Bears

Looking back on the Super Bowl ads, good and bad

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Looking back on the Super Bowl ads, good and bad

From Comcast SportsNet
NEW YORK (AP) -- The pressure was on. The tension was thick. And then, there were yawns in between. The Super Bowl may have been a nail biter, but the ads were a snooze. Actor Clint Eastwood waxed for two minutes about Detroit and Chrysler. An M&M candy stripped "naked" at a party. And stars from the 90s were everywhere, as were dogs and babies, of course. Companies paid an average of 3.5 million for a 30-second spot for the right to duke it out Sunday in front of the expected 111 million-plus fans. But it was all so ordinary with fewer surprises. That's mostly because nearly half of the 70 Super Bowl advertisers put their spots out online in the days leading up to the game. That's a big difference from last year when only a few spots were released ahead of time. And the companies that did wait until game day for the "big reveal" didn't take many risks. In fact, most settled on cliche plots with kids, celebs, sex and humor. "Advertisers this year are playing it very safe," said Tim Calkins, a professor of marketing at Northwestern University. "They're running spots that are clearly designed to appeal to a broad audience and not to offend." Here's a look at the game's ads, play by play: SEX SELLS -- OR AT LEAST ADVERTISERS HOPE IT DOES Advertisers showed a little skin in their Super Bowl. An ad for domain name-hosting site GoDaddy shows racecar driver Danica Patrick and fitness expert Jillian Michaels body painting a nude woman. A spot for clothing retailer H&M features soccer star David Beckham in black-and-white in his undies. And online florist Teleflora and automaker Kia both use Victoria Secret's model Adriana Lima in their Super Bowl ads. But perhaps the two most blatant examples of "letting it all hang out" came from car companies. Toyota's spot for its "reinvented" Camry features a "reinvented" couch made up of women wearing bikinis. "It also comes in male," a voiceover in the ad says while showing a couch of shirtless men. And among the few standouts for the night was a Fiat ad that equated seeing the car for the first time with making out with a sexy Italian super model. The tagline: "You'll never forget the first time you see one." "They did a good job of showing that some decisions are made with the heart, some decisions are made with the head and the Italian car decision resides in the groin," said Greg Dinoto, chief creative officer of advertising agency Deutsch in New York. "It was sexy and surprising and fun." BABIES AND DOGS, OH MY Who doesn't love cute animals and babies? Advertisers are banking there aren't many among us. That's why Doritos used both. One Doritos spot shows a man being bribed by a dog with the chips to keep the animal's dirty secret about a cat's disappearance. In another spot, a grandmother uses a slingshot to hoist a baby up to grab a bag of Doritos that belongs to a boy in a tree who had been taunting the baby with the chips. Those two ads were crowd favorites, said Peter Dabol, who analyzes advertising effectiveness at research firm Ace Metrix. The firm polled 500 viewers about the ads to find the most popular. "It's a typical Super Bowl, funny carries the day," he said. "Advertisers are driving for attention and likeability." Likewise, Skechers shoe company introduced its new running sneaker with an ad showing a French bulldog winning a greyhound race by wearing the shoes, of course. The dog then moon walks across the finish line. And software company 2nd Story Software's ad used toilet bowl humor, literally. The ad to promote its free TaxAct software shows a boy who looks everywhere to find a respectable place to relieve himself. He winds up going in a pool. The tagline: "Totally free. Feels good." THE STARS WERE OUT Celebrities always draw attention. And advertisers took a gamble that using stars would be enough to grab attention. Chrysler, one of nine automakers advertising during the game, aired a Super Bowl ad starring Clint Eastwood. The aging actor talks about the rebirth of Chrysler and Detroit. The two-minute "Imported from Detroit" ad, one of the few spots that weren't released before the game, follows the company's ad last year that starred rapper Eminem. "How do we come from behind, how do we come together and how do we win?" he asks. "Detroit is showing us it can be done. What's true about them is true about all of us." Chrysler's ad was among the few standouts on Sunday. "Those very few ads that weren't overexposed up front ended up with a real advantage," said Raymond Taylor, a professor of marketing at the Villanova School of Business in Villanova, Penn. Meanwhile, real-estate company Century 21's ad shows that a real estate agent is able to outdo speed skater Apolo Ohno on the ice, business mogul Donald Trump in business and former football player Deion Sanders at an open house. And in an ad for Pepsi, "The X Factor" winner Melanie Amaro belts out "Respect" for music icon Elton John, who plays a king in the spot. "Pepsi for all," she says. At the end of the ad, John finds himself in the dungeon with rapper and reality TV star Flavor Flav. REMEMBER THAT? NOSTALGIA FACTOR Some advertisers attempted to tug at viewers' heart strings by stirring up old, fond memories. Honda's ad for its compact sports-utility vehicle CR-V shows actor Matthew Broderick living a grown-up version of his 1986 hit movie "Ferris Bueller's Day Off. The ad includes two dozen references to the movie. An Acura NSX ad features 1990s comedic titan Jerry Seinfeld battling with late-night talk show host Jay Leno over the sportscar. The ad includes Seinfeld references like a cameo by the "Soup Nazi" character. And during Downy's pre-game ad, the company remakes one of the most classic commercials of all time, Coke's 1980 spot "Mean Joe Greene." In the original, a little boy gives a gruff football player Joe Greene a Coke as he comes off the field. The Downy remake stars Greene and actress Amy Sedaris (in the little boy role) giving Greene a can of Downy fabric softener.

Unfinished Bears job a 'bitter pill' for John Fox, but the legacy lies beyond just the W-L record

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USA TODAY

Unfinished Bears job a 'bitter pill' for John Fox, but the legacy lies beyond just the W-L record

When John Fox succeeded Marc Trestman in 2015, neither he nor the Bears were looking at the situation and Fox as any sort of “bridge” hire – a de facto interim coach tasked with winning, but just as importantly, developing and getting a team turned around and headed in a right direction.

The heart of the matter is always winning, but in the overall, the mission statement also includes leaving the place better than you found it. Fox did that, which is very clearly the sentiment upstairs at Halas Hall as the Bears move on from Fox to Matt Nagy.

“It would’ve been nice to see it through,” Fox said to NBC Sports Chicago. “That’s kind of a bitter pill but you sort things out and move forward.

“I do think it’s closer than people think. We inherited a mess... but I felt we were on the brink at the end. I think that [Halas Hall] building is definitely different; they feel it. I do think that it was a positive.”

(Fox is probably not done coaching at some point, but that’s for another time, another story, and anyway, it’s his tale to tell when he feels like it. Or doesn’t.)

One measure of the Bears change effected: Virtually the entire Trestman staff, with the exceptions of receivers coach Mike Groh and linebackers coach Clint Hurtt, was jettisoned along with Trestman. By contrast, Nagy has retained not only virtually the entire Fox defensive staff under coordinator Vic Fangio, but also arguably the single most important non-coordinator offensive coach by virtue of position responsibility – Dave Ragone, the hands-on mentor of quarterback Mitch Trubisky.

Obvious but extremely difficult decisions are coming, as to shedding personnel and contracts – Josh Sitton, Pernell McPhee, Willie Young being among the most difficult because of tangible intangibles that no organization wants to lose.

“Bridge” results

Fox was never intended as a bridge coach but the results point to that function having been served. To exactly what end remains to play out under Nagy and the quarterback whom Ragone and Fox’s handling began developing.

Rick Renteria was one of those “bridge” guys for the Cubs, intended to be part of pulling out of or at least arresting the slide into the Mike Quade-Dale Sveum abyss, and leaving something for Joe Maddon. The late Vince Lombardi effectively served as that, at age 56 and for an unforeseen one-year for a Washington Redskins organization that’d gone 13 years without a winning season before Lombardi’s 1969 and needed a radical reversal. The culture change was realized over the next decade under George Allen and Jack Pardee, much of the success coming with the same players with whom Washington had languished before the culture change.

The Bears were in that state after the two years of Trestman and the three years of GM Phil Emery, certain of whose character-lite veteran player acquisitions (Martellus Bennett, Brandon Marshall) and high-character launchings (Brian Urlacher) had left a palpable pall over Halas Hall. A Fox goal was to eradicate that, which insiders in Lake Forest say privately was accomplished even amid the catastrophic crush of three straight seasons of 10 or more losses, and with injuries at historic levels.

What happens next is in the hands of Nagy and GM Ryan Pace, after a third John Fox franchise turnaround failed to materialize. Or did it? Because much of the core, from Trubisky through the defensive makeover, came on Fox’s watch, like him or not.

“You wish some things would’ve happened differently obviously,” Fox said, “but there was a lot positive that happened.”

Blackhawks ban four ejected fans from future home games

Blackhawks ban four ejected fans from future home games

The Blackhawks have banned the four fans — who were ejected from Saturday's game against the Washington Capitals for their racist remarks towards Capitals forward Devante Smith-Pelly — from future home games.

On Monday, a Blackhawks spokesperson released this statement:

We have contacted the select individuals involved in the incident on Saturday to notify them that they are no longer welcome at our home games. Racist comments and other inappropriate behavior are not tolerated by the Chicago Blackhawks.

The Blackhawks also wanted to remind fans that they can alert security at the United Center by texting the following to 69050: UCASSIST <SPACE> followed by the seating section, row and a brief description of the issue.