The Patriots have announced a series of initiatives to celebrate the 2001 Super Bowl championship team on the 15th aniversary of their title-winning season.
Throughout the course of the 2016 season, the Patriots will feature special content online and on Patriots All-Access that will lead up to Dec. 4, when Gillette Stadium will host a reunion of the 2001 team during halftime of the Patriots-Rams regular-season matchup.
The Patriots have already featured images of moments from the 2001 campaign on tickets for their eight regular-season home games. They'll also have a special exhibit dedicated to the 2001 team at The Hall at Patriot Place beginning in the fall. In addition, issues of Patriots Football Weekly this year will include posters of shots from the 2001 season.
"The Super Bowl XXXVI win over the Rams was the first championship for our team and will always hold a very special place in our hearts," Patriots chairman and CEO Robert Kraft said in a statement. "The victory made everyone that ever wore a Patriots uniform or rooted for the Patriots on the bleachers at Foxboro Stadium feel proud to be a fan. I know I am looking forward to reliving some of those great memories throughout the 2016 season."
The Patriots said that video vignettes focused on the 2001 season will launch this week on Twitter and Facebook as well as on Patriots.com.