NBC Sports has been synonymous with innovation, storytelling, iconic moments, legendary voices and record audiences since the 1920s, when it first began radiocasting events. No media company has more “firsts” than NBC Sports. As a result of its pioneering ethos, the iconic moments in NBC Sports’ historic portfolio are overflowing and unforgettable.

Recent events have positioned NBC Sports to excel for decades to come. In 2011, the NBC Sports Group was formed when Comcast acquired NBCUniversal. The group’s portfolio now consists of NBC Sports, NBC Olympics, NBCSN, Golf Channel, NBC Sports Regional Networks, NBC Sports Radio, NBC Sports Digital, and two transactional sports businesses, GolfNow and SportsEngine, among others.

1920s
1920

The Foundation of NBC Sports

The seeds of NBC Sports’ future are sown in the roaring ‘ 20s, as RCA Radio and NBC Radio break into the sports media landscape.

RCA radio broadcasts boxing to a regional audience

July 2, 1921
RCA radio station WJY presents live coverage of the Jack Dempsey vs. Georges Carpentier heavyweight title fight, the first major sporting event broadcast to a regional audience. Ringside announcer J. Andrew White calls Dempsey’s fourth-round knockout victory from Boyle's Thirty Acres, an arena in Jersey City, N.J.
1921

WEAF broadcasts 1923 World Series

October 10-15, 1923
RCA-owned WEAF carries all six games of the third straight World Series between the New York Yankees and New York Giants. Radio broadcaster Graham McNamee would later be inducted into the National Sportscasters and Sportswriters Association Hall of Fame and American Sportscasters Association’s inaugural Hall of Fame class.
1923

NBC is founded

1926
David Sarnoff founds NBC, the nation's first permanent radio network.
1926

NBC Radio presents first coast-to-coast Rose Bowl

January 1, 1927
Graham McNamee and Phil Carlin call the first coast-to-coast Rose Bowl radio broadcast on NBC Radio, featuring Stanford and Alabama, which ends in a 7-7 tie.
1927

Kentucky Derby hits the radio airwaves

May 18, 1929
Clem McCarthy calls the Kentucky Derby and would go on to establish his signature “race calling” technique, which entails holding a microphone in one hand and binoculars in the other. He will continue to announce the Derby until 1947.
1929
1930s
1930

A Decade of Firsts

The decade is highlighted by the first-ever televised sporting event, the first-ever televised broadcasts of Major League Baseball, boxing, and tennis.

NBC begins Olympic legacy

February 6-16, 1936
NBC’s first known interaction with the Olympics comes via a radio report from the 1936 Winter Games in Garmisch-Partenkirchen, Germany.
1936

NBC Radio details Jesse Owens’ iconic Olympic performance in Berlin

August 1-16, 1936
William Slater, along with several other American radio broadcasters, covers swimming and track and field events for NBC, including the news of Jesse Owens’ four gold medals in the 100m, 200m, 4x100m relay and long jump.
1936

NBC brings sports to life on television

May 17, 1939
Following RCA’s introduction of an all-electronic television to the public, NBC presents the first-ever televised sporting event, a college baseball game between Princeton and Columbia. The game airs on W2XBS, an experimental station in New York, which will later become WNBC. Announcer Bill Stern calls the game, while director Burke Crotty cues the lone camera on a 12-foot platform. The $3,000 experiment is broadcast to 400 households.
1939

NBC brings viewers to the ring with first U.S. boxing broadcast

June 1, 1939
NBC airs the first-ever boxing telecast in the United States. NBC announcer Bill Stern provides the blow-by-blow of the fight between Lou Nova and Max Baer from Yankee Stadium in New York City.
1939

NBC presents first televised tennis match

August 9, 1939
NBC presents the first telecast of a tennis match, the amateur Eastern Grass Court Championships, in Rye, N.Y.
1939

NBC begins rich baseball history with first MLB broadcast

August 26, 1939
Legendary announcer Red Barber calls the play-by-play of a doubleheader between the Cincinnati Reds and the Brooklyn Dodgers from Ebbets Field in Brooklyn, N.Y., on W2XBS, signifying the first television broadcast of a Major League Baseball game.
1939

NBC debuts The Colgate Sports Newsreel Radio Show

October 8, 1939
The Colgate Sports Newsreel, the first sports radio show, debuts on NBC with host Bill Stern weaving sports and entertainment news together. Sponsored by Colgate Brushless Shave Cream, the show remains on NBC until 1953.
1939

The NFL comes to NBC

October 22, 1939
NBC presents the first telecast of a National Football League game. Announcer Allen “Skip” Waltz calls the game between the Philadelphia Eagles and the Brooklyn Dodgers from Brooklyn’s Ebbets Field.
1939
1940s
1940

NBC Becomes Television Home For the MLB

In addition to the first television broadcasts of NHL, College Basketball, and the Kentucky Derby, NBC becomes the home of MLB, starting with the 1947 World Series, the first World Series telecast.

NBC hits the ice with first NHL telecast

February 25, 1940
NBC presents the first telecast of a National Hockey League game, between the Montreal Canadiens and the New York Rangers at Madison Square Garden in New York City, on W2XBS.
1940

NBC begins college basketball coverage with doubleheader

February 28, 1940
NBC presents the first college basketball telecast on W2XBS – a doubleheader at Madison Square Garden, with the University of Pittsburgh facing off against Fordham University, followed by Georgetown University against New York University.
1940

“Cavalcade of Sports” premieres

September 29, 1944
A 15-round bout between boxers Willie Pep and Chalky White serves as the debut of NBC’s “Cavalcade of Sports.” Pep defeats White in a fight presented to nearly 7,000 television sets on the East Coast. Running until 1960, the show becomes the “Gillette Cavalcade of Sports” in 1948, and focuses primarily on Friday night boxing at Madison Square Garden.
1944

NBC presents first Army vs. Navy football broadcast

December 1, 1945
NBC presents the first Army vs. Navy football broadcast to a four-city network of New York, N.Y., Philadelphia, Pa., Schenectady, N.Y., and Washington D.C.
1945

Joe Louis wins first televised world heavyweight championship on NBC

June 19, 1946
1946

NBC presents MLB coverage

September 30, 1947
From 1947-1976, NBC establishes itself as the home of Major League Baseball. The first World Series telecast is a classic Subway Series between the Brooklyn Dodgers and the New York Yankees. Despite the Yankees’ win, the most notable player of the series is Brooklyn’s Jackie Robinson, who became MLB’s first African-American player earlier in the season. Bob Stanton, host of NBC’s “Cavalcade of Sports,” calls the action.
1947

Joe Louis Retains World Heavyweight Title on NBC

December 5, 1947
Joe Louis defeats “Jersey” Joe Walcott to retain the world heavyweight title in their first of two meetings. Louis holds the title from 1937 until he retires in 1949. – add photos
1947

Train passengers watch Game 2 of 1948 World Series courtesy of NBC

October 7, 1948
Passengers riding via train from Washington, D.C., to Jersey City, N.J., are treated to NBC’s television broadcast of Game 2 of the 1948 World Series between the Cleveland Indians and Boston Braves. As the train travels north-bound, it picks up signals from affiliates in Washington D.C., Baltimore, Md., Newark, Del., Philadelphia, Pa., and New York, via a receiver mounted atop a train car. Bob Lemon outduels Warren Spahn at Braves Field in Boston, Mass., as the Indians take Game 2 by a score of 4-1. Cleveland wins the series in six games, and has not won a World Series since.
1948

Local residents watch first live Kentucky Derby telecast

May 7, 1949
Ponder wins the 75th running of the Kentucky Derby in 1949, locally televised by NBC affiliate WAVE TV in Louisville, Ky.
1949
1950s
1950

NBC Paves the Way for Innovation

NBC continues to lead the industry with innovating thinking, from presenting the network’ s first telecasts in color to rethinking camera angles, including the center field pitcher-batter camera shot pioneered by legendary director Harry Coyle.

Sugar Ray Robinson defeats Jake LaMotta

February 14, 1951
Sugar Ray Robinson defeats Jake LaMotta for the world middleweight title. The 13-round bout is the last in a bitter rivalry between the fighters that included six fights over a span of nearly eight years.
1951

“The Shot Heard ‘Round the World’”

October 3, 1951
Ernie Harwell calls the iconic “shot heard ‘round the world” on NBC as Bobby Thomson hits a walk-off three-run home run to propel the New York Giants past the Brooklyn Dodgers in Game 3 of the National League pennant three-game playoff.
1951

NBC Begins Presenting the Rose Bowl

January 1, 1952
The Illini score 27 points in a Rose Bowl record-setting fourth-quarter performance and defeat Stanford by a score of 40-7. Mel Allen and Jack Brickhouse call the game.
1952

NBC presents first nationally televised MLB All-Star Game

July 8, 1952
Philadelphia’s Shibe Park serves as the setting for the first nationally-televised MLB All-Star Game, as Mel Allen and Jack Brickhouse call the action on NBC. The National League defeats the American League, 3-2, in a five-inning, rain-shortened contest, which remains the first and only All-Star Game called early due to rain.
1952

NBC acquires rights to NCAA football

1952
NBC Head of Sport Tom Gallery leads negotiations of a one-year NCAA football contract. The deal allows NBC to select one game a week to broadcast on Saturday afternoons, with the assurance that no other NCAA college football broadcast will appear on a competitive network.
1952

Kansas defeats TCU in first NCAA football game on NBC

September 20, 1952
In the first college football game broadcast on NBC under the new NCAA contract, Kansas defeats TCU 13-0.
1952

NBC presents its first color transmission of a sporting event

March 26, 1954
Friday night’s “Gillette Cavalcade of Sports” features a boxing match between American Al Andrews and Germany’s Gustav Scholz in color from Madison Square Garden.
1954

NBC begins broadcasting U.S. Open golf tournament

June 19, 1954
NBC presents two hours of the 1954 U.S. Open golf tournament from Baltusrol Golf Club in Springfield, N.J. Lindsey Nelson anchors coverage from the 18th hole tower, as Ed Furgol defeats Gene Littler to win his only major title.
1954

NBC presents first live sports telecast from outside U.S.

August 7, 1954
In a joint venture, NBC and CBC present the first international live sports telecast – the “Miracle Mile” – which takes place in Vancouver, British Columbia, Canada. The running race includes the world's two fastest milers – Roger Bannister and John Landy. Bannister wins the race, which is broadcast to an estimated 40 million viewers in the U.S.
1954

Willie Mays makes iconic catch on NBC

October 2, 1954
Willie Mays provides NBC viewers with one of the first iconic sports moments in television history in Game 1 of the 1954 World Series between the New York Giants and Cleveland Indians. With the game tied 2-2 in the top of the 8th inning, Mays makes a miraculous over-the-shoulder catch on Vic Wertz’s shot near the warning track of the Polo Grounds’ cavernous center field. Mays’ Giants go on to win Game 1 in extra innings and sweep the Series.
1954

The NBA on NBC

October 30, 1954
NBC begins broadcasting National Basketball Association games for the 1954-1955 season. During NBC’s first broadcast of the NBA Finals, the Syracuse Nationals defeat the Fort Wayne Pistons in a seven-game series (4-3).
1954

Jack Fleck Stuns Ben Hogan – and NBC – at 1955 U.S. Open

June 19, 1955
Contracted to cover only one hour of the 1955 U.S. Open at The Olympic Club in San Francisco, NBC commentator Gene Sarazen signs off by congratulating Ben Hogan on winning his fifth U.S. Open, as Hogan sits in the clubhouse two shots ahead of Jack Fleck. After the broadcast ends, Fleck stuns Hogan by sinking a birdie on the 18th hole to force a playoff the following day. With no broadcast network covering the 18-hole playoff, Fleck beats Hogan by three strokes to stun the nation.
1955

Harry Coyle revolutionizes MLB broadcasts

July 12, 1955
During the 1955 MLB All-Star game on NBC, legendary director Harry Coyle introduces the center field pitcher-batter camera shot to supplement the standard behind home-plate view. Considered one of televised sports’ greatest innovations — and certainly one of Coyle’s — the angle allows fans to follow the ball from the pitcher’s hand all the way into the catcher’s mitt.
1955

NBC presents first tennis match in color

August 26-28, 1955
NBC presents the United States vs. Australia in a Davis Cup match in Forest Hills, N.Y., marking the network’s first color tennis broadcast.
1955

NBC presents first color college football telecast

September 17, 1955
NBC presents the first color college football telecast, as Georgia Tech defeats the University of Miami 14 – 6.
1955

NBC broadcasts the first World Series in color

September 28 - October 4, 1955
The Brooklyn Dodgers defeat the New York Yankees in seven games, as NBC televises the first World Series in color.
1955

NBC airs first color Army vs. Navy game

November 26, 1955
NBC presents the first color Army vs. Navy football telecast, with commentators Lindsey Nelson and Harold “Red” Grange.
1955

NBC purchases rights to 1955 NFL Championship Game

December 26, 1955
NBC pays $100,000 to acquire the broadcast rights to the 1955 NFL Championship Game. The contest, featuring the Cleveland Browns and Los Angeles Rams, is played in front of a crowd of 87,695 – the largest-ever at the time, and marks the first time an NFL Championship is played on a Monday night.
1955

Yankees pitcher Don Larsen is “perfect” on NBC

October 8, 1956
Yankees pitcher Don Larsen throws a perfect game in Game 5 of the 1956 World Series between New York and the Brooklyn Dodgers, which remains the only perfect game in World Series history. Mel Allen and Vin Scully are on the call for the Series, which the Yankees won in seven games.
1956

NBC gains television and radio rights to World Series

1957-1961
NBC becomes the first media company to purchase the rights to the World Series. The agreement, signed with Gillette, is a five-year contract for TV and radio rights to World Series worth $3 million annually.
1957

Hank Aaron’s Milwaukee Braves defeat the New York Yankees in 1957 World Series

October 2-10, 1957
Future Hall of Famer Hank Aaron leads the Milwaukee Braves past the New York Yankees in seven games to win the World Series. Mel Allen and Al Helfer call the Series for NBC, the first in which a team from outside of New York wins since 1948.
1957

“The Greatest Game Ever Played”

December 28. 1958
The 1958 NFL Championship on NBC, played between the Baltimore Colts and New York Giants at Yankee Stadium, is the first NFL game to go to sudden death. When the fourth quarter ends with the teams tied, most of the players don’t know what to do, with some even thinking the teams will be co-champions. The game comes to a memorable conclusion, as Colts’ fullback Alan Ameche scores on a one-yard run in overtime to seal the victory, 23-17. The game attracts 45 million viewers nationwide, and becomes known as “the greatest game ever played.”
1958

First telecast of the Ryder Cup

November 6-7, 1959
NBC presents the first telecast of the Ryder Cup. The network airs two hours of highlights from the prestigious golf tournament at the Eldorado Country Club in Indian Wells, Calif. Led by USA captain Sam Snead, the Americans win the tournament 8 ½ to 3 ½.
1959
1960s
1960

The Super Bowl is Born

NBC soars into the 1960’ s, garnering rights to the NFL, AFL and MLB and presenting the first NFL championship game to officially bear the name “Super Bowl.”

Bill Mazeroski and Pittsburgh Pirates stun Yankees in 1960 World Series

October 5- 13, 1960
In the bottom of the 9th inning of Game 7 of the World Series, Bill Mazeroski hits a walk-off home run to lead the Pittsburgh Pirates to a 10-9 win over the New York Yankees. Mel Allen and Bob Prince call the game on NBC at Forbes Field in Pittsburgh, Pa., and Mazeroski’s home run remains one of only two clinching home runs in Series history.
1960

NBC wins NFL Championship Game contract for radio and television rights

1961
NBC wins a two-year contract for radio and television rights to the NFL Championship Game for $615,000 annually.
1961

NBC holds rights to MLB

1962- 1966
NBC holds five-year contract; MLB gets $3.5 million per year.
1962

NBC broadcasts first college football game in color to national audience

January 1, 1962
The 1962 Rose Bowl, featuring Minnesota vs. UCLA, is the first college football game nationally broadcast in color, as the Golden Gophers defeat the Bruins 21-3. The game airs 10 years to the day after the first national college football broadcast (Rose Bowl on NBC).
1962

NBC presents first golf telecast in color

May 6, 1962
NBC presents the Tournament of Champions as the first color golf telecast. Arnold Palmer goes on to win with a one-stroke victory over Billy Casper.
1962

Nicklaus-Palmer rivalry is born at 1962 U.S. Open on NBC

June 17, 1962
Jack Nicklaus defeats Arnold Palmer in an 18-hole playoff for the 1962 U.S. Open Championship -- highlighting NBC’s first-ever Sunday golf coverage. Palmer is the favorite at Oakmont Country Club, 30 minutes from his hometown of Latrobe, Pa. It’s Nicklaus’ first professional win, and the beginning of a legendary rivalry between two of the greatest golfers of all time.
1962

Green Bay Packers defeat New York Giants in 1962 NFL Championship

December 30, 1962
In a rematch of the 1961 NFL Championship, the Green Bay Packers defeat the New York Giants 16-7. The game is broadcast from Yankee Stadium, with Chris Schenkel and Ray Scott calling the action on NBC. During the game, the temperature drops to 13 degrees, and winds swirl at 40 mph, leaving cameramen to use bonfires to defrost their cameras. This is the second of Vince Lombardi’s five NFL Championships as the Packers head coach.
1962

NBC gains broadcast rights to American Football League

1964
The American Football League signs a five-year, $36-million television contract with NBC to begin with the 1965 season.
1964

The 1964 Tokyo Olympics

October 10-24, 1964
NBC broadcasts the first live Olympic Opening Ceremony, and the first live telecast of any kind from Japan to the U.S. The network pays $1.5 million for the rights and broadcasts 14 hours of coverage during the 1964 Games.
1964

NBC introduces the first instant replay in color

January 1, 1965
NBC introduces the first instant replay in color during the Rose Bowl and Orange Bowl twin bill. Lindsey Nelson and Terry Brennan call the Rose Bowl, in which the Michigan Wolverines defeat the Oregon State Beavers 34-7. Later that evening, announcers Curt Gowdy and Paul Christman cover the Texas Longhorns’ win over the Alabama Crimson Tide with a final score of 21-17. This is NBC’s first broadcast of the Orange Bowl.
1965

NBC presents hockey in color to a national audience

April 10, 1966
NBC brings viewers the first-ever national, color NHL broadcast, when the Chicago Blackhawks host the Detroit Red Wings in Game 2 of the NHL semifinals from Chicago Stadium. Win Elliot provides play-by-play for the game alongside Bill Mazer, as the Red Wings defeat the Blackhawks 7-0.
1966

NBC signs three-year rights deal with MLB

October 19, 1966
NBC signs a three-year, $6 million a year contract with MLB. The deal includes rights to 25 Saturday games, and primetime contests on Memorial Day, Independence Day and Labor Day.
1966

NBC brings 1967 Sugar Bowl to Hawaii via satellite

January 2, 1967
The 1967 Sugar Bowl, in which Alabama defeats Nebraska 34-7, is the first sporting event to be televised via satellite, and is sent to Hawaii.
1967

NBC presents Super Bowl I

January 15, 1967
NBC and CBS simulcast the first American Football League-National Football League World Championship Game from the Los Angeles Coliseum, subsequently known as Super Bowl I. At the time, NBC owns broadcast rights to AFL games, while CBS holds rights to NFL games. Curt Gowdy handles NBC's play-by-play alongside Paul Christman in the only Super Bowl broadcast by two different television networks simultaneously in the U.S.
1967

NBC presents first live color sports transmission from Hawaii to the U.S. mainland

November 1967
Less than a year after sending the Sugar Bowl to Hawaii via satellite, the union’s 50th state returns the favor, as NBC transmits the Hawaiian Open Golf Tournament, in which Dudley Wysong wins.
1967

“Heidi Bowl”

November 17, 1968
New York Jets and Oakland Raiders fans are left hanging late in the fourth quarter of the game, as NBC disrupts the thrilling conclusion to the AFL game to air the children’s movie “Heidi.” NBC Sports executives decide to broadcast the game in its entirety, but the message is never received at NBC control, and with 1:05 remaining in the game, NBC leaves the game with the Jets leading 32-29. The Raiders score two touchdowns within nine seconds in the last minute to shock the Jets and win 43-32, in what is forever known as the “Heidi Bowl.”
1968

NBC purchases additional MLB rights

1969-1971
NBC buys rights to the MLB Game of the Week, All-Star Game, League Championship Series and World Series for $49.5 million for three years.
1969

New York Jets upset the Baltimore Colts in first NFL Championship to officially bear the name “Super Bowl” on NBC

January 12, 1969
Jets quarterback Joe Namath comes through on his famous guarantee, as the New York Jets defeat the heavily-favored Baltimore Colts 16-7 in the first NFL championship game to officially bear the name “Super Bowl and is referred to as “Super Bowl III.” Curt Gowdy, Al DeRogatis and Kyle Rote call the game for NBC. Bob Hope leads pregame festivities, marking the first celebrity performance at a Super Bowl.
1969

NCAA men’s basketball tournament comes to NBC

March 22, 1969
NBC pays more than $500,000 to broadcast the 1969 NCAA men’s basketball tournament championship game, as Lew Alcindor scores 37 points to lead UCLA to a 92-72 win against Purdue.
1969

NBC begins Wimbledon tradition

June 23 – July 5, 1969
NBC acquires tennis rights from the All England Club and begins broadcasting the Wimbledon Championships, a tradition that remains for 43 years until 2011.
1969
1970s
1970

NBC Sports Leads the Pack

NBC Sports establishes itself as a leader in the industry with the creation of television institutions like the MLB Game of the Week and “Breakfast at Wimbledon.”

NBC becomes home of the AFC

1970
Following the NFL-AFL merger, NBC gains the rights to the American Football Conference games, and retains them through the 1997 season.
1970

NBC’s “Turkey Day” tradition begins

November 26, 1970
NBC broadcasts its first Thanksgiving Day NFL game, as the Detroit Lions defeat the Oakland Raiders 28-14 at Tiger Stadium in Detroit.
1970

1971 Orange Bowl

January 1, 1971
Following losses by Texas and Ohio State earlier in the day, the No. 3 Nebraska Cornhuskers defeat the No. 5 LSU Tigers 17-12 in the Orange Bowl on NBC to become the national champions with an 11-0-1 record. The game is also the final televised sporting event to carry cigarette commercials.
1971

World Series moves to primetime on NBC

October 13, 1971
NBC broadcasts the first night game in World Series history, Game 4 between the Pittsburgh Pirates and Baltimore Orioles, from Three Rivers Stadium in Pittsburgh, Pa. The Pirates win the game 4-3, and go on to win the World Series in seven games. “It seemed odd to be standing around a hotel lobby in the afternoon, waiting for the World Series at night.” – Curt Gowdy during pre-game coverage
1971

The Longest Game Ever Played

December 25, 1971
The AFC Divisional Playoff Game between the Kansas City Chiefs and Miami Dolphins on NBC goes into double overtime, becoming the longest game in NFL history, a record that stands to this day. The Dolphins win 27-24 on a Garo Yepremian 37-yard field goal, despite one of the greatest all-time postseason performances by Chiefs running back Ed Podolak, who racks up 350 all-purpose yards in the game. Curt Gowdy and Al DeRogatis call the action.
1971

1972 Sapporo Olympic Games

February 3 – 13, 1972
NBC pays $6.4 million for the rights to televise 37 hours of coverage of the 1972 Olympic Winter Games from Sapporo, Japan.
1972

NBC begins “Monday Night Baseball” broadcasts

1972
NBC signs a four-year, $72 million contract with MLB, adding 10 Monday night game broadcasts to its robust schedule featuring 26 Saturday afternoon games, the All-Star Game, League Championship Series and World Series.
1972

UCLA Bruins set NCAA men’s basketball record on NBC

March 25, 1972
John Wooden’s UCLA Bruins win an unprecedented sixth consecutive NCAA Division I Men’s Basketball title, defeating Florida State 81-76 in Los Angeles, Calif. Bill Walton is named the tournament’s Most Outstanding Player.
1972

NBC acquires NHL Rights

July 6, 1972
NBC pays total of $7 million for the 1972-75 NHL seasons.
1972

Bud Collins’ first Wimbledon

June 26 – July 9, 1972
Legendary tennis journalist and broadcaster Bud Collins joins NBC Sports, and calls his first Wimbledon as an analyst, a position he holds for 35 years.
1972

The Immaculate Reception

December 23, 1972
One of the most iconic and controversial plays in NFL history takes place on Dec. 23 on NBC in an AFC Divisional Playoff game between the Oakland Raiders and Pittsburgh Steelers. Trailing 7-6 with 22 seconds remaining in the game, Steelers quarterback Terry Bradshaw heaves a pass downfield. The ball bounces off of an Oakland defender towards the turf, but is caught by Steelers running back Franco Harris before the ball hits the ground. Harris runs down the left sideline and into the end zone, giving the Steelers a 12-7 lead with five seconds remaining. The play becomes known simply as “The Immaculate Reception.” NBC executive Donald Carswell conceives the idea for Peter Puck, an animated puck-shaped character that appears during intermissions of NBC’s Hockey Game of the Week. The character, produced by Hanna-Barbera studios, explains hockey rules, equipment and the history of hockey.
1972

Peter Puck brings hockey to the masses

1973
NBC executive Donald Carswell conceives idea for Peter Puck, an animated puck-shaped character that appears during intermissions of NBC’s Hockey Game of the Week. The character, produced by Hanna-Barbera studios, explains hockey rules, equipment and the history of hockey.
1973

Miami Dolphins complete perfect season in Super Bowl VII

January 14, 1973
Super Bowl VII features the Miami Dolphins and Washington Redskins at the Los Angeles Memorial Coliseum, and is the first Super Bowl to be broadcast in the city in which it was being played. Curt Gowdy and Al DeRogatis call the action, as Miami wins 14-7 to become the first and only team in NFL history to complete a perfect season. The game is highlighted by “Garo’s Gaffe” late in the fourth quarter, when Dolphins kicker Garo Yepremian has his kick blocked, then picks up the loose ball and attempts a forward pass, which Washington recovers and returns for a touchdown.
1973


NBC enhances NCAA men’s basketball tournament coverage

March 26, 1973
NBC televises both national semifinals across the country on Saturday afternoon, and airs the Championship game in primetime on Monday night. UCLA wins its record seventh straight title, defeating Memphis State 87-66, and Bill Walton earns his second straight Most Outstanding Player award in the tournament, setting a record with 44 points on 21-of-22 shooting in the game. Jim Simpson hosts coverage, while Curt Gowdy and Tom Hawkins call the game.
1973

O.J. Simpson sets NFL rushing record

December 16, 1973
NBC broadcasts the final game of the regular season between the Buffalo Bills and New York Jets from Shea Stadium in Queens, N.Y. Buffalo’s O.J. Simpson rushes for 200 yards on 34 carries for a season total of 2,003 yards (in a 14-game schedule), eclipsing Jim Brown for the single-season record.
1973

Hank Aaron hits 715th career home run

April 8, 1974
During NBC’s “Game of the Week” broadcast of the Los Angeles Dodgers vs. the Atlanta Braves, Hank Aaron hits his 715th career home run, breaking Babe Ruth’s record for the most home runs in MLB history.
1974

1975 Wimbledon Finals

July 4 – 5, 1975
Arthur Ashe wins his only Wimbledon title, defeating Jimmy Connors in four sets and is dubbed “one of the most shocking and improbable victories in the history of modern tennis.” American Billie Jean King wins her 12th and last Grand Slam title, defeating Evonne Goolagong in straight sets.
1975

“GrandStand” debuts

1975
NBC begins its first NFL pre-game show, “GrandStand,” hosted by Jack Buck and Bryant Gumbel.
1975

NBC begins French Open coverage

1975
NBC becomes the first American television network to provide coverage of the French Open, signing a three-year deal with the French Tennis Federation.
1975

Carlton Fisk waves it fair in the 1975 World Series – and NBC cameras capture it

October 21, 1975

Boston’s Carlton Fisk hits a game-winning home run in the bottom of the 12th inning of Game 6 of the 1975 World Series against the Cincinnati Reds, and NBC’s replay of Fisk willing the ball to stay fair becomes one of the most iconic baseball images of the century. The Fisk reaction, directed by Harry Coyle, is credited with changing the way baseball is televised. “Sports Illustrated” calls it “perhaps the best baseball telecast ever put on the air.” Cincinnati goes on to win the Series with a 4-3 victory in Game 7.
1975

1976 NCAA men’s basketball championship game

March 29, 1976
Coach Bob Knight and the Indiana Hoosiers defeat the Michigan Wolverines 86-68 to win their first national title with a perfect 32-0 record. Curt Gowdy and Dick Enberg call the action.
1976

NBC splits MLB Rights

1976
NBC and ABC split MLB rights through 1979; through the agreement, NBC shows 25 Saturday Games of the Week per year, the League Championship Series in odd-numbered years, and the World Series in even-numbered years. Joe Garagiola and Tony Kubek become NBC’s top MLB broadcast team.
1976

Super Bowl XI

January 9, 1977
More than 62 million people tune in to watch Super Bowl XI on Jan. 9, between the Oakland Raiders and Minnesota Vikings, the largest audience ever to view a sports event at that time. Oakland defeats Minnesota 32-14 to win its first Super Bowl.
1977

NBC acquires rights to 1980 Moscow Olympics

January 31, 1977
NBC reaches an agreement with the International Olympic Committee, paying $87 million for the U.S. broadcast rights to the 1980 Summer Olympics in Moscow, U.S.S.R.
1977

Yankees-Dodgers World Series sets viewership records

October 10 – 17, 1978
The 1978 World Series between the Yankees and Dodgers sets the record for the most-watched World Series ever, averaging more than 44 million viewers per game, and is tied with the 1980 World Series on NBC for the highest-rated Series on record (32.8). Reggie Jackson caps the Series with a mammoth two-run home run in New York’s Game 6 win. Joe Garagiola, Tony Kubek, and future Hall of Fame pitcher Tom Seaver, who pitched for the Cincinnati Reds at the time, call the series.
1978

Magic vs. Bird – the 1979 NCAA Men’s Basketball Championship

March 26, 1979
NBC presents coverage of the 1979 NCAA Men’s Basketball Championship Game between Michigan State and Indiana State, from Salt Lake City, Utah. The game, featuring Earvin “Magic” Johnson and Larry Bird, is the highest-rated game in the history of college basketball (24.1 rating). Dick Enberg, Billy Packer, and Al McGuire call the action, as Johnson’s Michigan State Spartans defeat Bird’s previously undefeated Indiana State Sycamores by a score of 75-64.
1979

Muhammad Ali fights NFL star Lyle Alzado

July 14, 1979
In an exhibition match at Mile High Stadium in Denver, Colo., airing on “NBC SportsWorld,” former Broncos defensive lineman Lyle Alzado fights Muhammad Ali. The match lasts a full eight rounds, with Sam Nover calling the blow-by-blow and Dick Schaap reporting.
1979

NBC Sports establishes “Breakfast at Wimbledon”

June 25 – July 7, 1979
NBC Sports and the All England Club establish “Breakfast at Wimbledon,” broadcasting the gentlemen’s singles final live for the first time in the U.S. at 9 a.m. ET. Swede Björn Borg defeats American Roscoe Tanner in five sets, while Martina Navratilova beats Chris Evert for the second straight year.
1979
1980s
1980

Proud As a Peacock

NBC SportsWorld, the network’ s sports anthology show, becomes a hallmark on the network. NBC Sports televises of the most dramatic moments in baseball history, as the sport leads to dominant TV ratings.

Bob Costas joins NBC

1980
Costas’ first assignments include MLB, the NFL and college basketball. During his 35-plus years with NBC Sports, Costas has served as the primetime host for a U.S.-television record 11 Olympics, and has won 27 Emmy Awards – more than any sports broadcaster in history. Costas’ contributions span NBC Sports’ most high-profile events, including numerous Super Bowls, Sunday Night Football, and the Kentucky Derby. He is the only broadcaster in history to have won Emmy Awards in sports, news and entertainment, and has received decades of critical acclaim for his versatility in play-by-play, hosting, interviewing, writing, feature reporting, and commentary.
1980

Horse racing debuts on NBC

August 30, 1981
NBC presents its first horse race on “NBC SportsWorld” – the inaugural running of the Arlington Million --the first thoroughbred race to offer a purse of $1 million. The race goes to a photo finish, as Dick Enberg and analyst Michael O’Hehir announce via unofficial results that 40-1 longshot The Bart wins the race ahead of a surging favorite John Henry, entering the race at nearly even money. Following the commercial break, Enberg announces that after reviewing the photo finish, John Henry is indeed the winner – by a nose.
1981

Bjorn Borg wins fifth straight Wimbledon title

July 5, 1980
In one of the most iconic finals in tennis and Wimbledon history, Bjorn Borg defeats John McEnroe in five sets for his fifth straight title at the All-England Club.
1980

Dale Earnhardt wins in Charlotte on NBC

October 5, 1980
Dale Earnhardt holds off Cale Yarborough for his first victory at his home track in Charlotte, N.C., in the National 500 on “NBC SportsWorld,” en route to his first Winston Cup Series championship.
1980

1980 World Series

October 14 – 21, 1980
The Philadelphia Phillies defeat the Kansas City Royals 4-1 in Game 6 on Oct. 21 to clinch the 1980 World Series title. The series stands tied with the 1978 World Series (Yankees-Dodgers) as the highest-rated World Series on record.
1980

The Announcerless Game

December 20, 1980
For the first time in television history, NBC Sports presents a game with no play-by-play or color commentary, known as “The Announcerless Game.” The season finale between the Jets and Dolphins is broadcast with only sounds of the stadium and graphics, with a brief pre-game introduction from Bryant Gumbel.
1980

Sugar Ray Leonard becomes World Champion

June 25, 1981
Sugar Ray Leonard defeats Ayub Kalule via TKO at 2:59 of the ninth round at the Astrodome in Houston, Texas, on NBC SportsWorld to become the WBA World Light Middleweight champion. Marv Albert and “The Fight Doctor” Ferdie Pacheco call the action.
1981

Horse racing debuts on NBC

August 30, 1981
NBC presents its first horse race on “NBC SportsWorld” – the inaugural running of the Arlington Million --the first thoroughbred race to offer a purse of $1 million. The race goes to a photo finish, as Dick Enberg and analyst Michael O’Hehir announce via unofficial results that 40-1 longshot The Bart wins the race ahead of a surging favorite John Henry, entering the race at nearly even money. Following the commercial break, Enberg announces that after reviewing the photo finish, John Henry is indeed the winner – by a nose.
1981

The Freezer Bowl

January 10, 1982
NBC presents the AFC Championship Game between the San Diego Chargers and Cincinnati Bengals from Riverfront Stadium in Cincinnati, Ohio, with Dick Enberg and Merlin Olsen on the call. Played at -9 °F with the wind-chill at -59 °F, the game became known as “The Freezer Bowl.” The Bengals win the game 27-7 to advance to Super Bowl XVI.
1982

Connors vs. McEnroe in All-American Wimbledon Final

July 4, 1982
In an all-American gentlemen’s Final, Jimmy Connors defeats John McEnroe in an epic five sets for his second and final Wimbledon win.
1982

NBC acquires MLB postseason rights


1983
Similar to their arrangement in 1976, NBC and ABC split postseason MLB rights through 1989.
1983

Legendary Baseball broadcaster Vin Scully joins NBC

1983
NBC hires Dodgers broadcaster Vin Scully to be its lead play-by-play commentator for its Major League Baseball coverage, a role he serves through the 1989 season. Scully calls numerous iconic moments, including Kirk Gibson’s famous homerun in the 1988 World Series.
1983

NBC presents first ever “Skins Game”

November 24 – 27, 1983
NBC airs coverage of The Skins Game, featuring Jack Nicklaus, Arnold Palmer, Gary Player and Tom Watson. The format of the event includes cash prizes for the golfer with the lowest score on each hole. In the event of a tie on a hole, the money carries over to the next hole. Vin Scully calls the event with PGA Tour golfer Ben Crenshaw as analyst.
1983

Nebraska-Miami – An Orange Bowl for the Ages

January 2, 1984
Widely recognized as one of the most exciting conclusions in college football history, Nebraska moves within a point of Miami with 48 seconds to go in the 1984 Orange Bowl, after scoring on 4th-and-8 from the 24-yard line. Instead of kicking an extra point, head coach Tom Osborne elects to go for the win and the National Championship, but RB Jeff Smith is unable to catch Turner Gill’s pass. Miami wins the National Championship 31-30.
1984

Mario Andretti takes checkered flag at the Meadowlands

July 1, 1984
NBC SportsWorld provides coverage of racing legend Mario Andretti’s CART series win in the Meadowlands Grand Prix, the first open-wheel race to take place in the New York City area since the 1937 Vanderbilt Cup. NBC SportsWorld’s coverage of this event continues annually through the 1990 event, which is won by Mario’s son, Michael Andretti.
1984

World Cup Qualifying Soccer on NBC SportsWorld

October 6, 1984
NBC SportsWorld provides World Cup soccer qualifying coverage on Oct. 6, featuring the United States and the Netherlands Antilles.
1984

NBC presents inaugural Breeders’ Cup Classic

November 10, 1984
NBC airs four hours of live coverage of the inaugural Breeders’ Cup Classic from Hollywood Park, the first of 22 consecutive presentations on NBC through 2005. The two richest horses at the time are upset, as 53-1 long shot Lashkari defeats All Along in the $2 million Breeders’ Cup Turf, and 31-to-1 shot Wild Again wins the $3 million Breeders’ Cup Classic.
1984

Larry Holmes vs. Carl Williams in primetime

May 20, 1985
NBC presents the IBF Heavyweight Championship of the World in primetime featuring Larry Holmes and Carl “The Truth” Williams. Dick Enberg hosts, while Marv Albert provides blow-by-blow coverage with analyst Dr. Ferdie Pacheco. The bout lasts all 15 rounds, as Holmes defends his title in what becomes the final primetime boxing broadcast on NBC until 2015.
1985

NBC debuts stereo sound at 1985 MLB All-Star Game

July 16, 1985
NBC’s live broadcast of the 1985 MLB All-Star Game from the Hubert H. Humphrey Metrodome in Minneapolis, Minn., is broadcast in stereo, making it the first sports television program in the U.S. ever to use stereophonic sound.
1985

Boris Becker makes history at Wimbledon

July 7, 1985
17-year-old Boris Becker becomes the first German, first unseeded player, and youngest male ever to win a Grand Slam singles title, defeating Kevin Curren in four sets at Wimbledon.
1985

NBC acquires broadcast rights to 1988 Seoul Olympics

October 4, 1985
NBC acquires the rights to broadcast the 1988 Summer Olympics from Seoul, South Korea, for $300 million. It is the first of what will be at least 12 consecutive Summer Olympic broadcasts.
1985

NBC presents “Silent Minute” before Super Bowl XX

January 26, 1986
The Chicago Bears defeated the New England Patriots 46-10 on Jan. 26, in Super Bowl XX in New Orleans. The game reached more than 127 million viewers, replacing the final episode of M*A*S*H* as the most-viewed television program (total reach) in history at the time. During pre-game coverage, NBC aired “The Silent Minute,” in which NBC showed a black screen with only a clock on it. That year, it was the highest-rated minute of pre-game coverage.
1986

“It Gets Through Buckner!”

October 25, 1986
NBC presents Game 6 of the 1986 World Series, in which the New York Mets mount an improbable 10th-inning comeback to stun the Boston Red Sox. Vin Scully and Joe Garagiola call the game, which ends with Mookie Wilson's grounder and the infamous error committed by Boston’s first baseman Bill Buckner. The Mets would go on to win the 1986 World Series with an 8-5 victory at Shea Stadium in Game 7.
1986

NBC moves Fiesta Bowl to primetime in No. 1 vs. No. 2 matchup

January 2, 1987
The 1987 Sunkist Fiesta Bowl features the No.1 Miami Hurricanes against the No.2 Penn State Nittany Lions, with both teams boasting 11-0 records. In what amounts to the National Championship game, NBC decides to move the contest to primetime. The game lives up to the hype, as Penn State’s defense intercepts Miami QB Vinny Testaverde on 4th down in the final seconds to clinch the win. The game also features a live interview with President Ronald Reagan at halftime. Charlie Jones, Jimmy Cefalo and Bob Griese call the action.
1987

“The Drive”

January 11, 1987
In the AFC Championship Game between the Denver Broncos and Cleveland Browns from Cleveland Municipal Stadium, John Elway leads the Broncos on “The Drive,” one of the most iconic offensive series in NFL history. The Broncos offense moves 98 yards in 15 plays to tie the game at 20 with 37 seconds left in regulation on a touchdown pass from Elway to Mark Jackson. The Broncos win 23-20 in overtime to advance to the Super Bowl.
1987

NBC Radio’s record Super Bowl XXI broadcast

January 25, 1987
NBC Radio’s broadcast of Super Bowl XXI, in which the New York Giants defeat the Denver Broncos 39-20 at the Rose Bowl, is heard by a record 10.1 million people, the most in Super Bowl history at the time.
1987

Lee Trevino aces “Alcatraz” at The Skins Game

November 29, 1987
Lee Trevino makes one of the most lucrative shots in golf history, hitting a hole-in-one at the iconic 17th hole, known as ‘Alcatraz,’ at PGA West TPC Stadium Course to win $175,000 in the 1987 Skins Game.
1987

Gayle Sierens becomes first woman to call NFL game

December 27, 1987
Gayle Sierens becomes the first woman to handle play-by-play duties for an NFL broadcast, calling the Kansas City Chiefs-Seattle Seahawks game from Arrowhead Stadium in Kansas City, Mo. Kansas City defeats Seattle 41-20.
1987

NBC presents its Final Rose Bowl broadcast

January 1, 1988
NBC concludes its 37-year partnership with the Rose Bowl when Michigan State defeats USC 20-17.
1988

The 1988 Seoul Olympics

September 17-October 2, 1988
NBC pays $300 million for the broadcast rights and presents 179.5 hours of Olympic coverage. During the preliminary springboard event of the diving competition, American Greg Louganis slams the back of his head on the diving board. He returns to action that day, and wins gold the next day. Teammate Matt Biondi goes seven-for-seven in swimming medals, garnering five gold, one silver and one bronze. 17-year-old Janet Evans wins gold in the 400m individual medley, 400m freestyle and the 800m freestyle. Fellow Team USA Track & Field star Carl Lewis wins gold in the 100m and long jump.
1988

Kirk Gibson gives Dodgers dramatic World Series win

October 15, 1988
NBC broadcasts Game 1 of the 1988 World Series between the Los Angeles Dodgers and Oakland Athletics. During the eighth inning, NBC’s cameras scan the Dodgers’ dugout minus an injured Kirk Gibson, prompting Vin Scully to remark that Gibson is unavailable to play. The injured Gibson surprisingly pinch-hits in the bottom of the ninth inning, and blasts a two-run walk-off homer off A’s closer Dennis Eckersley to win the game in what becomes one of the most iconic home runs in MLB history.
1988

Notre Dame captures National Championship at Fiesta Bowl

January 2, 1989
The No.1 Notre Dame Fighting Irish face the No. 3 West Virginia Mountaineers in the de facto National Championship Game, as Notre Dame jumps out to a big lead and holds on for a 34-21 victory to clinch its 11th National Championship. The game is called by Dick Enberg and Merlin Olsen.
1989

Joe Montana leads 49ers to Super Bowl XXIII victory

January 22, 1989
NBC broadcasts Super Bowl XXIII from Miami between the San Francisco 49ers and Cincinnati Bengals. In what is regarded as one of the best Super Bowls ever played, Joe Montana caps an 11-play, 92-yard drive with a 10-yard touchdown pass to John Taylor with 34 seconds remaining, giving the San Francisco 49ers a 20-16 win and sending head coach Bill Walsh into retirement on top. NBC Sports introduces a new logo with the word “Sports” in red script that serves as the main logo until 2011.
1989


“Bo Jackson says hello!” at 1989 MLB All-Star Game

July 11, 1989
NBC broadcasts the 1989 MLB All-Star Game from Anaheim Stadium in Anaheim, Calif. During Vin Scully’s live interview with former President Ronald Reagan in the first inning, two-sport star Bo Jackson hits a mammoth home run to center field to prompt Scully’s call – “Bo Jackson says hello!” Coverage includes Marv Albert’s exclusive pre-game interview with Commissioner Bart Giamatti on Pete Rose’s banishment from baseball – the result of Rose’s gambling on games while manager of the Cincinnati Reds.
1989

NBC concludes historic run as MLB rightsholder

October 9, 1989
NBC broadcasts Game 5 of the NLCS between the San Francisco Giants and Chicago Cubs from Candlestick Park on Oct. 9, as the Giants win 3-2 to advance to the World Series against the Oakland Athletics. This serves as the final game of NBC’s MLB contract, ending 42 consecutive years of baseball on NBC.
1989

NBC acquires NBA broadcast rights

November 9, 1989
NBC inks a four-year deal for more than $600 million to acquire the rights to televise NBA games on NBC. Per the agreement, NBC is slated to air 20-26 regular-season games in primetime or on weekends, plus exclusive playoff coverage.
1989
1990s
1990

The Golden Years

NBC Sports dominates the decade with iconic sports moments, from Michael Jordan and the Chicago Bulls’ NBA dynasty, to the beginning of Notre Dame Football on NBC, World Series, Super Bowls, and two Olympic Games.

Cris Collinsworth joins NBC Sports

1990
Former Cincinnati Bengals wide receiver Cris Collinsworth joins NBC as a game analyst for the network’s NFL coverage and select college football broadcasts. Collinsworth stays with NBC through 1998 and returns to NBC in 2006 when the network acquires the rights to “Sunday Night Football.”
1990

NBA on NBC introduces “Roundball Rock” theme song

November 3, 1990
NBC’s coverage of the NBA is introduced by the theme song “Roundball Rock,” composed by John Tesh. The song is a mainstay on “NBA on NBC” game broadcasts. Over its 12-year span, NBC Sports numerous iconic players and teams, including Michael Jordan and Scottie Pippen of the Chicago Bulls’ dynasty, and Shaquille O'Neal and Kobe Bryant leading the Los Angeles Lakers’ reign.
1990

NBC presents NHL All-Star Game coverage

January 21, 1990
Following the conclusion of its NHL coverage in 1975, NBC returns to the NHL with the 1990 All-Star Game from the Pittsburgh Civic Arena, the first of five straight years. Marv Albert and John Davidson handle play-by-play and color commentary duties over the five seasons, while Mike “Doc” Emrick, Bill Clement, Ron MacLean, Jim Gray and Brenda Brenon all split reporting duties. 1990 – Pittsburgh Civic Center, Pittsburgh, Pa. 1991 – Chicago Stadium, Chicago, Ill. 1992 – The Spectrum, Philadelphia, Pa. 1993 – The Montreal Forum, Montreal, Quebec 1994 – Madison Square Garden, New York
1990

Courier defeats Agassi in All-American final at the French Open

June 9, 1991
In the first all-American men’s singles final in nearly 40 years, Jim Courier defeats Andre Agassi in five sets to win the first of his four Grand Slam titles.
1991

NBC presents the first game of its new Notre Dame football package

September 7, 1991
NBC presents the first game of its new Notre Dame football package when the Fighting Irish host Indiana. The $38 million, five-year contract establishes a landmark relationship with the University of Notre Dame, and gives NBC the rights to telecast the University’s home games through 1995. Twenty-two years later on April 18, 2013, the University of Notre Dame and NBC Sports Group extend their historic football partnership through the 2025 season, which will be their 35th together.
1991

The Ryder Cup returns to NBC

September 29, 1991
NBC reacquires the rights to the Ryder Cup, and in the first event of the agreement presents what would become known as “The War on the Shore.” Europe’s Bernhard Langer misses a potentially match-winning six-foot putt on the 18th hole at Kiawah Island, in his final match against Hale Irwin. Charlie Jones and Johnny Miller call the 14 ½ to 13 ½ United States victory over Europe.
1991

Michael Jordan’s iconic lay-up

June 5, 1991
In one of the most iconic plays in NBA history, Michael Jordan nets his 13th consecutive basket when he elevates and raises the ball in his right hand to dunk, only to switch to his left hand midair and make the layup in Game 2 of the 1991 NBA Finals.
1991

Magic Johnson goes out in style

February 9, 1992
NBC presents the 42nd edition of the NBA All-Star Game from Orlando Arena in Orlando, Florida. The game takes on special significance as Magic Johnson, forced to retire earlier in the season after contracting the HIV virus, comes out of retirement to play one last game for the Western Conference. Johnson scores 25 points, including three straight three pointers to end the game, sending him out on top with an All-Star Game MVP award in a 153-113 victory for the West. Dick Enberg and Mike Fratello call the game, which draws a 12.8 rating and 26 share, the highest-rated All-Star Game to date at the time.
1992

The 1992 Barcelona Olympics

July 25-August 9, 1992
NBC pays $401 million to present the Olympic Games in Barcelona and produces more than 160 hours of Olympic coverage. Professional basketball players participate in the Games for the first time. The U.S. team — coined “The Dream Team” — includes Michael Jordan, Larry Bird, Magic Johnson, Patrick Ewing and Charles Barkley, and is later referred to by the Basketball Hall of Fame as “the greatest collection of basketball talent on the planet.” NBC employs Triplecast for the first (and only) time. Through a partnership with Cablevision, the pay-per-view service provides three channels – red, white and blue - where viewers can access Olympic coverage 24 hours a day.
1992

“The Comeback”

January 3, 1993
In what has become known simply as “The Comeback,” the Buffalo Bills erase a 35-3 second-half deficit to the Houston Oilers on the AFC Wild Card game, defeat Houston 41-38 in overtime at Rich Stadium in Buffalo. The win still stands as the largest comeback in NFL history. Charlie Jones, Todd Christensen and O.J. Simpson call the game on NBC. Buffalo’s comeback is spearheaded by backup quarterback Frank Reich, who replaces an injured Jim Kelly, and second-string running back Kenneth Davis, after Thurman Thomas leaves with an injury. The game was not sold out, so fans in western New York were unable to watch it due to NFL blackout restrictions.
1993

Super Bowl XXVII

January 31, 1993
NBC broadcasts Super Bowl XXVII between the Dallas Cowboys and Buffalo Bills from the Rose Bowl in Pasadena, Calif., as Dallas dominates Buffalo and cruises to a 52-17 victory.
1993

Jerry Bailey and Arcangues shock the horse racing world at Breeders’ Cup

November 6, 1993
In the biggest upset in Breeders’ Cup history, 133-1 longshot Arcangues, ridden by Hall of Fame jockey and future NBC horse racing analyst Jerry Bailey, surges past favorite Bertrando, ridden by Hall of Fame jockey Gary Stevens, at Santa Anita Park to win by two lengths.
1993

Notre Dame defeats Florida State in “Game of the Century”

November 13, 1993
In a game that truly lives up to the hype, the No. 2 Notre Dame Fighting Irish defeat the No. 1 Florida State Seminoles 31-24 in South Bend, dubbed as a “Game of the Century.” Bob Costas voices the game open, and Charlie Jones and Todd Christensen call the game.
1993

Dolphins win stunner on Thanksgiving Day in Dallas

November 25, 1993
After Miami kicker Pete Stoyanovich’s go-ahead field goal is blocked in the final moments of the Dolphins-Cowboys snow-covered Thanksgiving Day game in Dallas, Cowboys lineman Leon Lett attempts to pick the loose ball up, allowing the Dolphins to recover it on the one yard line. Stoyanovich makes the field goal on the ensuing play as time expires, giving Miami an improbable 16-14 win.
1993

NBC enters joint venture with ABC and MLB to form The Baseball Network

1994

Florida State wins the National Championship at Orange Bowl

Jan. 1, 1994
In another thrilling conclusion with the national title on the line on NBC, Nebraska’s Byron Bennett misses a 45-yard field goal as time expires to give coach Bobby Bowden and Florida State an 18-16 win.
1994

NBC broadcasts back-to-back Super Bowls

January 30, 1994
NBC becomes first network ever to exclusively broadcast consecutive Super Bowls, televising Super Bowl XXVII on January 31, 1993, and Super Bowl XXVIII on January 30, 1994.
1994

NBC presents Game 5 of the 1994 NBA Finals amid the infamous O.J. Simpson chase

June 17, 1994
NBC presents Game 5 of the 1994 NBA Finals between the Houston Rockets and the New York Knicks from Madison Square Garden. Bob Costas anchors NBC’s coverage, and opens the broadcast with the infamous O.J. Simpson “white Bronco” chase that has Simpson leading the LAPD on a slow march down the freeway. NBC presents the second half of Game 5 in split-screen – the chase as the main image and the game in a corner cut-in.
1994

Jordan Returns

March 19, 1995
After a hiatus, in which he played baseball, Michael Jordan returns to the NBA on NBC against the Pacers in Indiana. Jordan scores 19 points in the game, but the Pacers come away with a 103-96 win in overtime.
1995

Reggie Miller stuns Madison Square Garden

May 7, 1995
In one of the most improbable comebacks in sports history, Reggie Miller scores eight points in a nine-second span to erase a 105-99 deficit and stun the New York Knicks and MSG crowd with a 107-105 win in Game 1 of the Eastern Conference semifinals.
1995

NBC broadcasts U.S. Open Golf again after 30 years

June 15-18, 1995
In NBC’s first broadcast of golf’s U.S. Open in 30 years, Corey Pavin hits an iconic 4-wood on the 18th hole at Shinnecock Hills, in Southampton, N.Y., in the final round on June 18, leading to a par and a two-stroke win for his first major title. NBC goes on to broadcast the U.S. Open through 2014.
1995

NBC acquires rights to 2000 and 2002 Olympic Games

August 1995
NBC acquires the exclusive U.S. broadcast rights to both the 2000 Games in Sydney, Australia, and the 2002 Winter Games in Salt Lake City, the first-ever multi-Games deal.NBC acquires the exclusive U.S. broadcast rights to both the 2000 Games in Sydney, Australia, and the 2002 Winter Games in Salt Lake City, the first-ever multi-Games deal.
1995

The Golden Year


October 1995-August 1996
NBC Sports has the rights to a “golden year” of sports and goes on to brand itself as “America’s Sports Leader” in 1996. The network broadcasts the World Series, Super Bowl XXX, the NBA Finals and the Atlanta Olympics in a 10-month span – the first time any broadcaster presents all four of these major events in less than a year’s time. The nation watches as the Braves secure their first World Series title in nearly 40 years; the Dallas Cowboys win their fifth Super Bowl; the Chicago Bulls capture their fourth NBA Championship of the ‘90s in Michael Jordan’s first full season after coming out of retirement; and Team USA completes the Atlanta Games with 101 medals, the most for any country.
1995

NBC acquires rights to 2004, 2006 and 2008 Olympic Games

December 1995
NBC acquires the exclusive U.S. broadcast rights to the 2004 Olympic Games, the 2006 Winter Games and the 2008 Olympic Games. The International Olympic Committee will later name Athens, Torino and Beijing as host cities, respectively.
1995

Super Bowl XXX

Super Bowl XXX
The Dallas Cowboys win their fifth Super Bowl title, defeating the Pittsburgh Steelers 27-17 in Super Bowl XXX. The game is the most-watched sporting event ever, with a record, at the time, of more than 95 million viewers.
1996

The 1996 Atlanta Olympics

July 19-August 4, 1996
NBC pays $465 million and presents more than 170 hours of coverage from the 1996 Atlanta Games. NBC’s third straight Summer Olympic telecast is highlighted by numerous iconic moments, including the lighting of the Olympic Cauldron by Muhammad Ali, an injured Kerri Strug’s dramatic vault as the U.S. women win team gymnastics gold, and Michael Johnson’s victories in the men’s 200m and 400m. The Games attract 209 million total viewers for NBC. The Games are scarred by the Centennial Olympic Park bombing on July 27.
1996

1997 NBA Finals


June 1-13, 1997
Hannah Storm serves as the first woman to host NBA Finals pre-game coverage as the Chicago Bulls square off against the Utah Jazz. Chicago goes on to win in six games for their fifth title of the decade.
1997

WNBA debuts on NBC


June 21, 1997
NBC presents the first game in the history of the WNBA, as Lisa Leslie and the Los Angeles Sparks host Rebecca Lobo and the New York Liberty at the Great Western Forum in Los Angeles, Calif. Hannah Storm and Ann Meyolyers call the action with sideline reporters Lisa Malosky and Al Trautwig. The Liberty defeat the Sparks 67-57.
1997

1997 World Series

October 26, 1997
The Florida Marlins face off against the Cleveland Indians during the 1997 World Series. In Game 7 in extra innings, Florida shortstop Edgar Renteria singles off of Charles Nagy and gives Florida the 3-2 win in 11 innings, making the Marlins the first Wild Card team to win a World Series. Bob Costas calls the game alongside Bob Uecker and Joe Morgan.
1997

Super Bowl XXXII

January 25, 1998
The Denver Broncos defeat the Green Bay Packers 31-24 in Super Bowl XXXII in San Diego, Calif., and QB John Elway wins his first Super Bowl after participating in three previous Super Bowls. Dick Enberg, Phil Simms and Paul Maguire call the game. Super Bowl XXXII would be NBC’s final NFL broadcast until 2006 when NBC premieres Sunday Night Football.
1998

NBC televises Game 6 of the NBA Finals between the Chicago Bulls and the Utah Jazz

June 14, 1998
NBC televises Game 6 of the NBA Finals between the Chicago Bulls and the Utah Jazz. Michael Jordan nets 45 points, including the game-winner, which comes with just 5.2 seconds remaining, as the Bulls win 87-86 for their second three-peat of the ‘90s. The game reaches 72 million viewers and registers a 22.3 rating with a 38 share.
1998

French Open 1999

May 24-June 6, 1999
In an iconic final between Steffi Graf and Martina Hingis, which includes Hingis crossing the court to point out a disputed call, Graf wins in three sets for her sixth and final French Open title, and the final Grand Slam title of her career. On the men’s side, an emotional Andre Agassi defeats Andrei Medvedev in five sets to become the fifth man to complete the career Grand Slam.
1999

The Four-Point Play

June 5, 1999
In Game 3 of the Eastern Conference Finals against the Indiana Pacers, New York Knicks power forward Larry Johnson creates one of the most improbable moments in playoff history. With the Knicks trailing by three points, Johnson records a four-point play when he nets a three-pointer while being fouled with less than 10 seconds left. The four-point play would give the Knicks a one-point lead, en route to the NBA Finals against the San Antonio Spurs, who would defeat the Knicks in five games.
1999

Payne Stewart sinks 15-foot putt to win U.S. Open

June 20, 1999
In one of the most amazing battles in U.S. Open history, Payne Stewart sinks a 15-foot putt on the 18th hole of the final round at Pinehurst #2 to defeat Phil Mickelson for his second U.S Open title. It’s the final victory for Stewart, who would pass away just four months later in an airplane accident.
1999

1999 Ryder Cup

September 26, 1999
American Justin Leonard sinks a 45-foot putt on the 17th hole at Brookline Country Club in Chestnut Hill, Mass., against Europe’s Jose Maria Olazabal, sending spectators into a frenzy as the Americans defeat Europe 14 ½ - 13 ½ to retake the Ryder Cup. The event delivers a 4.6 rating on NBC.
1999

Game 2 of 1999 World Series

October 24, 1999
NBC presents Game 2 of the 1999 World Series, featuring the New York Yankees and Atlanta Braves from Turner Field in Atlanta, Ga. Prior to the game, NBC televises the announcement of the All-Century Team, including all-time hits leader Pete Rose. The pre-game broadcast includes one of the most controversial sports television moments of the decade, as reporter Jim Gray attempts to extract an admission of guilt from Rose, who has been banned from Major League Baseball for betting on games as a manager.
1999

NASCAR on NBC

November 11, 1999
NBC acquires broadcast rights for the second half of the NASCAR season from 2001-2006. In the agreement, NBC splits the half-season, July-to-November, with Turner, and alternates rights to the Daytona 500 every other year, with FOX.
1999
2000s
2000

Waiting All Day for Sunday Night

NBC Sunday Night Football becomes a juggernaut in primetime for the network. At the same time, Tiger Woods takes the golf world by storm, NBC Sports becomes the home of the NHL, and ushers in the digital age.

Tiger Woods Wins His First U.S. Open

June 19, 2000
Tiger Woods wins his first U.S. Open by 15 shots, a record for all majors, with a to–par tournament record score of –12 from Pebble Beach, Calif. With a total score of 272, Woods ties the record for the lowest 72-hole score in U.S. Open history.
2000

The 2000 Sydney Olympics

September 15-October 1, 2000
NBC pays $705 million to broadcast the Olympics from Sydney, Australia, and airs 441.5 hours of coverage on NBC, MSNBC and CNBC, attracting a total of 185 million viewers. Australia’s Cathy Freeman claims the gold medal in the women’s 400m. Sydney marks 100 years of women's participation in the Olympic Games. 15-year-old Michael Phelps makes his Olympic debut and finishes fifth in his lone event, the 200m butterfly.
2000

The XFL debuts

February 3, 2001
The XFL, a joint venture between the World Wrestling Federation and NBC Sports, makes its television debut on NBC. The New York-New Jersey Hitmen face the Las Vegas Outlaws at Sam Boyd Stadium in Las Vegas, Nev. The game delivers a stunning 9.5 rating, but the attention doesn’t last, and the league folds after one season.
2001

NBC broadcasts its first Belmont Stakes

June 9, 2001
NBC broadcasts its first Belmont Stakes, which is won by Point Given. The race marks the final leg of NBC’s first year as home of the Triple Crown. NBC broadcasts the Belmont Stakes until 2005, including three consecutive years in which the event has a Triple Crown in play.
2001

Dale Earnhardt Jr. Wins 2001 Pepsi 400 at Daytona International Speedway

July 7, 2001
NBC broadcasts coverage of the 2001 Pepsi 400, from Daytona International Speedway in Daytona Beach, Fla. In an emotional moment, Dale Earnhardt Jr. wins the first race held at the track since the death of his father at the 2001 Daytona 500. An average of 25 million people watched the race on NBC, making it the most-viewed primetime NASCAR race at the time.
2001

NBC Renews PGA Tour Rights

July 17, 2001
The PGA Tour announces a four-year television deal with NBC, ABC, CBS, ESPN and USA Network, beginning in 2003. Under the deal, NBC airs an average of five PGA events per year, including The Players Championship.
2001

Michael Jordan Returns to NBA

November 3, 2001
NBC begins its coverage of the 2001-02 NBA season. Michael Jordan returns to the league, this time with the Washington Wizards.
2001

The 2002 Salt Lake City Olympics

February 8-24, 2002
NBC presents more than 375 hours of coverage of the 2002 Winter Games from Salt Lake City, the network’s first coverage of the Winter Games since 1972. NBC pays $545 million for U.S. broadcast rights, and the Games attract 187 million viewers. Sarah Hughes lands seven triples to win gold in ladies’ figure skating, while pre-Games favorite Michelle Kwan earns bronze. The Canadian men's ice hockey team ends its 50-year dry spell by defeating the Americans on U.S. soil to win gold.
2002

NBC airs its first Daytona 500

February 17, 2002
NBC airs its first Daytona 500, won by Ward Burton, which becomes the highest-rated and most-watched race at the time, reaching 35 million viewers.
2002

NBC Celebrates 12 Years of NBA on NBC

June 12, 2002
NBC’s NBA contract ends in 2002, when the league negotiates a six-year deal with ESPN, ABC, and TNT. At the conclusion of Game 4 of the 2002 NBA Finals, NBC pays tribute to its relationship with the NBA, airing highlights of the 12 years of NBC broadcasts, which include Michael Jordan and Scottie Pippen’s dynasty with the Chicago Bulls; retirement of Larry Bird and Magic Johnson; and the Los Angeles Lakers' new Shaq/Kobe reign. The final image was an empty gym, showing a basketball bouncing into the background and the message "Thanks for The Memories."
2002

NBC acquires rights to 2010 and 2012 Olympic Games

June 2003
NBC acquires the exclusive U.S. broadcast rights to the 2010 Olympic Winter Games to be held in Vancouver, Canada, and the 2012 Olympics in London, England.
2003

NBC Broadcasts the 2003 U.S. Open

June 12–15, 2003
The 2003 U.S. Open takes place at the North Course of Olympia Fields Country Club in Olympia Fields, Ill. Jim Furyk wins his only major championship, three shots ahead of runner-up Stephen Leaney. With a total score of 272, Furyk ties the record for the then-lowest 72-hole score in U.S. Open history. Bob Costas works the U.S. Open in a host role for NBC for the first time.
2003

NBC welcomes back the NHL

May, 2004
NBC reaches a two-year agreement with the NHL to air a slate of regular-season, playoff and Stanley Cup Final games for the 2004-2006 seasons.
2004

Birdstone Spoils Smarty Jones’ Triple Crown Hopes on NBC

June 5, 2004
Birdstone beats out Triple Crown hopeful Smarty Jones to win the 2004 Belmont Stakes on NBC. The broadcast was seen by 21.9 million viewers, the most for a Belmont broadcast since Seattle Slew captured the Triple Crown in 1977.
2004

The 2004 Athens Olympics

August 13-29, 2004
NBC pays $793 million for the U.S. rights and broadcasts 1,210 hours of coverage of the Athens Olympics. Swimmer Michael Phelps dominates the Games, winning six gold medals and two bronze. In gymnastics, Paul Hamm becomes the first U.S. men’s Olympic all-around champion in 100 years, while Carly Patterson becomes the second American woman ever — and the first since Mary Lou Retton in 1984 — to win the Olympic all-around title.
2004

NBC acquires rights to “Sunday Night Football” package

April 18, 2005
NBC is awarded the rights to “Sunday Night Football.” The agreement also includes the 2009 and 2012 Super Bowls, as well as the first-ever “flexible scheduling” element. NBC’s presentation becomes the NFL’s premier primetime package. The network also announces the launch of “Football Night in America,” a weekly NFL news and highlights show, which is the most-watched regularly-scheduled studio show in sports.
2005

NBC reaches agreement with Churchill Downs and Maryland Jockey Club

May 3, 2005
NBC reaches an agreement with Churchill Downs Inc. and Magna Entertainment/Maryland Jockey Club to continue to broadcast the Kentucky Derby and Preakness Stakes through 2010.
2005

NBC reaches five-year deal with the PGA TOUR

January 11, 2006
NBC Sports increases its coverage of the PGA TOUR to 10 events, up from five, through 2012. NBC becomes the network home of the final three weeks of the Championship Series and secures the rights to two World Golf Championships.
2006

Legendary broadcaster Al Michaels joins “Sunday Night Football”

February 9, 2006
Al Michaels becomes the play-by-play voice of “Sunday Night Football,” joining longtime partner John Madden. As part of the negotiation to release Michaels from his ABC contract, NBC returns the rights to “Oswald the Lucky Rabbit” to Disney, ABC’s parent company.
2006

The 2006 Torino Olympics

February 10-26, 2006
NBC pays $613 million and presents 416 hours of coverage from the 2006 Olympic Winter Games in Torino, Italy. On the final day of the Games, NBC simultaneously televises and streams Sweden’s victory over Finland for the men’s hockey gold medal, marking the network’s first live stream of a sporting event. American snowboarder Shaun White wins his first gold medal in the snowboard halfpipe event.
2006

NBC broadcasts the 2006 U.S. Open

June 15 - 18, 2006
NBC broadcasts the 106th U.S. Open from Winged Foot Golf Club West Course in Mamaroneck, N.Y. This is the first U.S. Open broadcast in HD (on both NBC and ESPN). Geoff Ogilvy wins his first career major in one of the wildest finishes in U.S. Open history. Phil Mickelson, playing in the final pairing and seeking his third straight major championship, double-bogeys the final hole after hitting driver off the tee and failing to hit the fairway. Reacting to his double-bogey on the final hole, he bends over, head in his hands, and says, “I am such an idiot.”
2006

"Sunday Night Football" Debuts

August 6, 2006
NBC͛s ͞Sunday Night Football͟ makes its debut at the NFL Hall of Fame Game with the Philadelphia Eagles taking on the Oakland Raiders in Canton, Ohio. It is the first NBC-NFL telecast in 3,113 days, since the Denver Broncos beat the Green Bay Packers in Super Bowl XXXII on Jan. 25, 1998, in San Diego. Al Michaels serves as play-by-play announcer alongside analyst John Madden.
2006

NBC broadcasts first regular-season game of new NFL package

September 7, 2006
NBC airs the first regular-season game from its new contract with the NFL, as the Pittsburgh Steelers host the Miami Dolphins and win 28-17.
2006

NBCSports.com launches

September 2006
September 2006 NBCSports.com launches and services fans with around-the-clock sports content. Today, NBC Sports Digital provides an array of best-in-class products that include live video streaming, short-form videos, sport-specific websites, and fantasy sports information. It consists of multiple websites and apps, and distributes its content across desktops, mobile devices, tablets and connected TVs.
2006

NBC presents first-ever meeting between brothers Peyton and Eli Manning

September 10, 2006
“Football Night in America” debuts from 30 Rock’s Studio 8G, with Bob Costas and Cris Collinsworth hosting. The show precedes NBC’s “Sunday Night Football” regular-season opener, when the Indianapolis Colts face off against the New York Giants in the first-ever meeting between brothers Peyton and Eli Manning, a 26-21 Colts victory.
2006

NBC televises the first NHL Winter Classic

January 1, 2008
NBC televises the first NHL Winter Classic, as the Buffalo Sabres face the Pittsburgh Penguins at Ralph Wilson Stadium in Orchard Park, N.Y., marking the first outdoor regular-season professional hockey game in the U.S. Pittsburgh’s Sidney Crosby scores the game-winning shootout goal amidst steady snowfall.
2008

NBC broadcasts the 2008 U.S. Open

June 12-16, 2008
NBC televises the 108th U.S. Open from Torrey Pines in La Jolla, Calif., including the first-ever primetime coverage of the major. Tiger Woods wins his third U.S. Open Championship and 14th major title. He hobbles to victory with a broken leg and torn ACL after forcing an 18-hole playoff against Rocco Mediate with a 15-foot birdie. After both players shoot 71 in the playoff, and Woods defeats Mediate on the first sudden-death hole.
2008

NBC broadcasts longest final in Wimbledon history

July 6, 2008
NBC broadcasts the Wimbledon men’s singles final between Rafael Nadal and Roger Federer. At four hours and 48 minutes, the match is the longest Wimbledon final ever, and is regarded as one of the greatest matches in the history of the sport. Nadal defeats five-time defending champion Roger Federer 6-4, 6-4, 6-7, 6-7, 9-7 in a match delayed twice by weather, which finishes at 9:15 p.m. local time.
2008

NBC Sports and the NFL announce “Sunday Night Football Extra”

July 28, 2008
NBC Sports and the NFL announce “Sunday Night Football Extra” – the first-ever live streaming of complete NFL games to be widely available in U.S., as the full NBC slate will be streamed on NBCSports.com and NFL.com. The product includes alternative camera angles, picture-in-picture technology, in-game highlights, live stats, and live interactivity.
2008

The 2008 Beijing Olympics

August 8-24, 2008
NBC pays $894 million to televise the 2008 Olympic Games from Beijing, China, across seven NBCUniversal networks. Through 17 days, NBCUniversal provides 3,600 hours of coverage, including live-streams of 2,200 hours of 25 sports on NBCOlympics.com. NBCUniversal's Beijing Games presentation reaches 215 million viewers and is seen by more Americans than any event in U.S. television history at the time. Michael Phelps breaks Mark Spitz’s record of seven gold medals in a single Olympics, by going a perfect eight-for-eight in dramatic fashion. Nastia Liukin wins gold and Shawn Johnson wins silver in the women’s gymnastics all-around. Primetime host Bob Costas makes television history by reporting live from Beijing’s Tiananmen Square on the second night of the Olympic Games.
2008

Super Bowl XLIII on NBC becomes second-most watched TV program ever

February 1, 2009
Super Bowl XLIII on NBC, featuring the Pittsburgh Steelers and Arizona Cardinals from Raymond James Stadium in Tampa, Fla., becomes the second-most watched TV show ever with 98.7 million average viewers. In one of the most dramatic endings in Super Bowl history, Ben Roethlisberger throws a touchdown pass to Santonio Holmes with 35 seconds remaining to give the Steelers the 27-23 win.
2009

NBC broadcasts the most-watched Kentucky Derby in 20 years

May 2, 2009
With an average viewership of 16.1 million, the 135th Kentucky Derby is the most-watched Derby in 20 years. Mine That Bird, trained by "Chip" Woolley, Jr. and ridden by jockey Calvin Borel, is in the back of the pack until the final turn, suddenly moving into the lead in the final furlong. At 50-1 odds, Mine That Bird’s win marks the longest odds by a Derby winner since 1913 and the biggest margin of victory in the Derby since 1946.
2009

NBC and the NHL agree to two-year rights agreement extension

July 15, 2009
The NHL and NBC agree to a two-year extension of their television contract that keeps the league on NBC from the 2010 Winter Classic through the end of the 2010-11 season.
2009

Mike Florio and ProFootballTalk.com join NBC Sports

July 2009
NBC Sports Digital forges a partnership with NFL Insider Mike Florio, the creator of ProFootballTalk.com. The alliance propels NBC Sports to new digital traffic records. NBCSports.com later expands its “SportsTalk” strategy to include baseball, basketball, college football, hockey, soccer, motorsports and Olympic sports to provide fans with quick, frequently-updated news and information with a unique perspective. At the time, NBC Sports Digital includes NBCSports.com, ProFootballTalk.com as well as Rotoworld.com, the industry’s leading fantasy sports news and information site. Florio eventually expands his NBC Sports presence by joining NBC’s “Football Night in America,” and by hosting his own programs on NBCSN and NBC Sports Radio.
2009

Comcast announces an agreement to acquire NBCUniversal

December 3, 2009
Comcast announces an agreement with General Electric to acquire NBCUniversal, which includes NBC Sports.
2009
2010s
2010

America’s Olympic Network

Comcast acquires NBCUniversal and NBCSN is born. NBC Sports Group secures rights to the Olympic Games through 2032

NBC broadcasts 2010 NHL Winter Classic

January 1, 2010
NBC broadcasts the 2010 NHL Winter Classic between the Boston Bruins and the Philadelphia Flyers from Fenway Park in Boston, Mass. The Bruins win the game by a score of 2-1 in overtime.
2010

The 2010 Vancouver Olympics

February 12-28, 2010
NBC pays $820 million and presents 835 hours of coverage of the Olympic Games from Vancouver. Canada defeats the U.S. men’s hockey team 3-2 in overtime in the most-viewed hockey game in 30 years, since the U.S. team beat Finland to win gold at the 1980 Olympics in Lake Placid, N.Y. Bode Miller wins his first career gold medal in the men's combined, and Lindsey Vonn wins gold in the women’s downhill, as well as bronze in the women’s super-G.
2010

NBC broadcasts the 2010 U.S. Open

June 17-20, 2010
NBC broadcasts the 110th U.S. Open from Pebble Beach, during which Graeme McDowell wins his only major title.
2010

NBC reaches deal to remain broadcast home of the Kentucky Derby

October 7, 2010
NBC Sports reaches a five-year deal with Churchill Downs, Inc. to broadcast the Kentucky Derby through 2015.
2010

“Sunday Night Football” becomes primetime TV’s No. 1 fall show

January 2, 2011
NBC concludes its 2010 “Sunday Night Football” season averaging 21.8 million viewers with a 13.0/21 HH rating – marking the first time on record that a sports series has been the most-watched show from the start of the primetime TV season to the end of the NFL regular season. 
2011

Comcast completes acquisition of NBCUniversal

January 29, 2011
The Comcast-NBCUniversal transaction is finalized. The broad reach and storied history of NBC Sports unites with Comcast’s 24/7 ability to super-serve fans to create the NBC Sports Group. The new sports media company consists of an array of broadcast television, cable television and digital sports assets, including NBC Sports, NBC Olympics, Golf Channel, VERSUS (now NBCSN), and multiple Comcast SportsNets (NBC Sports Regional Networks).
2011

NBC introduces “Hockey Day in America”

February 20, 2011
NBC introduces “Hockey Day in America” featuring eight NHL teams in regional games and highlighting stories showcasing the sport of hockey across the United States.
2011

NBC Sports Group reassembles the Triple Crown

February 22, 2011
NBC Sports Group reassembles the Triple Crown by extending its contracts to air the Kentucky Derby and the Preakness Stakes, and reacquiring the rights to the Belmont Stakes. This marks the first time all three races will be shown on one network since NBC held them all in 2005.
2011

NBC Sports Group and NHL sign 10-year extension

April 19, 2011
NBC Sports Group and the NHL sign a record 10-year television and media rights agreement, extending their partnership through the 2020-21 season. As the exclusive broadcast and cable home of the NHL, NBC Sports Group presents the Stanley Cup Final, every game of the Stanley Cup Playoffs, and more than 100 regular-season games annually.
2011

NBC acquires rights to Olympic Games in Sochi, Rio, PyeongChang and Tokyo

June 7, 2011
NBCUniversal acquires the exclusive U.S. media rights to four future Olympic Games for $4.38 billion. The agreement includes exclusive media rights to the 2014 Winter Games in Sochi, Russia, and the 2016 Summer Games in Rio de Janeiro, as well as the 2018 Winter Games and the 2020 Summer Games, which were subsequently awarded to PyeongChang, South Korea and Tokyo, respectively.
2011

“Golf Channel on NBC” Broadcasts the 2011 U.S. Open

June 16 - 19, 2011
NBC broadcasts the 111th U.S. Open from Congressional Country Club in Bethesda, Md. NBC Sports Group provides 16 hours of live coverage on NBC and nearly 50 hours of live news coverage on Golf Channel. Rory McIIroy wins his first major title, setting 11 U.S. Open records including, at the time, the lowest total 72-hole score (268) and the lowest total under par (−16). This marks the first year that coverage is rebranded “Golf Channel on NBC.” “Golf Channel on NBC” presents 16 hours of live coverage Thursday-Sunday, making the U.S. Open the only tournament with weekday network-television coverage.
2011

NBC Sports Group acquires rights to Major League Soccer

August 10, 2011
NBC Sports Group and Major League Soccer reach a three-year media rights agreement, with 45 MLS games and four U.S. Men’s National Team contests to be televised live across both NBC and NBC Sports Network each season.
2011

NBC Sports Group extends rights to PGA Tour

September 2011
NBC Sports Group and the PGA Tour reach agreement to extend NBCUniversal’s rights until 2021.
2011

NBC Sports Group extends rights to “Sunday Night Football”

NBCUniversal CEO Steve Burke, NBC Sports Group Chairman Mark Lazarus, and NFL Commissioner Roger Goodell announce nine-year extension of NBC’s Sunday Night Football package, beginning in 2014 and running through the 2022 NFL season. Included in the new agreement: NBC will televise a Thanksgiving night game (beginning in 2012); upgraded playoff coverage (1 Divisional and 1 Wild Card Playoff Game rather than the previous 2 Wild Card Playoff games); 3 Super Bowls; expanded digital rights, including “TV Everywhere” rights and Spanish-language rights.
December 14, 2011
2011

VERSUS is renamed NBC Sports Network

January 2, 2012
VERSUS is officially renamed NBC Sports Network immediately following the 2012 NHL Winter Classic broadcast from Philadelphia, Pa. Two years later, the network rebranded as NBCSN.
2012

NBCSN televises first Major League Soccer game

March 11, 2012
NBC Sports Group presents its first Major League Soccer game when FC Dallas host the New York Red Bulls on the new NBCSN
2012

NBC Sports introduces streaming product “NBC Sports Live Extra”

February 3, 2012
Prior to Super Bowl XLVI, NBC Sports Digital launches “NBC Sports Live Extra,” the consumer-facing brand for its live streaming product. In 2016, NBC Sports Live Extra is renamed as the NBC Sports app.
2012

NBC broadcasts Super Bowl XLVI

February 5, 2012
Super Bowl XLVI on NBC becomes the most-watched program in U.S. television history at the time, averaging 111.3 million viewers. The Giants defeat the Patriots by the score of 21–17. It also marks the first live stream of a Super Bowl, with “NBC Sports Live Extra” setting a streaming record at the time of more than 2.1 million unique users.
2012

NBC Sports Radio Network is born

June 11, 2012
NBC Sports Group announces a partnership to create the NBC Sports Radio Network. It is distributed to radio stations nationwide by Dial Global (now Westwood One) and features hourly sports news updates, daily features and full-length shows.
2012

“Golf Channel on NBC” broadcasts the 2012 U.S. Open

June 14–17, 2012
“Golf Channel on NBC” and Golf Channel broadcast 13 hours of the 112th U.S. Open from the Olympic Club in San Francisco, Calif. Webb Simpson wins his first major title, one stroke ahead of Graeme McDowell and Michael Thompson. “Golf Channel on NBC’s” broadcast marks the most-watched U.S. Open final round in four years; the most-watched third round in a decade; and the most-watched combined Saturday-Sunday coverage in four years.
2012

The 2012 London Olympics

July 27-August 12, 2012
The 2012 London Olympics reach 217.4 million Americans, setting the record as the most-watched event in U.S. television history, surpassing the 2008 Beijing Olympics (215 million). NBC pays $1.18 billion and presents 5,535 hours of coverage. For the first time, NBCOlympics.com live-streams all competition, as well as the Closing Ceremony. Michael Phelps becomes the most decorated Olympian of all time, ending the London Olympics with 22 total medals, a record 18 of them gold. Gabby Douglas becomes the third consecutive American to win individual all-around gold in women’s gymnastics. Jamaican sprint star Usain Bolt defends his three gold medals from Beijing, including the men’s 100m title. In 2017, Bolt is stripped of his Beijing gold medal in the 4x100m relay due to a teammate’s disqualification for doping.
2012

NBC Sports Group acquires Premier League media rights

October 28, 2012
NBC Sports Group acquires the exclusive U.S. media rights to the Premier League in a three-year agreement that begins with the 2013-14 season.
2012

NBC Sports Group introduces NHL “Wednesday Night Rivalry”

January 23, 2013
NBC Sports introduces “Wednesday Night Rivalry,” an exclusive NHL regular-season package on NBCSN that features matchups between teams with storied rivalries. In the inaugural matchup, the New York Rangers defeat the Boston Bruins 4-3 in overtime at Madison Square Garden in New York.
2013

The University of Notre Dame extends football partnership with NBC Sports Group through 2025

April 18, 2013
The University of Notre Dame and NBC Sports Group extend their historic football partnership through the 2025 season, which is their 35th.
2013

“Golf Channel on NBC” Broadcasts the 2013 U.S. Open

June 13-16, 2013
“Golf Channel on NBC” and Golf Channel broadcast the 113th U.S. Open from the East Course of Merion Golf Club in Ardmore, Pa. Justin Rose finishes two strokes ahead of Jason Day and Phil Mickelson to win his first major title, becoming the first player from England to win the U.S. Open since Tony Jacklin in 1970, two strokes ahead of Jason Day and Phil Mickelson. “Golf Channel on NBC’s” weekend tournament coverage is the most-watched East Coast U.S. Open in six years (since 2007 at Oakmont Country Club), while Golf Channel posts the network’s most-watched U.S. Open Week ever for an East Coast event (second most-watched U.S. Open Week of all-time behind 2012’s event).
2013

NBC Sports Group obtains rights to second half of NASCAR seasons from 2015 -2024

July 23, 2013
NBC Sports Group and the National Association for Stock Car Auto Racing (NASCAR) reach an agreement that gives NBCUniversal exclusive media rights for the second half of the season from 2015-2024. NBC Sports’ rights include the final 20 NASCAR Cup Series races, the final 19 NASCAR XFINITY Series events, select NASCAR Regional and Touring Series events, and other live content.
2013

NBC Sports Group kicks off Premier League coverage

August 17, 2013
NBC Sports Group kicks off its exclusive coverage of the Premier League with the most comprehensive coverage available anywhere in the world. All 380 Premier League matches are made available live in the U.S. on the networks of NBCUniversal, on the “Premier League Extra Time” bonus TV package, and streamed live on “NBC Sports Live Extra.”
2013

NBC Sports Group signs partnership with PGA of America through 2030

October 10, 2013
The PGA of America and NBC Sports Group unveil a historic partnership extension through 2030, the most far-reaching agreement in professional sports at the time it is signed. The multi-platform agreement gives NBC Sports Group exclusive broadcast, cable and streaming rights to the Ryder Cup and the Senior PGA Championship through 2030. The Ryder Cup has been televised by NBC since 1991.
2013

The 2014 Sochi Olympics

February 7-23, 2014
NBCUniversal pays $775 million and presents more than 1,539 hours of coverage across six platforms from the Olympic Winter Games in Sochi, Russia, the most expansive coverage ever for a Winter Olympics. The USA-Canada men’s hockey semifinal becomes the highest-rated hockey game in NBCSN history at the time, posting a 2.7 household rating. The event is streamed by 2.12 million unique devices, believed to be the largest “TV Everywhere” authenticated streaming audience in U.S. history at the time.
2014

Comcast NBCUniversal acquires Olympic rights thru 2032

May 7, 2014
Comcast NBCUniversal acquires the exclusive U.S. media rights to six Olympic Games from 2022-2032 for $7.75 billion.
2014

California Chrome runs to attempt first Triple Crown win since 1978

June 12-15, 2014
Kentucky Derby and Preakness Stakes winner California Chrome runs for history, aiming to become the first Triple Crown winner since Affirmed in 1978. NBC Sports Group presents 16 hours of programming surrounding the 146th Belmont Stakes – more than double the number of hours initially scheduled.
2014

“Golf Channel on NBC” signs off on the U.S. Open

June 12-15, 2014
“Golf Channel on NBC” and Golf Channel present 75 combined live hours of television surrounding the 114th U.S. Open from Pinehurst Resort in Pinehurst, N.C., the last in its U.S. Open deal. Martin Kaymer wins his first U.S. Open and second major title, eight strokes ahead of Erik Compton and Rickie Fowler. He is the first to open a major with two rounds of 65 or better, and sets a U.S. Open record for lowest 36-hole score at 130.
2014

20th Anniversary of Golf Channel

January 17, 2015
2015

NBC presents Super Bowl XLIX

February 1, 2015
NBC airs Super Bowl XLIX, capturing the New England Patriots’ comeback from 10 points behind in the fourth quarter to defeat the Seattle Seahawks, 28-24. Seen by a record 114.4 million viewers, it is the most-watched television program in U.S. history and the highest-rated Super Bowl (47.5) at the time since Super Bowl XX (48.3) in 1986 when the Chicago Bears beat the Patriots, 46-10. NBC’s previous presentations of Super Bowl XLIII and Super Bowl XLVI delivered 98.7 million viewers and 111.3 million viewers, respectively.
2015

Bob Costas, Al Michaels & Marv Albert work together for first time

April 11, 2015
Sports broadcasting legends Bob Costas, Al Michaels and Marv Albert work together for the first time ever, highlighting a “Premier Boxing Champions on NBC” telecast from the Barclays Center in Brooklyn, N.Y. The trio is synonymous with the biggest events in sports – at the time combining to work 25 Super Bowls, 25 NBA Finals, 24 Olympics, 19 World Series and numerous championship boxing events on television and radio.
2015

16 million watch American Pharoah win elusive Triple Crown

June 6, 2015
16 million people tune in to NBC as American Pharoah wins the Belmont Stakes to clinch the first Triple Crown since 1978. On October 31, 2015, American Pharoah wins the Breeders’ Cup Classic, becoming the first horse to win not only the Triple Crown, but the “Grand Slam” of horse racing.
2015

NBC Sports Group enters into 12-year agreement with The Royal and Ancient Golf Club of St Andrews

June 8, 2015
NBC Sports Group enters into a 12-year agreement with The Royal and Ancient Golf Club of St Andrews for U.S. television coverage starting in 2017. The partnership includes coverage of The Open, Senior Open, Amateur Championship, Ricoh Women’s British Open and The Walker Cup, and Curtis Cup in years those events are hosted by the R&A and Ladies’ Golf Union. Subsequently, NBC Sports Group secures 2016 media rights for the 145th Open Championship, a year earlier than planned. Airing on NBC and Golf Channel, this deal marks Golf Channel’s first coverage of a men’s major championship.
2015

NBC Sports hits ignition switch on its 10-year chapter as the home of NASCAR’s championship run

July 4-5, 2015
NBC Sports Group presents the first races in its 10-year chapter as the home of NASCAR’s championship run. Coverage includes the Subway Firecracker 250 NASCAR XFINITY Series race on NBCSN and the 57th running of the Coke Zero 400 Powered by Coca-Cola NASCAR Sprint Cup Series on NBC.
2015

NBC Sports Group is awarded six-year extension of Premier League rights

August 10, 2015
NBC Sports Group is awarded a six-year extension to remain the U.S. home for the Premier League, extending the exclusive partnership through the 2021-22 season.
2015

American Pharoah wins the “Grand Slam” of horse racing

October 31, 2015
NBC presents the highest-rated Breeders’ Cup Classic in 20 years, as Triple Crown- winner American Pharoah become the first horse to win the “Grand Slam” of horse racing.
2015

GolfNow surpasses 15 million rounds of golf in one year

December 31, 2015
2015

NBC acquires NFL “Thursday Night Football” rights

February 1, 2016
NBC acquires NFL “Thursday Night Football” and becomes the first network to present two primetime NFL packages in the same season. NBC Sports Group’s “Thursday Night Football” package – a two-year agreement — features five new Thursday night games on NBC.
2016

CSN Bay Area presents highest rated NBA regular-season game in RSN history

April 13, 2016
NBC Sports Regional Sports Network CSN Bay Area presents the Golden State Warriors’ 73rd regular season victory, which set a new NBA record. The game generates a 23.2 HH rating in the San Francisco market, and stands as the highest-rated NBA regular season game in RSN history.
2016

NBC Sports Group acquires SportsEngine

July 18, 2016
NBC Sports Group acquires SportsEngine, an industry-leading sports technology platform in the youth and amateur sports participation market based in Minneapolis, Minn. The technology platform helps sports teams of youth organizations improve the management of their operations and provides valuable services for their athletes, parents, coaches, volunteers and fans.
2016

The 2016 Rio Olympics

August 5-21, 2016
NBC pays $1.22 billion and presents 6,755 hours of coverage for the Games of the XXXI Olympiad from Rio de Janeiro, Brazil. The 2016 Rio Olympics is the most successful media event and most economically successful Olympics in history. NBC’s primetime competition coverage averages 27.5 million viewers across all platforms, while digital coverage set event records with 3.4 billion total streaming minutes, 2.71 billion live streaming minutes and 100 million unique devices. Michael Phelps wins six medals to increase his total medal count to 28. The “Final Five” U.S. women's gymnastics team, led by five-time medalist Simone Biles, captures the gold medal in the team competition. Jamaica’s Usain Bolt clinches his third trio of gold medals in the 100m, 200m and 4x100m relay. In 2017, Bolt was stripped of his Beijing gold medal in the 4x100m relay due to a teammate’s disqualification for doping.
2016

U.S. wins 2016 Ryder Cup

October 2, 2016
For the first time since 2008, the United States wins the Ryder Cup in dominating fashion over Europe, 17-11 at Hazeltine National Golf Club in Chaska, MN. Ryan Moore clinches the winning point for the Americans and Patrick Reed posts a 3-1-1 record in his matches over the three-day event, including a theatrical victory over Europe’s Rory McIlroy on the final day. The United States victory comes following the passing of Arnold Palmer one week prior on September 25. As a tribute to Palmer, the first tee at Hazeltine National Golf Club displays the golf bag Palmer received as captain of the 1975 United States Ryder Cup team. Golf Channel produces 23 consecutive live hours of programming and conducts more than 80 interviews with family, friends, fellow golfers and more to recount Palmer's life and legacy as the world’s most influential golfer.
2016

Cubs win World Series for first time in 108 years

November 2, 2016
The Chicago Cubs win their first World Series in 108 years in a seven-game series against the Cleveland Indians. NBC Sports Regional Network CSN Chicago presents comprehensive coverage, from the season’s first pitch culminating with live coverage of the team’s victory parade through the streets of Chicago. The regular season includes CSN’s highest-rated regular season game on record, across all sports, with an 11.19 Chicago market household rating for the September 15 game vs. Milwaukee.
2016

The Olympic Channel: Home of Team USA is born

November 2, 2016
The International Olympic Committee, the United States Olympic Committee and NBCUniversal announce the creation of a comprehensive Olympic Channel content and distribution partnership in the United States. During the second half of 2017, the partnership will launch a new U.S. television network under the “Olympic Channel: Home of Team USA” brand that will offer fans year-round Olympic-sport programming from around the world, with an emphasis on their favorite American athletes and teams. The Olympic Channel further solidifies NBC Sports Group’s history of championing Olympic sports, including its partnerships with U.S. Figure Skating, USA Gymnastics, United States Ski and Snowboard Association, USA Swimming, USA Track & Field, United States Bobsled and Skeleton Federation, and more.
2016

Bob Costas passes Olympic torch to Mike Tirico

February 9, 2017
Bob Costas, who has served as NBC’s primetime host for a U.S. record 11 Olympics, passes the Olympic torch to Mike Tirico, who will make his debut as NBC’s primetime Olympic host at The Winter Olympics in PyeongChang, South Korea, in 2018
2017