Bruins

Newest NHL craze: jersey ads!

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Newest NHL craze: jersey ads!

By Jon Fucile
WickedGoodSports.com

The Florida Panthers are awful. Really really awful. They shouldn't even be a hockey team. You can't pay people to go see them. Obviously they are not making much money for their owners. Because no one watches and the owners want more money, Panthers ownership has come up with a new way to make money.

They are putting another ad on their rink and making their broadcasters refer to the rink as Lexus Rink. Yes, the car manufacturer Lexus bought the rights to the Panthers ice. Next season during broadcasts the Panthers broadcasting team will have to say the Panthers are playing at the BankAtlantic Center on the Lexus Rink.

Panthers president Michael Yormark said Lexus "wanted a game changer." So they chose the Panthers? The people at Lexus must not watch any hockey. At all. Ever.

Yormark went on to say "People are always looking for the same old thing, and that's not in our DNA." Really? Because you've been doing the same old thing and losing for years so apparently that is in your DNA you idiot.

But he doesn't want to stop there. Now that the ice is sold, he wants to put ads on jerseys. Yeah. He basically wants to make Panthers jerseys look like Nascar cars.

So that got us thinking. If certain NHL teams marketed the product that most defined them or their fanbase on their jerseys, what would it look like? A few teams were nice enough to model that concept for us. Take a look.

IS Lindy Ruff and the Buffalo Sabres are constantly leaking tears. They cry about everything. They've basically cornered the market in America on whiny little pansies. How do you plug up all those tears? Well, Buffalo went with a natural choice for their jerseys.

Vegas has that slogan "What happens in Vegas stays in Vegas." Well, Philadelphia has that slogan "Come to Philly, Leave with Herpes!" The people of Philly are so gross and dirty that it is virtually impossible not to get herpes if you go there. And now Mike Richards is helping to advertise something that can help!

The folks in Montreal love a good fake emergency. Dirty dishes? Call 9-1-1. Too afraid to kill that spider in the corner of the room? Call 9-1-1. That pizza you ordered is a couple minutes late? Call 9-1-1. So Carey Price and the Canadiens are making sure the citizens of Montreal know who to call.

The Coyotes are in trouble. Attendance is down. No one really wants to buy them because they hemorrhage money. The arena lease is terrible. Their sponsorship was just a natural combination. At least they're advertising a company their players can use to book a flight to their new homes next season.

Well, that is assuming that Air Canada has not made good on their threat to pull all sponsorship from the NHL. No one cares enough about Air Canada to check and find out.

Next we have the Washington Capitals! There were a lot of choices for them. Summer's Eve. Geico. Chokers R Us. But instead the Capitals decided to pay homage to a fan base that didn't know they had a team until around 2005. A local bandwagon store bought some ad space on their jerseys.

Hop aboard!

These days everyone complains about everything ever. Apparently everything is supposed to represent both sides of an argument at all times every day. If they don't, they're considered bias or closed minded. With this in mind, the New Jersey Devils decided to get a little holier and give the opposition a little face time on their jerseys.

Minnesota's team is called the Wild but they are anything but. They are often very tame while other teams have their way with them. They need a little injection of energy! Seeing a good opportunity, a pro wrestler still pretending he's popular saw the chance for some more money and with his recent divorce he can use all the money he can get. The partnership was basically a match made in heaven and now maybe Minnesota can start running wild!

Maybe the NHL is on to something.. or not.

Bruins blow three-goal lead, lose to Sabres in OT, 5-4

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Bruins blow three-goal lead, lose to Sabres in OT, 5-4

BOSTON – The Bruins had things set up for a solid win against an Atlantic Division doormat on Saturday night, but then they went and blew a three-goal second period lead and a two-goal third period lead en route to a deflating loss. 

Ryan O’Reilly scored during a wild scramble around the Boston net in the 3-on-3 overtime and the Bruins dropped a 5-4 overtime decision to Buffalo at TD Garden. So now the Bruins have lost to two of last year’s worst teams in the league, Colorado and Buffalo, and an expansion team within the first seven games of the season. 

The Bruins were all over the Sabres in the first period squeezing off 13 shots on net, and getting goals from David Pastrnak and Brad Marchand to get things going. The Pastrnak score was a clean-up job at the front of the net after Tim Schaller had crashed the net with the puck, and Marchand scored a goal just two seconds into a PP possession after Marco Scandella coughed a puck up right in front of the Buffalo net. 

Marchand struck again on the first shift of the second period when he snapped home a backhanded drop pass from Anders Bjork, and then Jason Pominville and Pastrnak traded scores to give the Bruins a comfortable three-goal lead. Chelmsford’s own Jack Eichel scored on the rebound of a Scandella shot to make it a two-goal game going into the final period of play, and Benoit Pouliot potted his first goal with the Sabres to make it really close down the stretch. 

Anton Khudobin and the Bruins tried to hold strong in the closing minutes of the third, but couldn’t overcome a shaky interference call on Brandon Carlo that ultimately led to a game-tying Evander Kane score after the PP had expired.