The Patriots Super Bowl 51 rings contained 283 diamonds. 28 and 3, get it?
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Atlanta Falcons owner Arthur Blank, whose team famously surrendered that 28-3 lead, gets it and isn't happy about it.
He told the New York Times that he expressed his displeasure about the ring design to Patriots owner Robert Kraft.
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“I said to Robert, ‘You didn’t have to do the 28-3 in the ring,’” Blank said to the Times' Mark Leibovich. “It kind of pissed me off.”
Pro tip: Probably not a good idea to be dancing in the owner's box (see below) when you have that big lead if you don't want those 283 diamonds coming back to bite you.