Cubs

Embrace the Suck: Joe Maddon, Cubs have a new, perfectly-timed rallying cry

Embrace the Suck: Joe Maddon, Cubs have a new, perfectly-timed rallying cry

You might've heard, but Cubs manager Joe Maddon moonlights as a T-shirt salesman.

The team that leads Major League Baseball in T-shirts just added a new one to the batch Friday afternoon, though the mid-May 44-degree day did not make for great T-shirt weather:

Embrace the Suck is a blend of two phrases Maddon used as rallying cries during the championship 2016 season: "Embrace the Target" and "Try Not to Suck."

It's also a military term that the Cubs have been hoping to employ since spring training ever since Joshua Lifrak — the organization's director of mental skills program in the minor leagues — brought it to the manager's attention.

"[It means] exactly what it says," Maddon said. "... It's been a military phrase for probably the last 20 years. I had never heard about it before. It also includes Embrace the Target, Try Not to Suck — it's a morphing of those two phrases and we've been working with the military in order to be able to utilize it where we can sell it and use it for our team phrase."

Maddon and the Cubs are teaming up with KorkedBaseball.com again to sell the shirt and will split the proceeds with the military as well as Maddon's Respect 90 charitable foundation.

"Embrace the Suck" originated from the U.S. Army and is linked to the Navy Seals. It's also being used as a rallying cry for the Atlanta Falcons as of this week after head coach Dan Quinn used it to refocus his team this offseason following a collapse in the Super Bowl.

For the reigning world-champion Cubs, the phrase is remarkably applicable during the first 40 games of a season that has not lived up to expectations set forth by a team that won 200 games across the last two years.

"The message could not be more appropriate than it is right now regarding the start of the season," Maddon said. "We're embracing the suck, we're trying to continue to move forward. 

"Militarily speaking, I would imagine if you're fighting or in a difficult situation, it's never any good. But nevertheless, you have to embrace the moment somehow."

The Cubs spent last year embracing the target on their backs as the preseason favorite to win it all. They're still getting everybody's best shot as they were in 2016, but the 2017 team has yet to click on all cylinders and is still trying to settle into a groove.

So how, exactly, do the Cubs Embrace the Suck?

"It's never going to be the same path," Maddon said. "To this point, it's not run exactly the way we've liked it to. But again, to really expect utopia on an annual basis in the baseball industry is difficult and not really a good method.

"I want our guys to understand: Maybe we haven't done our best work to this point, but that's a good thing. To really stay focused and understand that the better days are coming.

"More recently, we've had three good days, but it's gonna take a lot more than that to get back to where we want to be. So the concept of embracing the target, try not to suck and then embracing the suck, to me makes all the sense in the world."

Of course, the Cubs are coming off a three-game sweep of the Cincinnati Reds, their first sweep since Sept. 19-21 of last season (also against the Reds at Wrigley Field).

The panic is gone — for now, at least — surrounding a Cubs team that is now 21-19 and has a chance to knock the first-place Brewers out of the top spot in the NL Central this weekend.

"We're over .500," Kris Bryant deadpanned, "so everybody can stop freaking out now."

Report: Cubs fire pitching coach Chris Bosio after six seasons with team

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USA TODAY

Report: Cubs fire pitching coach Chris Bosio after six seasons with team

In Theo Epstein's end of season press conference on Friday he said that any coach Joe Maddon wants back will return in 2018.

Evidently, there's one coach Maddon didn't want back.

According to USA Today's Bob Nightengale, the Cubs have fired longtime pitching coach Chris Bosio.

Bosio served as the Cubs pitching coach from 2012-17. He was the team's pitching coach under former managers' Dale Sveum (2012-13) and Rick Renteria (2014), and was retained when Maddon was hired as manager of the Cubs in 2015.

Bosio, who is one of the most respected pitching coaches in baseball, was instrumental in the career resurgence of Jake Arrieta who captured the Cy Young award in 2015, and the development of 27-year-old starter Kyle Hendricks (MLB's ERA leader in 2016).

One reason that could've led to Bosio's firing was the pitching staff's control issues during both the regular season and postseason, which Epstein mentioned during Friday's press conference. The Cubs issued the fifth-most walks (554) in the National League during the regular season and the highest total (53) during the postseason.

As the Cubs hit the market for a new pitching coach, Nightengale mentioned that one name that could be on the radar is former Tampa Rays pitching coach Jim Hickey, who parted ways with the organization following the 2017 season.

Hickey served as Maddon's pitching coach in Tampa Bay from 2006-2014.

Cubs will be open for business as Theo Epstein weighs trading hitters for pitching

Cubs will be open for business as Theo Epstein weighs trading hitters for pitching

Theo Epstein answered questions from the Chicago media for more than an hour on Friday afternoon at Wrigley Field, but the most interesting part might have been what the Cubs president didn’t say, something along the lines of: These are our guys.

Or at least Epstein didn’t give the same full-throated endorsement of The Core that he delivered after engineering the Jose Quintana trade with the White Sox this summer, getting an All-Star pitcher without giving up anyone from the big-league roster.

Whether it’s the way the Los Angeles Dodgers dominated the Cubs throughout the National League Championship Series that ended Thursday night, the inconsistencies and frustrations during a 43-45 first half of this season or the reality of losing 40 percent of the rotation, you walked out of that stadium club press conference thinking big changes could be coming.

“We’re going to pursue all avenues to get better,” Epstein said.

The Cubs already understood this would be a challenging time to dramatically reshape their pitching staff, with Cy Young Award winner Jake Arrieta, Big Boy John Lackey and All-Star closer Wade Davis about to become free agents.

The Cubs don’t really have many (any?) high-end, headliner prospects left to trade after borrowing heavily from their farm system to acquire Aroldis Chapman for last year’s World Series run and get Quintana to help solidify the rotation through 2020.

All of Major League Baseball is looking beyond this winter and preparing for the monster free-agent class that will hit the open market after the 2018 season.

Meaning it’s time for the Cubs to make some difficult decisions about all these young hitters they’ve collected.

“It may or may not be,” Epstein said. “Those choices, they’re not unilateral things. You can’t sit there and decide: ‘Hey, this guy, we’re moving him.’ Because you don’t know what the return might be. You don’t know how the different moving parts might fit together.

“I think going into the offseason prepared to make some tough choices and execute on them — and keeping an open mind to anything — is appropriate under the circumstances where we have some obvious deficits and we have some real surplus with talented players who are really desirable.”

Let’s assume All-Star first baseman Anthony Rizzo, MVP third baseman Kris Bryant and catcher Willson Contreras are essentially untouchable.

The Cubs used the ninth overall pick in the 2015 draft on Ian Happ with the explicit idea that the college hitter should be on a fast track and could be flipped for pitching later: Is it time to sell high after the rookie just put up 24 homers and an .842 OPS?

During an exit meeting with Albert Almora Jr., Epstein said he couldn’t promise an everyday job in 2018, though the expectation would be more responsibilities: Think anyone else would be interested in a potential Gold Glove center fielder who’s already playoff-tested?

Do you want Addison Russell or Javier Baez as your everyday shortstop for the next four years? Is there an American League team willing to bet big that Kyle Schwarber will crush 40 homers a year as a designated hitter?

The Cubs have to ask themselves those types of questions, which could mean getting outside of their comfort zone and taking on some riskier pitching investments and sapping the strength that has turned them into the dominant force in the NL Central.

“We’ve really benefitted from having two or three extra — and ‘extra’ in quotes because they’re not really extra — starting-caliber players on the roster,” Epstein said. “That helped us win 97 games in ’15, 103 last year, 92 this year. That’s as big a part of the club as anything.

“Having an Addison Russell go down and being able to move Javy Baez to shortstop — that’s an obvious example of it. But those things show up every week for us. There’s a day where someone can’t make the lineup and someone else slides in and you’re still starting eight quality guys. That’s huge.

“Sooner or later, you reach a point where you have to strongly consider sacrificing some of that depth to address needs elsewhere on the club. There’s no sort of deadline to do that. But I think we’re entering the phase where we have to be really open-minded to that if it makes the overall outlook of the team and organization better.”

Translation: The Cubs are open for business. Make your best offer.