Furious Tour de France organizers threw a television car off the race for hitting two riders on Sunday during the event's crash-marred ninth stage.
Johnny Hoogerland (Vacansoleil) and Juan Antonio Flecha (Sky) had been part of a five-man breakaway vying for victory in the 208km stage from Issoire to Saint-Flour in the Massif Central.
That is, until they were hit by a passing television car 35km from home.
Hoogerland was sent somersaulting into a fence while Flecha hit the deck at full speed.
A statement from Amaury Sports Organization (ASO) said: "Following the accident which occurred at the 167km mark . involving the riders Juan Antonio Flecha and Johnny Hoogerland, vehicle Euro Media numbered 800 has been excluded from the Tour de France."
Tour director Christian Prudhomme said the driver had failed to heed directives on the race's official radio channel.
"I announced on Radio Tour, which is the channel everyone should be listening to, that all cars should pull to the side and give priority to the team cars," said Prudhomme.
"The car previously received the order from the race direction not to pass and let the Europcar team manager get through to the breakaway to give Thomas Voeckler the bottle he was asking for.
"They did not take that order into account . and caused the crash of both riders. This behavior is intolerable."
It is the second such accident on the race.
On Wednesday, Saxo Bank-Sungard's Nicki Sorensen was lucky to escape serious injury when a motorbike carrying a photographer tried to squeeze past the peloton through a non-existent gap on the side of the road.
The motorbike knocked him to the ground and dragged his bike along for a short stretch. He is still in the race.
Prudhomme added: "We want to apologize for this incident to the teams and the riders involved. Two accidents involving vehicles on the race is two accidents too many."
Flecha and Hoogerland got back up to finish the stage, although they trailed home more than 16 minutes off the pace.
"Everyone's emotional now. We'll look at the situation tomorrow and we'll take the matter forward tomorrow," said Brailsford.
Hoogerland wept as he stood atop the podium to receive the King of the Mountains' polka-dot jersey thanks to the points he had pocketed on the climbs throughout the stage.
But with the memory of Wouter Weylandt's death from a crash in May's Giro d'Italia still fresh in the minds of many, the Dutchman was looking at the bigger picture.
"I think the people in the car will have a very big guilty feeling and they will surely apologize to me and Flecha," he said.