Contrary to movies and Op-ed pieces, youth football is still going strong. With preparations for Super Bowl 50 already underway (Coldplay!) - CSN's Sports Business Insider, Rick Horrow, brings up another bowl.
Horrow says Pop Warner's 59th Super Bowl festivities in Orlando are a rousing success. For a bit of background, Pop Warner is a non-profit organization that provides youth football, cheerleading and dance programs for participants in 43 U.S. states and other countries around the world. The Illinois group makes up 10,000.
Check out the full Sports Business Minute clip above for more and follow @RickHorrow on Twitter.