Winning a championship never gets old in Chicago.
A week after the Blackhawks captured their third Stanley Cup in the last six years, 2015 championship apparel has skyrocketed in sales, according to ChicagoBusiness.com's Danny Ecker.
The NHL reports that sales have increased by 20 percent through the first week this year — a remarkable rate for a team with multiple championship wins in a short period of time — from the Blackhawks' previous Stanley Cup win in 2013.
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In addition to fans purchasing more gear, the market has spread beyond Chicago, which has played a significant role in the sales increase.
And the NHL's official online shop is perhaps benefiting the most: Web sales "were up 53 percent compared with the week after the 2013 Stanley Cup win and 68 percent compared with the 2010 title," reports Ecker, as out-of-region customers continue to grow.
So while Blackhawks fans already stocked up on championship apparel after the first two Stanley Cup wins, they're certainly not stopping for the third.
