White Sox

White Sox sell experience over expectations

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White Sox sell experience over expectations

The Chicago White Sox will always remember the "Grinder Rules" which were established the year they won the World Series in 2005. "The Kids Can Play" wasn't horrible but last year's slogan kind of backfired when "All In" became "All Out" or "All Dun In."

This season the Sox are going to keep it safe. Free of high expectations and guarantees that the team will go above and beyond their performance from last season. Because well, you just never know.

This year fans will "Appreciate the Game."

"It's more of a Robin Ventura philosophy of how he approaches the game," White Sox vice president of marketing Brooks Boyer told the Chicago Tribune. "Play hard and smart and appreciate the opportunity to play in the big leagues for the Chicago White Sox.

"... Winning is the most important thing, but hopefully people will say when they leave the ballpark, 'Wow, that was a lot of fun.'"

The Sox are basically trying to sell the experience instead of the expectations because frankly, expectations aren't so high and they usually end up kicking themselves.

"Last year, if we had won 95 games, yeah 'All In' (would have worked)," Boyer told the Tribune. "Sometimes you swing and miss."

Will this be another swing and miss scenario? What would your slogan be for the 2012 season?

SportsTalk Live Podcast: Rick Hahn gives an update on the state of the White Sox rebuild

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USA TODAY

SportsTalk Live Podcast: Rick Hahn gives an update on the state of the White Sox rebuild

In this episode of the SportsTalk Live Podcast, Danny Parkins (670 The Score), Chris Bleck (ESPN 1000) and Scott King (WGN Radio) join David Kaplan on the panel.

Ryan Pace’s offseason begins. Josh Sitton and Jerrell Freeman are gone, but what will he do with Kyle Fuller?

Plus, Rick Hahn joins Kap from Glendale, Ariz., to discuss the state of the White Sox rebuild, how tough it is to keep their best prospects in the minors and why Jose Abreu is so important for his young team?

Listen to the full episode at this link or in the embedded player below:

White Sox Talk Podcast on The Three Amigos: Jimenez, Robert and Adolfo

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USA TODAY

White Sox Talk Podcast on The Three Amigos: Jimenez, Robert and Adolfo

The White Sox three outfield prospects are creating a lot of buzz at spring training.

On this edition of the podcast, Micker Adolfo tells Chuck Garfien about a conversation they all had about one day becoming the starting outfield for the White Sox. Adolfo talks about his longtime friendship with Eloy Jimenez, his impressions of Luis Robert, Luis Basabe and the White Sox future.

But first, it's a conversation with MLB.com's Jesse Sanchez who has great insight on many of the White Sox players: Jimenez, Robert, Yoan Moncada and Jose Abreu. He tells an amazing story about why Jimenez decided to sign with the Cubs when he was a teenager, how much Abreu is revered in Cuba and much more.

Listen to the full episode at this link (iOS users can go here) or in the embedded player below. Subscribe to the podcast on Apple Podcasts.