The Fire jersey will have a new look come 2016.
On Monday, the club announced a multi-year deal with Valspar Corporation, a Minneapolis-based paint brand as the third jersey sponsor in team history, which will replace Quaker Oats as the proprietary name displayed on Fire uniforms.
The new partnership brings to an end a four-year spell with Quaker, which signed on with the Fire in 2012. Previously, Best Buy was the club's jersey sponsor from 2008-10 but did now resign in 2011.
"Valspar is a globally recognizable organization with Chicago ties and it was important for us to find a jersey partner that embodies the core values of our Club," Chief Operating Officer Atul Khosla said in a statement. "The company shares our sense of passion and inclusiveness, and it is an honor for us to place its logo alongside our badge. A collective commitment to our fans and community was also an important feature of the partnership, and we look forward to working with Valspar in the coming years."
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Added Aaron Erter, Valspar vice president and general manager of North American Consumer Products: "Valspar is honored to partner with the Chicago Fire, which presents a wonderful opportunity to engage the local community, but also offers us international visibility thanks to soccer's incredible global presence. Major League Soccer's popularity continues to grow by leaps and bounds. We're thrilled to be part of the Fire Family and look forward to the collaborative efforts ahead."
In addition to adorning kits worn by the first team, Valspar will be emblazoned on the jerseys of all nine Academy teams and 15,000 Fire Juniors players, per the release. The Valspar logo will also receive entitlement of the stadium's stage for home matches beginning in 2016.
Included in the deal is "an offer to provide supplies to supporter groups for the production of banners, overheads, and other visual displays of support for the Fire." It will also collaborate with staff, players, supporters and the community to "paint one mural in a Chicago neighborhood each season of the partnership."