It's no secret that Bill Belichick isn't all that fond of social media. But why he's not all that fond of things like Twitter and Instagram hasn't been explained in much detail.
In an interview with CNBC contributor Suzy Welch, Belichick pointed out some of the reasons why he dislikes the set of apps that he bundles together in his mind and refers to as InstantFace.
It's pretty simple: He feels as though it can get in the way of establishing good relationships between his players and coaches.
"You're not a big fan of social media," Welch said.
"Yeah, that would be putting it mildly," Belichick replied with a smile. "I think I do all that I can to fight it. We have rules that prohibit our players from posting things on InstantFace and all that. I think it's important for us as a team to know each other, to know our teammates, to know our coaches, to interract with them more than it is to be liked by whoever on a chat room.
"We try to encourage the interaction and the personal contact and experiences and not really pay attention to what people are saying out there who we don't even know.
"Look, I understand I'm not going to eliminate it. I don't even care whether people go on it, or our players go on it or not. I care about it as it relates to our football team. And as much as I can eliminate it on our team, I'm going to try to stamp it out."
In a roundabout way, it's all part of the team-building process. Sometimes that process means no cell phones altogether.
"Off the field we do team-building things where we get to know each other," Belichick said. "We throw away the cell phones and just do things that we're together as a team and that we're experiencing together, whether it be going to a movie, or we play games, or do trivia or do something like that that just kind of brings everybody together. Have fun, and take all the outside distractions out of it."