In a surprise announcement, the Chicago Bulls have brought former coach Doug Collins back into the fold, naming him a senior advisor to Executive Vice President John Paxson.
Collins was a coach with the Bulls and regarded as one of the best basketball minds through his various stops through the NBA as well as his commentary for Turner Sports and ESPN. Collins held front office authority in Detroit after the Pistons drafted Grant Hill, so he's familiar with the inner workings of the NBA.
More importantly, he coached Paxson during his three-year tenure as head coach, from 1986-1989, so one can presume Paxson will value Collins' expertise and opinions. The two sides have been discussing a role for quite some time, so although the announcement is a surprise, the marriage didn't come together hastily.
Collins is expected to be an extra voice in the room, doing a lot of observing and one can assume, bridging the gap many believe exists between the front office and coaching staff. Collins has residence in Chicago, with his son (Chris) coaching the Northwestern Wildcats so it's also a matter of convenience as well.
“We are pleased to have Doug return to the Bulls and have him join our front office. As our organization transitions into this next phase, we feel like Doug will bring valuable perspective with his vast knowledge of the NBA and the game of basketball,” said Paxson. “His enthusiasm and expertise make this a great fit for the Bulls. As an advisor, he will regularly contribute observations, insights and suggestions, and he will be part of conversations throughout this building. I know from talking to Doug he is excited to join us at this time, and we look forward to tapping into his experience to help improve this team.”
One can liken it to the Golden State Warriors bringing in Jerry West as a senior advisor several years ago, and West's influence was felt at the executive level as the Warriors continued their climb to the top of the NBA. West is perhaps the NBA's most decorated executive in the modern era, having shaped the Magic Johnson-led Lakers of the 1980's to five championships.
West has since moved into the same role with the Los Angeles Clippers, as he'll assist them in reshaping their franchise after the trade of Chris Paul.
Clearly the Bulls are not at the stage of development the Warriors were when West joined, starting what could be a long and arduous rebuild. Needing more knowledgeable and trusted voices in the room is what they were looking for, and presumably they feel Collins has been around today's NBA long enough to provide insight on a changing league.
“Doug will be great in this capacity for our organization. The position of ‘senior advisor’ has proven to work well around the NBA in recent years, and I am confident the same will hold true with the Bulls,” said Chicago Bulls Chairman Jerry Reinsdorf in a statement. “The fact that our relationship goes back more than 30 years certainly helps, but he is especially qualified to assist our leadership in rebuilding the Bulls.”