Bulls: Adidas' slogan for Derrick Rose this year is, well, ironic


Bulls: Adidas' slogan for Derrick Rose this year is, well, ironic

Advertising slogans for shoe companies are supposed to be somewhat corny, but Adidas' campaign for Derrick Rose is simply rather unfortunate.

ESPN's Darren Rovell tweeted out Wednesday that the company, which signed Rose to a lifetime contract in 2012, is going with this slogan for Rose:

The irony, even looking past Rose's constant injuries the last four seasons, is that Rose is still recovering from literally breaking.

On the first day of practice Rose suffered an orbital fracture after taking an accidental elbow to the face from Taj Gibson. Rose has returned to the court in limited fashion but his status for Opening Night, seven days away at home against the Cavaliers, is still unknown.

[NBC SHOP: Gear up for the season, Bulls fans!]

Of course Adidas came up with the campaign before Rose's latest injury, but it's still cringe-worthy when thinking about how the Rose detractors will feast on the ironic campaign.

Rose's shoe, The D Rose 6, launched in late August. The "road" colorway dropped last week, while five more editions of the shoe will be unveiled over the course of the year.

Kendall Gill named to Illini Athletics Hall of Fame


Kendall Gill named to Illini Athletics Hall of Fame

Kendall Gill can add another bullet point to his resume.

NBC Sports Chicago's Bulls analyst was announced as a member of the University of Illinois' Athletics Hall of Fame for the Class of 2018. Gill enters in the same class as his coach at Illinois, Lou Henson, and former Bulls broadcaster Johnny "Red" Kerr.

Gill was a part of Illinois' 1989 Final Four team and earned consensus Second-Team All-America honors the following year as a senior when he led the Big Ten in scoring (20 points per game). He is third in program history in steals with 218.

He went on to have a 15-year NBA career, which included a stint with the Bulls.

Last year was the inaugural class for Illinois' hall of fame.

Three Things to Watch: Bulls-76ers

NBC Sports Chicago

Three Things to Watch: Bulls-76ers

The Bulls square off against the Sixers tonight on NBC Sports Chicago, with coverage beginning at 6:30 with Bulls Pregame Live. Here are three things to watch as the Bulls begin the stretch run of their regular season.

1. The new rotation: Most of the Bulls’ rotation looks the same, but the addition of David Nwaba, Cristiano Felicio and Cameron Payne will have a different feel. The Bulls clearly want to get a look at these guys before the end of the regular season, meaning they’re not just going to get sporadic minutes. They’ll have to play through their mistakes, play out-matched at times and be put in uncomfortable situations. But the Bulls need to see what they have, especially in Payne, who has missed the entire season to this point with a broken foot.

2. Joel Embiid and Ben Simmons: They’re quite the 1-2 punch and have the Sixers looking at their first playoff appearance since Derrick Rose hadn’t yet torn an ACL. Yeah, that’s a long time. Embiid just finished his first All-Star appearance (starting in his second year) and Simmons is the front runner for Rookie of the Year. The Bulls will have their hands full with these two. Luckily…

3. Kris Dunn is back: The Bulls wanted to get Dunn some run before heading to All-Star Weekend to play in the Rising Stars Challenge, and he looked healthy in that thumping against the Raptors last week. The good news is John Paxson says Dunn won’t be on a minutes limit, which means he’s healthy. That, of course, is more important than how he’s playing. It’ll be fun to see him, LaVine and Markkanen play together down the stretch. Their numbers together aren’t great, but the Bulls are 2-2 with all three in the lineup, and tanking or not…it’s more fun to watch when those three are rolling.