With the NHL's Eastern and Western Conference Finals forced to a Game 7, CSN Business Insider Rick Horrow feels the league is reeling from the respective matchups ahead of the Stanley Cup Final
"Three of the four semifinalists from major markets: attendance up, television up," Horrow said.
What's more, a coconut water brand is making waves around the league - a popular drink of choice for Chicago Blackhawks center Andrew Shaw - sparking a new opportunity for marketers among a stockpile of corporate sponsorships to consider.
"COCO5, a small deal founded by a Chicago Blackhawks staffer in 2009," Horrow said. "Now 18 NHL teams buy that drink, replacing Gatorade. Even at a niche level, pretty significant."
Check out the rest of Horrow's thoughts, including the latest development in the league's coaching carousel, in the video above.