Tiger Woods no longer a global icon - NBC Sports

Tiger Woods no longer a global icon
Age, inconsistent play have worn on golfer's once-worldwide brand
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February 6, 2014, 1:45 am

SOCHI, Russia -- So one of the fun things I’m doing while here in Russia ... I’m asking random Russian people to name the first active American athlete who comes to mind. It’s just an offbeat little exercise. A couple have asked me to name Russian athletes I’m familiar with, and I come armed with Alexander Ovechkin, Maria Sharapova, Andrei Kirilenko, Yevgeny Malkin, Drago ...

I don’t really say Drago.

But I’d love it if just one person would say Rocky Balboa.

Here’s the point. So far, the names I’ve heard are more or less who you would expect. LeBron. Kobe. Michael Phelps. I’ll keep you updated. One guy, wearing a Giants ski cap, actually said: Eli Manning. I love that. In all, I’ve probably asked 11 or 12 people so far, so it’s hardly worth mentioning. But there is one semi-interesting thing.

Nobody yet has named Tiger Woods.

Now, this is only SEMI-interesting because, as you probably know, golf is all but nonexistent in Russia. For years there was only one 18-hole golf course in the entire country; even now there are fewer than a half dozen. Almost nobody plays golf. And professional golf is simply a non-starter here. There is not a single Russian man ranked in the world’s top 1,500 -- which is the entire ranking. I don’t think there is any television access to the golf majors. So, logically, there’s no reason at all that anyone here should know Tiger Woods or care.

Still ... I do keep waiting for someone to mention him. I have long believed that Tiger Woods -- like Babe Ruth and Muhammad Ali and Michael Jordan and Pele before him -- was bigger than his sport. At his peak he transcended golf, transcended America, had become something iconic and symbolic and titanic.

He still might be that. And then, well, he might not.

You might think this is all just an excuse to write about Tiger Woods’ slow start -- and you would not be entirely wrong. Woods, you might know, has played in two tournaments so far in 2013, both at places he has dominated. He started the year at the Famers Insurance Open at Torrey Pines in San Diego. He has won the tournament seven times (four in a row from 2005 to 2008) and Torrey is the site of his greatest victory, the 2008 U.S. Open he won on one leg over Rocco Mediate in a playoff. This time he shot a mesmerizing 79 on the third day and missed the cut. It was kind of mind-blowing.

Then he went to Dubai, a tournament he has won twice and has always impressed. He finished 41st despite making three straight birdies to finish. Sky Sports analyst and swing coach Ewen Murray put it bluntly. “I think this is the worst I have ever seen Woods technically.”

There have been a million analyses already of Woods’ rough start -- and his decision to take a little time off to rest and work on his game -- which might mean something and, just as easily, might not. It’s just two tournaments. It is a month or two before the golf season really even gets going. The temptation with Woods is always to put too much emphasis on the moment -- to shout, “He’s back!” when he wins something, to lament, “He’s finished” when he does not. If he wins his next tournament in Florida, he will become the odds-on favorite at the Masters all over again.

Still, the sluggish start is a reminder that Tiger Woods -- even if he plays great golf like he did often last year -- is not Tiger Woods. He’s still the biggest golfer, often the best, certainly the most interesting and the one who can move the needle. But he’s a golfer. The Tiger Woods who stretched our imagination, who broke through the constraints of his own sport, who represented not just golf brilliance but ALL brilliance -- that guy is gone. Well, he’s not gone. He’s 38, tired, working with another swing coach, his body has been stitched up several times and you sometimes wonder why he even bothers to play at Farmers Insurance Opens.

A few years ago, even before the tabloid scandal, a prominent golfer told me that he did not think Tiger Woods would be a great old golfer like Jack Nicklaus or Ben Hogan had been. When i asked why, he said: “Because great success breeds great boredom.” His point was that the laser focus and the desperate hunger that fueled Tiger Woods to play golf at a previously unachieved level ... that stuff grows old just like the body. He doubted Woods would stay that interested into his 40s.

“You don’t just need talent and work ethic to be great,” he told me. “You need a reason.”

Tiger Woods is rich. He’s endured turbulent fame. He played his sport better than anyone who ever lived. Does he have that reason? That motivation? My guess is that, like most of us, some days he will, some days he won’t. Nobody stays forever young. Even Bob Dylan is doing car commercials.

Joe Posnanski is the national columnist for NBC Sports. Follow him on twitter @JPosnanski



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