Advertising slogans for shoe companies are supposed to be somewhat corny, but Adidas' campaign for Derrick Rose is simply rather unfortunate.
ESPN's Darren Rovell tweeted out Wednesday that the company, which signed Rose to a lifetime contract in 2012, is going with this slogan for Rose:
The irony, even looking past Rose's constant injuries the last four seasons, is that Rose is still recovering from literally breaking.
On the first day of practice Rose suffered an orbital fracture after taking an accidental elbow to the face from Taj Gibson. Rose has returned to the court in limited fashion but his status for Opening Night, seven days away at home against the Cavaliers, is still unknown.
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Of course Adidas came up with the campaign before Rose's latest injury, but it's still cringe-worthy when thinking about how the Rose detractors will feast on the ironic campaign.
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Rose's shoe, The D Rose 6, launched in late August. The "road" colorway dropped last week, while five more editions of the shoe will be unveiled over the course of the year.