Curran: Coverage of Brady/Best Buddies 'controversy' speaks volumes

Curran: Coverage of Brady/Best Buddies 'controversy' speaks volumes

Could we be any less self-aware in the media?

Bloviating all weekend about the "bad optics" created by a security heavy who whisked a Globe photographer from Friday's Best Buddies flag football game.

Clucking about the "bad look" that Brady's arrangement with the charity allegedly creates.

And the truth is, it's a contrived controversy sprung from a contrived controversy, both aiming to vilify a guy as he raises money for the developmentally disabled.


I mean Friday -- at the exact same time Brady's playing football at Harvard Stadium to help raise millions to fund programs that help the developmentally disabled -- we are in our studios flailing our arms about needing answers.

Talk about bad optics.

For the hell of it, let’s just revisit the so-called controversy Brady supposedly needed to provide answers about during the Best Buddies event.

(An aside: The people weighing in with advice on how and when Brady should have spoken have likely never attended the Best Buddies Flag Football game. It’s staffed by absurdly overzealous security that puts media in a small, cordoned-off area so that we don’t get overly chummy with Verne Troyer or Guy Fieri. Brady talks for three minutes at halftime and that’s it. He scoots. That a photographer was told to screw doesn’t surprise me in the least. Every year, the event is a coverage poopshow mainly because the PR staff’s enthusiasm in soliciting coverage is replaced by flat hostility from security when you get there to cover it.)

Anyway, the Globe published a story in April revealing that Brady told Best Buddies he wanted to devote time to fundraising for his own foundation. The two sides worked out a deal by which Brady wouldn't have to trim back his time and appearances -- and there are more than just this past weekend -- and Best Buddies sent some of the money Brady was raising to Brady's foundation so he could allocate it to his own causes and concerns. Nothing illegal, nothing improper. The story itself stated that.

As part of a broader look at how charities reward the athletes or celebs who are affiliated with causes, it would have been illuminating. But it came off as a self-righteous smear piece designed to put the whiff of impropriety around Brady and -- in turn -- Best Buddies.

Why? Well, it's just big-game hunting. And it's supposed to say something about the hunter.

Why did the NFL spend $20 million and 20 months smearing Brady, creating evidence, lying, dissembling and preposterously hiding behind the word integrity over deflated footballs that weren’t really deflated? They wanted to show the arrogant Patriots who was boss and Roger Goodell wanted to show the rest of the league's owners he wasn't beholden to Robert Kraft.

Didn't work out so good for the NFL.

Why did the Globe go see fit to insinuate in the headline and lead paragraph of its initial story that Brady was treating Best Buddies as his personal piggy bank when the truth was waaaayyyyy less sinister?

Probably a stew of reasons which likely involve politics, Globe ownership interests and the Patriots refusal to genuflect to the media.

For a publication that won international acclaim for exposing the Catholic Church's coverup for pedophile priests, going after a guy while he's raising millions for developmentally disabled children seemed a bizarre step down the investigative journalism ladder.

I’ve heard Globe writers in the past mention the phrase that, “It is the duty of a newspaper to comfort the afflicted and afflict the comfortable."

Somehow this weekend that got twisted into “Attempt to afflict the comfortable while they are in the process of comforting the afflicted.”

Former Patriots RB Danny Woodhead announces retirement

Former Patriots RB Danny Woodhead announces retirement

Former Patriots running back Danny Woodhead has announced his retirement after 10 years in the NFL.

The 33-year-old took to Instagram to make it official.

10 years! Wow, God had crazy plans for a small little kid from North Platte, NE! It’s been a wild ride and feel so blessed He allowed me to do what I loved for so long. But now it’s time to say goodbye to the game I love. First, I want to thank my Lord and Savior Jesus Christ! Without Him my career wouldn’t have been possible. He blessed me with the gifts and He paved the way. All I had to do was follow His plans for my life, and His plans were crazy awesome! Next, I want to thank my wife who has been by my side since freshman year of high school. She has been a rock through all the ups and downs. Sis, Willy, Mae Mae, and Hopie your daddy is going to be home a ton more and I can’t wait! Thanks to my Dad and Mom for always supporting me and showing me that God is first, then everything else will fall into place. Ben, Joel, and Anna thanks for preparing me for the NFL in our backyard games growing up. The dreaded in-laws Steve and Suzie for always being there for me. Chris Gittings (agent) you’re the best and thankful your my brother/uncle! Thank you Jets, Patriots, Chargers, and Ravens! Thanks to all my head coaches (Bob Zohner, Brad Smith, Bill O’Boyle, Eric Mangini, Rex Ryan, Bill Belichick, Mike McCoy, and John Harbaugh) who believed in me! To my rbs coaches (coach skiles, coach reiners, Jimmy Raye, A Lynn, Ivan, Ollie, Ridge, and Thomas) thanks for putting up with me. Thanks to all my teammates from high school till now. Without you guys I never would’ve become who I was as a player. To all my olinemen, you guys deserve the credit for anything that I received credit for. I thank you for helping make my career. To all the trainers, team docs, strength coaches, chiropractors, massage therapists, physical therapists, body gurus thanks for making sure I was on the field. To all the people who made my life easier at the facility (ops, pr, equipment staff, cafe workers, custodians) thanks and your work doesn’t go unnoticed. And how could i forget all my fans?! You’re the best and have always felt the love and support! I’m sure I’ve forgotten a few but know that I’m thankful for everything everyone has done on my journey.

A post shared by Danny Woodhead (@teamwoody39) on

Thursday, it was reported the Patriots reached out to Woodhead for a possible reunion. 

The last two seasons have been challenging for him, as he dealt with season-ending injuries in both 2016 with the Chargers and 2017 with the Ravens.

Woodhead finishes his career with 2,238 yards rushing, 2,698 yards receiving, 15 rushing touchdowns and 17 receiving touchdowns.


NBC Sports Boston Breakfast Pod: C's win despite injuries, Pats make additions

NBC Sports Boston Photo

NBC Sports Boston Breakfast Pod: C's win despite injuries, Pats make additions

1:20 - Despite throwing a depleted roster out there, the Celtics were able to get back in the win column vs. the Magic. Michael Holley and Tommy Heinsohn break down the win.

6:17 - Finally, the Patriots have done something! On Friday night it was reported that New England signed defensive end Adrian Clayborn as well as running back Jeremy Hill. Tom Curran, Alex Giaimo and Ben Volin discuss the impact these additions will have on the team.

11:05 - While the Celtics were able to pull out the win on Friday, the team did announce that Marcus Smart is expected to miss six to eight weeks after undergoing thumb surgery. A. Sherrod Blakely expresses his optimism on Smart’s return for the playoffs.