And in this case, it's probably not a good sign that they already think it's a good idea to MAKE FANS PARTICIPATE IN A MASS SPARKLING GRAPE JUICE TOAST in the middle of a game.
But for now, it looks like we'll just have to wait and see. And after 100 years, another month or so doesn't seem that bad.
Rich can be reached at rlevine@comcastsportsnet.com. Follow Rich on Twitter at http:twitter.comrich_levine