In the process of promoting Simmons' new mattress, Beautyrest Black, Patriots quarterback Tom Brady was asked about the topic of concussions in the NFL.
"It’s a very important topic," Brady told ABCNews.com. "If you are going to put yourself kind of in the line of fire, so to speak, you better educate yourself."
While Brady's obviously not immune to the types of head shots that have been scrutinized more closely in recent years, he's done well to avoid some of the bigger hits that have had long-lasting effects on some other quarterbacks. Whether that's because of good fortune or because he's conscious of protecting himself when he's in harm's way, he's done enough to make himself one of the best at his position even as he prepares to enter into 2016 season as a 39-year-old.
"I think there’s been more awareness from the general media on what CTE is, how it affects you, the long-term ramifications of it," Brady said. "I think, as an athlete, you have to take all those things into consideration and try to be as proactive as you can. Gain information, then go through the proper protocols if you do get a concussion."
Brady treaded carefully when he acknowledged that football isn't the only sport where concussions are an ongoing issue.
"It’s just part of life, you know, not only football, but contact sports," he said. "It’s part of people walking down the street. You run, you fall, you hit your head. There’s a lot of sports that are involved, but I think it’s good there’s more awareness than there’s been in the past. Women’s soccer and cycling, water polo, there’s a lot of sports."