Bears

Random News Of The Day: Super Bowl Ads

Random News Of The Day: Super Bowl Ads

Sunday, Feb. 6, 2011
10:00 p.m.

By Joe Collins
CSNChicago.com

I was going to write a Super Bowl commercial pieceand it almost got completely derailed once the National Anthem started. Not so much because Christina Aguilera botched the lyrics, but because of this: is it me or does she look like an early-90s version of Cyndi Lauper? Or maybe Snookis long-lost cousin? I had 3-4 paragraphs written on the topic before she finished the song. Oh well, maybe that column will have to come another day.

Anyway

Super Bowl commercials are almost as big as the game itself. If you have ever thrown a party for the big game, there is always that guy that watches the game just for the commercials. Yes, Im that guy. Without the Bears to get excited (or freaked out) about, I had no emotional interest in the game itself. The time would much rather be served by taking in some advertising Americana. After all, these things help keep the economy rolling along, right? These are my five best and worstcommercials seen between 5:00pm CT and the time our beloved northern friends hoisted the Vince Lombardi trophy:
THE FIVE BEST:

--DORITOS FINGER LICKING:

Much like Mother Nature did last week, Doritos simply dominated. Their Pug ad was pretty good, but the Finger Licking ad was one of the best. An office worker gets bummed out after his coworker eats all of the Doritos. So what does he do? He licks the residue off his fingers. Later, another coworker wipes the Doritos residue on the side of his pants and...you can fill in the blank from there. Hey, it doesnt hurt to be a little creepy in commercials, as long as you dont push the envelope too far.

--CHRYSLERIMPORTED FROM DETROIT:

Eminem appeared in two spots in Super Bowl XLV. The first one was by Brisk, featuring the rhyming Eight Mile-er in Claymation. This second one by Chrysler was pretty slick. It featured a remixed Lose Yourself as a backdrop. The driver cruises past various sites in Detroit: The Joe Louis Fist, The Fox Theateretc. Its a bit long 2:00but they got it right with Eminem. Kid Rock and Bob Seger couldnt pull that off.

--DORITOSHOUSE SITTING:

Doritos had three commercials air in the first quarter. The House Sitting one rivaled the Finger Licker. A house sitter notices that the owners fish has gone belly up. He springs him back to life by throwing a few chips into the bowl. He then accidentally knocks over an urn (containing grandpas ashes), spilling the contents all over the floor. Like the fish, the old codger comes back to life thanks to the magical power of, you guessed it, the triangular corn chip.

--VOLKSWAGEN THE FORCE:

Pint-sized Darth Vader uses The Force on things around the house: the washerdryer, the family dog, a doll and his fathers Volkswagen Passat. But the Passat has a surprise for the young Vader, thanks to an assist from Dad. Worth a chuckle.

--BRIDGESTONE REPLY ALL:

Nothing says fun like accidentally hitting reply all on an office email. One guy figures that out the hard way. He goes on an adventure with help from Bridgestone Tiresto try and stop the message from reaching the unintended targets.

Note: The Budweiser Tiny Dancer one just missed the cut.

THE FIVE WORST:

--PEPSI LOVE HURTS:

I thought it was a pretty mediocre Super Bowl year for Pepsi commercials. This particular commercial and the Pepsi Max Can To The Groin spot were tepid at best. Pepsi did have a decent showing on the Blind Date spot, where the girl is internally over-analyzing about the guy shes withand the guy just wants, well, the obvious. Then, he gets distracted by a Pepsi Max and all he wants is that. Meh.

--COKE THE SEIGE

Much like the Black Eyed Peas halftime show, this spot was overproduced and bloated. Cokes Border commercial made up for this one a little bit, where one guardsman alters the border of his country to give his neighbor a drink.

--BEST BUY OZZY OSBOURNE & JUSTIN BIEBER:

There are only two people in the world who, no matter what they say, will be funny: Mike Tyson and Christopher Walken. Ozzy Osbourne is a close third. Unfortunately, he doesnt get much to say here. No memorable lines. Justin Bieber didnt add much either. The space age backdrop didnt make it for me. Too busy and confusing.

-- POPCORN:

Not really sure what the advertisement was for (I didnt see any specific popcorn corporate logos or anything), but they showed a bunch of guys watching the Super Bowl from the high roller suites. Then they showed Cameron Diaz feeding Alex Rodriguez and it-- -errr uhm. Oh wait. That wasnt a commericial.

--GO DADDY JOAN RIVERS:

Having Danica Patrick seduce mass audience is one thing. But Joan Rivers? Really?

What do you think? What were your top five? Or bottom five?

At the very least, we can hope the Bears are in the Super Bowl next year. We wouldnt have to analyze the commercials that much.

Or something like that.

How Tarik Cohen is thriving as the Bears continue to put more on his plate

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USA Today

How Tarik Cohen is thriving as the Bears continue to put more on his plate

Mitchell Trubisky shook his head and grinned when he fielded yet another question this week about the touchdown pass Tarik Cohen threw against the Baltimore Ravens.

“Dang, you guys can’t get enough of this,” Trubisky said. “I talked about it after the game. Dowell (Loggains) was saying it was the best pass of the game. I’m like, ‘All right, geez, let him play quarterback.

“… He threw a dime ball. I love how he was fading away on it and celebrating on the 50-yard line. Zach (Miller) made a great catch. So A-plus; really impressive spiral, especially with the gloves on. Can’t count any of that out. Tarik’s a special player and it was an awesome throw.”

The point here is less about Cohen’s throw and more about the Bears finding yet another way for the rookie running back to make an impact. So far this year, Cohen has rushed 50 times, caught 26 passes, returned 14 punts and now thrown that historic touchdown. He’s been asked to block in pass protection more frequently, allowing him to be on the field more. And he’s worked with wide receivers coach Zach Azzanni and Kendall Wright (who Cohen referred to as another receiver coach for him) to expand his route tree, leading him to be the most-targeted player (33 targets) on the Bears through six weeks. 

That may seem like a lot to put on the plate of a fourth-round draft pick from an FCS school, but it hasn’t been too much for Cohen. 

“We need Tarik to be that guy for us — the best playmaker we have,” Loggains said. “There’s no secret there. And he’s a guy who we’ll continue to use, and people are aware of him. So how creative can we get with him? How many different things can we do with him? 

“Like, we’re stretching him. Mentally, he’s stretched to the max playing all these positions — motioning out to wide receiver, playing running back and doing more in the backfield with more carries. So we have to keep stretching him and keep using him in the offense.”

Opposing defenses have keyed on Cohen since his explosive debut Week 1 against the Atlanta Falcons, scheming to muffle his playmaking ability. But he still managed to nearly have a walk-off 73-yard run against the Pittsburgh Steelers in Week 3, and then in Week 6, with defenses figuring they could crash down on him on sweep plays to the edge, he (literally) threw another wrinkle into how to gameplan against him. The next time the Bears run a toss sweep to Cohen, opposing safeties will have to think twice about bolting toward the line of scrimmage to stop him. 

Every time Cohen seems to hit a rookie wall, he and the Bears find a way to knock it down. The discussion a week ago about Cohen was that he was dancing too much and not cutting upfield quick enough; this week, it’s all about his perfect quarterback rating. 

“Our coaches do a good job of continuing to put him in places so he can be successful,” fellow running back Benny Cunningham said. “But ultimately I feel like he has such a genuine love of the game, I don’t see that happening (hitting the wall). Since the day he’s been here, from Day 1 to today, I’ve seen no drop-off in his desire to be successful and to help this offense.”

The Bears have known this about Cohen's mentality since they scouted and drafted him back in the spring, and his potential only blossomed after getting him into Halas Hall in May — “Early on, we knew Tarik was going to be pretty special,” coach John Fox said. But Cohen wouldn’t be able to reach that potential without the ability to handle the responsibilities of all the different tasks the Bears have asked of him so far. 

Cohen’s ability to do so many different things makes him an important player for this team, and his ability to do them with an exciting, playmaking flair has made him a fan favorite since training camp. So what’s next for the 5-foot-6 rookie?

“I think we’ve got something — I’ll punt the ball this week,” Cohen joked. “Naw, I’m playin’. I can’t put the ball for nothing, I don’t think. It’ll probably go like 20 yards.”

The Bears defense is trending up, and could get Nick Kwiatkoski back as soon as this weekend

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USA Today

The Bears defense is trending up, and could get Nick Kwiatkoski back as soon as this weekend

Nick Kwiatkoski was a full participant in Bears practice on Friday, marking the first time the second-year linebacker has done that since he suffered a pec injury Sept. 17 against the Tampa Bay Buccaneers. Officially listed as questionable for Sunday’s game against the Carolina Panthers, Kwiatkoski sounded confident he could make his return five weeks after suffering that painful injury. 

“It’s not really my decision,” Kwiatkoski said. “I’m preparing like I am, so we’ll see. … “In my head I am (playing). But we’ll see.”

The Bears’ defense, despite placing three key players — linebackers Willie Young and Jerrell Freeman and safety Quintin Demps — on injured reserve, has been solid at worst so far this year. Pro Football Focus has Vic Fangio’s group as the third-best defense in the NFL through Week 6, behind only the Minnesota Vikings and Jacksonville Jaguars. 

While Christian Jones played some quality snaps next to Danny Trevathan (and John Timu — he struggled after Timu’s injury against Minnesota), Kwiatkoski represents an upgrade at inside linebacker. The Bears liked what Kwiatkoski did last year in place of an injured Trevathan, and were confident they wouldn’t miss a beat with him filling in after Freeman’s Week 1 injury. 

“He’s a smart guy who has been willing to work,” coach John Fox said. “And I’ve seen that improvement from last year to this year. And anytime you get whacked or injured or taken out for some reason, you’ve got to kind of regain that again. It’s like a do-over. So he has had a good week.”

Kwiatkoski stayed sharp by going through meetings and film study as if he were playing while that pec injury — which he said felt like a “bad pulled muscle” — kept him sidelined for practices and games. If Kwiatkoski indeed is active and/or starting Sunday against Carolina, the hope is he can step in and pick up where he left off in Week 2. 

“I have all the confidence that he'll do fine,” defensive coordinator Vic Fangio said prior to Kwiatkoski’s injury. And that confidence, in all likelihood, still exists.