The Fire unveiled the club’s new primary kit to fans at an event on Wednesday, Jan. 27.
The event, which took place at Centerpoint in Chicago, was open to fans and had a number of familiar faces from the club in attendance. The new kit, which has Valspar as the new sponsor, is a change back to the old horizontal white stripe in the center of the jersey.
“The jersey is magnificent, it hearkens back to our roots with the white band across the front,” Fire general manager Nelson Rodriguez said. “Valspar is part of the Chicago community and I think that’s what makes the alignment so special.”
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A number of Fire players, including Harry Shipp, David Accam and rookie Jonathan Campbell, were in attendance and worked with fans to paint a banner to be unveiled for the season opener March 6 against New York City FC. The players like the new jersey design.
“Going back to the red and white is what I remember when I was growing up watching the Fire,” Shipp said. “Any time you get to mingle with fans, especially we just started preseason, it’s awesome. You feel the energy of the supporters and got to paint a sign, which was pretty cool.”
First-year Fire coach Veljko Paunovic said the new kit can bring the team fresh energy, which the club needs right now. Part of that new energy comes from the sponsor, Valspar. Being a paint manufacturer, Valspar felt the partnership for events like this was natural.
“They’re in our backyard and we really wanted to do something special,” said Joel Wasserman, who is the general manager of Devine Color and Director of Brand Integration at Valspar. “As we started to talk about soccer we talked about the power of color and the passion that people have for color as well as the passion people have for soccer and brought those two things together in this relationship.”