Sports Business Minute: Warriors' pursuit of the '96 Bulls

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The Golden State Warriors' pursuit of an NBA-record 73 wins, one more than the 1996 Bulls had, has become the biggest storyline in the NBA this season.

And as Sports Business Insider Rick Harrow says in his latest Sports Business Minute, the viewership numbers are proving that point.

"Four percent increase in the regional visual networks as far as viewership's concerned of the Warriors. Six percent increase in ESPN family of networks and astoundingly, a 72 percent increase in overall streaming viewership on the internet," he said. "The bottom line is the 96 record of the Bulls (is) intact today, but in an otherwise mediocre, normal regular season the Warriors' sprint and hope to catch the Bulls' record has certainly caught America by storm."

See what else Horrow had to say in the video above, and follow him @RickHorrow for all relevant #SportsBiz information.

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