Cubs

Looking back on the Super Bowl ads, good and bad

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Looking back on the Super Bowl ads, good and bad

From Comcast SportsNet
NEW YORK (AP) -- The pressure was on. The tension was thick. And then, there were yawns in between. The Super Bowl may have been a nail biter, but the ads were a snooze. Actor Clint Eastwood waxed for two minutes about Detroit and Chrysler. An M&M candy stripped "naked" at a party. And stars from the 90s were everywhere, as were dogs and babies, of course. Companies paid an average of 3.5 million for a 30-second spot for the right to duke it out Sunday in front of the expected 111 million-plus fans. But it was all so ordinary with fewer surprises. That's mostly because nearly half of the 70 Super Bowl advertisers put their spots out online in the days leading up to the game. That's a big difference from last year when only a few spots were released ahead of time. And the companies that did wait until game day for the "big reveal" didn't take many risks. In fact, most settled on cliche plots with kids, celebs, sex and humor. "Advertisers this year are playing it very safe," said Tim Calkins, a professor of marketing at Northwestern University. "They're running spots that are clearly designed to appeal to a broad audience and not to offend." Here's a look at the game's ads, play by play: SEX SELLS -- OR AT LEAST ADVERTISERS HOPE IT DOES Advertisers showed a little skin in their Super Bowl. An ad for domain name-hosting site GoDaddy shows racecar driver Danica Patrick and fitness expert Jillian Michaels body painting a nude woman. A spot for clothing retailer H&M features soccer star David Beckham in black-and-white in his undies. And online florist Teleflora and automaker Kia both use Victoria Secret's model Adriana Lima in their Super Bowl ads. But perhaps the two most blatant examples of "letting it all hang out" came from car companies. Toyota's spot for its "reinvented" Camry features a "reinvented" couch made up of women wearing bikinis. "It also comes in male," a voiceover in the ad says while showing a couch of shirtless men. And among the few standouts for the night was a Fiat ad that equated seeing the car for the first time with making out with a sexy Italian super model. The tagline: "You'll never forget the first time you see one." "They did a good job of showing that some decisions are made with the heart, some decisions are made with the head and the Italian car decision resides in the groin," said Greg Dinoto, chief creative officer of advertising agency Deutsch in New York. "It was sexy and surprising and fun." BABIES AND DOGS, OH MY Who doesn't love cute animals and babies? Advertisers are banking there aren't many among us. That's why Doritos used both. One Doritos spot shows a man being bribed by a dog with the chips to keep the animal's dirty secret about a cat's disappearance. In another spot, a grandmother uses a slingshot to hoist a baby up to grab a bag of Doritos that belongs to a boy in a tree who had been taunting the baby with the chips. Those two ads were crowd favorites, said Peter Dabol, who analyzes advertising effectiveness at research firm Ace Metrix. The firm polled 500 viewers about the ads to find the most popular. "It's a typical Super Bowl, funny carries the day," he said. "Advertisers are driving for attention and likeability." Likewise, Skechers shoe company introduced its new running sneaker with an ad showing a French bulldog winning a greyhound race by wearing the shoes, of course. The dog then moon walks across the finish line. And software company 2nd Story Software's ad used toilet bowl humor, literally. The ad to promote its free TaxAct software shows a boy who looks everywhere to find a respectable place to relieve himself. He winds up going in a pool. The tagline: "Totally free. Feels good." THE STARS WERE OUT Celebrities always draw attention. And advertisers took a gamble that using stars would be enough to grab attention. Chrysler, one of nine automakers advertising during the game, aired a Super Bowl ad starring Clint Eastwood. The aging actor talks about the rebirth of Chrysler and Detroit. The two-minute "Imported from Detroit" ad, one of the few spots that weren't released before the game, follows the company's ad last year that starred rapper Eminem. "How do we come from behind, how do we come together and how do we win?" he asks. "Detroit is showing us it can be done. What's true about them is true about all of us." Chrysler's ad was among the few standouts on Sunday. "Those very few ads that weren't overexposed up front ended up with a real advantage," said Raymond Taylor, a professor of marketing at the Villanova School of Business in Villanova, Penn. Meanwhile, real-estate company Century 21's ad shows that a real estate agent is able to outdo speed skater Apolo Ohno on the ice, business mogul Donald Trump in business and former football player Deion Sanders at an open house. And in an ad for Pepsi, "The X Factor" winner Melanie Amaro belts out "Respect" for music icon Elton John, who plays a king in the spot. "Pepsi for all," she says. At the end of the ad, John finds himself in the dungeon with rapper and reality TV star Flavor Flav. REMEMBER THAT? NOSTALGIA FACTOR Some advertisers attempted to tug at viewers' heart strings by stirring up old, fond memories. Honda's ad for its compact sports-utility vehicle CR-V shows actor Matthew Broderick living a grown-up version of his 1986 hit movie "Ferris Bueller's Day Off. The ad includes two dozen references to the movie. An Acura NSX ad features 1990s comedic titan Jerry Seinfeld battling with late-night talk show host Jay Leno over the sportscar. The ad includes Seinfeld references like a cameo by the "Soup Nazi" character. And during Downy's pre-game ad, the company remakes one of the most classic commercials of all time, Coke's 1980 spot "Mean Joe Greene." In the original, a little boy gives a gruff football player Joe Greene a Coke as he comes off the field. The Downy remake stars Greene and actress Amy Sedaris (in the little boy role) giving Greene a can of Downy fabric softener.

Ben Zobrist breaks down how Dodgers pitching has made Cubs offense disappear

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USA TODAY

Ben Zobrist breaks down how Dodgers pitching has made Cubs offense disappear

Ben Zobrist didn’t look for any deeper meaning in Kyle Schwarber’s first-inning homer off Yu Darvish on Tuesday night at Wrigley Field, or hope that one swing could change the entire momentum of this National League Championship Series against the Los Angeles Dodgers.

Zobrist knows what it takes to win in October, the Cubs identifying him as the missing piece to their lineup after he helped transform the 2015 Kansas City Royals into a championship team, and then getting a World Series MVP return on their $56 million investment.

That “Schwarbomb” turned out to be fool’s gold, the only run the Cubs would score in front of a quiet, low-energy crowd of 41,871, the defending champs one more loss away from golfing/hunting/fishing/signing autographs at memorabilia shows.

“That was great to get a homer, but I’d rather see some hits strung together,” Zobrist said after a sloppy 6-1 loss, standing at his locker for almost 10 minutes, answering questions in the underground clubhouse. “I’d like to see a couple doubles together, a few singles, three or four hits in an inning. We just haven’t done that.

“That’s what makes rallies. They’ve stayed away from those kinds of innings. That’s why they’re ahead right now.”

Darvish – Jake Arrieta’s replacement in the 2018 rotation? – canceled out the two singles he allowed in the first inning by getting two of his seven strikeouts and answering some of the questions about how he would respond to all the pressure in October.

Darvish – a trade-deadline acquisition that had echoes of Theo Epstein’s “If not now, when?” explanation for last year’s Aroldis Chapman trade – walked one of the 25 batters he faced and pitched into the seventh inning before handing the game over to a lights-out bullpen.

“There’s nothing that we didn’t see beforehand on video,” Zobrist said. “It’s just a matter of we need him to make more mistakes, and we got to take advantage of those mistakes when he makes them.

“When he got to 3-2 counts, he wasn’t throwing a heater. He was throwing the cutter, and it’s a tough pitch to hit. You have to sit on it, and even then it’s got good movement to it. He kept us off-balance.”

Forward-thinking manager Dave Roberts is at the controls of a Los Angeles bullpen that can match up against right- and left-handed hitters, target locations, unleash upper-90s velocity, execute the elevated fastball that messes with eye levels and lean on All-Star closer Kenley Jansen for multiple innings.

The Dodger relievers essentially put together a no-hitter that lasted nine-plus innings across Games 1, 2 and 3. Together, they have pitched 10.2 scoreless innings, facing 36 batters and allowing two hits and a walk and hitting Anthony Rizzo with a pitch.

“They kept the ball on the edges and kept us off-balance,” Zobrist said. “They’re not throwing the pitch in the middle of the plate when we need them to. They’re keeping it on the edges and those are hard (to hit). When you got guys with good stuff on the mound, you need them to make some mistakes for you, or at least start walking some guys.

“When they’ve gotten in those situations with a three-ball count, they’re still making the pitch when they need to. They’re not walking many guys – and we are.

“That’s why they’re up 3-nothing.”

Zobrist (4-for-23 this postseason) is now more of a part-time player/defensive replacement, no longer the switch-hitting force who dropped the bunt at Dodger Stadium that helped end the 21-inning scoreless streak during last year’s NLCS.

Zobrist insisted the Cubs are still all there mentally, not checked out after a grueling first round against the Washington Nationals and a brutal walk-off loss in Game 2 at Dodger Stadium. He owns two World Series rings and one has the Cubs logo and this inscription: “We Never Quit.”

“We keep it loose all the time,” Zobrist said. “We know what’s at stake. And we don’t shy away from it. We look forward to the challenge ahead. It would be a great story for us to be able to come back in this series and win this series.

“We make adjustments, we take advantage of mistakes and we come out with a victory tomorrow. That’s what we have to do.”

Winter is coming for Cubs team that looks checked out of 2017

Winter is coming for Cubs team that looks checked out of 2017

Kyle Schwarber took a Babe Ruth swing on Tuesday night at Wrigley Field, posed for a moment and dropped the bat out of his follow through, watching that Yu Darvish pitch soar 408 feet out toward the left-center field bleachers.

Those carefree Cubs relievers shown on the video board – wait, was that John Lackey bouncing around? – danced in the bullpen in the first inning. This is exactly what the Cubs wanted: Grab an early lead? Check. Get one of their big boys going? Check. Energize the crowd of 41,871? Check.

That sense of momentum lasted less than the time it takes to buy a beer or go to the bathroom at Wrigley Field, because the Los Angeles Dodgers look like the unstoppable force this October.

Now Wade Davis may never pitch in this National League Championship Series and Wednesday night could be Jake Arrieta’s final start in a Cubs uniform. Winter is coming after a 6-1 loss left the defending World Series champs looking mentally checked out of 2017.

The Cubs played AC/DC and Motley Crue in their underground clubhouse and answered questions about why they believe they can match the 2004 Boston Red Sox who took down the New York Yankee Evil Empire, becoming the only team to come back from an 0-3 deficit since the LCS expanded to a seven-game format in 1985.

But Kris Bryant’s glassy look and bloodshot eyes told a different story, the reigning NL MVP admitting how “draining” those five games felt against the Washington Nationals in Round 1.

“But you kind of expect that around this time when games mean a lot,” Bryant said. “It takes a lot of energy to get ready for these games, and at the end, you feel wiped out. It’s expected.”

But no one could have predicted this lack of buzz in Wrigleyville, which felt less than a lot of midweek games during the regular season. A silence fell over the old ballpark when Andre Ethier – who has three homers across the last two seasons combined – lined a Kyle Hendricks pitch off the video board in right field to lead off the second inning.

Hendricks – who has made 10 postseason starts across the last three years and kept the Dodgers completely off-balance last October on the night the Cubs clinched their first NL pennant in 71 years – watched in the third inning as Chris Taylor crushed another home-run ball that bounced off the roof of the batter’s eye in center field.

“I wouldn’t say we’re running out of gas,” shortstop Addison Russell said. “Every time we step on the field, I feel like we have a pretty good chance of winning. We’re going to come into the clubhouse tomorrow positive and just ready to strap it on.”

The Dodgers will be out for beer and champagne on Wednesday night and the chance to kick back and watch the Yankees and Houston Astros expend all their energy in the ALCS.

Dodger manager Dave Roberts – who pushed all the right bullpen buttons in Games 1 and 2 (eight no-hit/scoreless innings combined) – toyed with the Cubs by letting Darvish hit against struggling reliever Carl Edwards Jr. with a two-run lead and two outs and the bases loaded in the sixth inning.

Darvish showed bunt on all four pitches – and drew a four-pitch walk and slammed his bat to the ground in celebration. The fans booed after Edwards struck out Taylor on three pitches to end the inning.

“We were there just as much as any other game,” said Ben Zobrist, last year’s World Series MVP. “Mentally, there was no letdown. Physically, there was no letdown. It was just a matter of them capitalizing on some mistakes that we made. That’s part of the game. And they didn’t make a lot of mistakes.

“They played better baseball than us tonight. That’s why they got the W.”

The Cubs committed two errors in Game 3 and then had a National-style meltdown in the eighth inning, from Zobrist misjudging the flyball to right field that dropped in front of him, to Mike Montgomery throwing a wild pitch, to catcher Willson Contreras getting crossed up on a swinging strike three, his glove nowhere near Montgomery’s 92.7-mph fastball, which crashed into his right arm and ricocheted into the visiting dugout.

A three-run game became 6-1 – and head for the exits and then the offseason. There was Albert Almora Jr. in the ninth inning, driving a ball into the ivy in left field and sprinting right into lead runner Alex Avila at third base, bailed out only because Kike Hernandez waved his hand to signal a ground-rule double.

At least that made All-Star closer Kenley Jansen work the last three outs, accumulated stress that might benefit the Yankees or Astros more than the Cubs.

“They are done,” an NL scout wrote in a text message. “You can see it in their faces.”