Celtics

Sports marketing that scores

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Sports marketing that scores

By Mary Paoletti
CSNNE.com

Sports marketing can be brilliant.

From JoeSportsFan.com on Vimeo.The video was created by "We Are Cardinals Nation" in response to newbie shortstop Ryan Theirot's comments on a Chicago radio station. Theirot took some cheapshots at St. Louis' own fan base, an ugly move considering he had seven errors in the first month of the season.

I loved it. The message reminded me of those in Boston's "Bruins Hockey Rules" campaign.

You know why the Boston photo and first video work. Taunting the opposition creates solidarity among the fan base. Hipsters and Meatheads alike can share a laugh at the Flyers or hatred for Montreal because, despite the different tightness-es of their jeans, they love Boston and hate Phillinadiens -- together.

But what about the second B's video? Why is it cool for The Bear to roast a Bruins fan?

Just because.

Hub hockey lovers realize the flaws of their brethren. They know that some are obnoxious, disrespectful, stupid (boyfriend of Montreal fan), and disgusting (jersey guy). But the only people who can approach Bruins fan faults with honesty are Bruins fans.

The Bear fish-slaps somebody across the face for tucking in his jersey? Hilarious. A Habs fan taunts that guy for tucking in his jersey? Act of war.

It doesn't look like Ryan Theirot has earned his right to point and laugh at Cards fans. He should have just followed the Rules.

BOSTON SPORTS TONIGHT PODCAST: Jayson Tatum vs. Markelle Fultz debate

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BOSTON SPORTS TONIGHT PODCAST: Jayson Tatum vs. Markelle Fultz debate

0:41 - Michael Holley, Tom Giles, and Kayce Smith give their reactions on the Celtics getting their first win of the season and a comparison between Isaiah Thomas and Kyrie Irving in the 4th quarter.

7:17 - Phil Perry joins BST to break down the tale of the tape between the Falcons and the Patriots as he breaks down the quarterbacks, offense, defense, coaching, and intangibles between the two teams.

11:57 - Our crew on BST discuss number 1 overall pick Markelle Fultz and number 3 overall pick Jayson Tatum going up against each other and debate who seems like the better pick so far. 

16:35 - In this segment of Irrelevant Questions, Tom Curran interviews Patriots WR Phillip Dorsett as he asks him a bunch of random questions. 

NBC SPORTS BOSTON SCHEDULE

ALCS: Verlander, Astros beat Yankees 7-1 to force Game 7

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ALCS: Verlander, Astros beat Yankees 7-1 to force Game 7

HOUSTON -  Justin Verlander remained perfect with Houston, pitching seven shutout innings when the team needed him most, and Jose Altuve homered and drove in three runs as the Astros extended the AL Championship Series to a decisive Game 7 with a 7-1 win over the New York Yankees on Friday night.

Acquired in an Aug. 31 trade, Verlander has won all nine outings with the Astros. And with his new club facing elimination in Game 6 against the Yankees, he delivered again.

After striking out 13 in a complete-game victory in Game 2, Verlander threw another gem. The right-hander scattered five hits and struck out eight to improve to 9-0 with 67 strikeouts since being traded from Detroit. George Springer helped him out of a jam in the seventh, leaping to make a catch at the center-field wall and rob Todd Frazier of extra bases with two on and Houston up 3-0.

Game 7 is Saturday night in Houston, with the winner advancing to the World Series against the NL champion Los Angeles Dodgers.

NBC SPORTS BOSTON SCHEDULE