Sports Business Minute: Endorsement deals piling up for Steph Curry

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Stephen Curry is having one of the best seasons in NBA history, and he's cashing in because of it.

Endorsement deals continue to pile up for the Golden State Warriors superstar with Brita Water, Under Armour, Degree deodorant, to name a few.

Curry admits to looking up to LeBron James, who's one of the most marketable sports figures ever.

See what CSN Business Insider Rick Horrow had to say in the video above.

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