Museum of Sports is Lou Scheinfeld's next South Philly 'labor of love'

Museum of Sports is Lou Scheinfeld's next South Philly 'labor of love'

For the past 51 years, Lou Scheinfeld has had a penchant for embracing new ventures.

He left the Daily News in 1966 to take over "the new sports arena," the building he named The Spectrum. After closing the doors some 40-plus years later, Scheinfeld was named vice president of development at Comcast-Spectacor and he worked exclusively in the development of XFINITY Live!  

Now at the age of 81, Scheinfeld is knee-deep into his latest endeavor: The Museum of Sports, located in the heart of Philadelphia's sports complex.

"I've been doing it for six years. I started pro bono and I'm still doing it pro bono. It's a labor of love," Scheinfeld said.

We walked around the 25,000-square foot Jetro warehouse (currently stocked with nothing but cocoa butter). It is located next door to Lincoln Financial Field across Darien Street where The Museum of Sports will one day open its doors. It's an ideal location considering its proximity to I-95, the sports complex and the museum's ability to piggyback off the nine million fans who attend nearly 400 events every year.

"The key is we wanted to be in the sports complex," said Rick Berger, director of development. "People from Philadelphia have been coming to games their entire lives. There are just so many memories that we have growing up and there's not a home for them. So what the museum will be is a home here at the sports complex to honor, cherish the memories we have as Philadelphia sports fans."

The Museum of Sports will be a three-story, 35,000-square foot entertainment center with the DePace collection of rare and priceless memorabilia serving as the museum's main attraction. South Jersey cardiologist Nicholas DePace has agreed to donate and loan his remarkably impressive collection of artifacts, which includes the famed bell from the 1926 heavyweight championship fight between Jack Dempsey and Gene Tunney that drew more than 120,000 fans to Philadelphia, Wilt Chamberlain's last game-used jersey with the 76ers, and even Jesse Owens' track uniform that he wore during his four-gold-medal-winning performance at the 1936 Olympics in Berlin, Germany.

Scheinfeld realizes the nostalgia of sports typically lures an older demographic with a sense of history. In order to attract fans of all ages, especially a younger crowd, developers are working on a 2,250-square foot, state-of-the-art arcade that specializes in virtual reality.

"The sports arcade is going to be like a Dave & Busters on steroids — high tech virtual reality," Scheinfeld said. "What's it like to row in the Dad Vail Regatta? What's it like to ride your bike up the Manayunk Wall? A lot of experiential, virtual reality stuff where you can actually feel like you're there."

Along with a rooftop, four-hole, mini-golf course, a retail shop and a restaurant, Scheinfeld also envisions the museum as the hub to attract other events.

"This building will be occupied every day with something," Scheinfeld said. "Press conferences, awards. If Mike Schmidt writes a book, we want him to sign it here. If Dr. J (Julius Erving) is selling his memorabilia, we want him to do it here. Every day, there has to be something going on here."

Staying operational and free of debt will be the museum's ultimate challenge. One of the main reasons the Hockey Hall of Fame in Toronto continues to thrive is the contributions of each of the 30 (soon to be 31) NHL clubs, which donate $50,000 each toward operating costs. That's $1.5 million the Museum of Sports won't have the luxury of collecting on an annual basis, so Scheinfeld knows it's imperative to keep expenses down. For a guy who checked his Spectrum mailbox daily to keep the arena from going under, Scheinfeld knows the importance of sticking to budget.

"It has to be a mean-and-lean operation," Scheinfeld said. "We can't open with 100 employees and debt. We want to open with no debt by having all these contributions and grants, and cover all these opening-day costs. From then on, it's sponsorships."      

With The Museum of Sports at a start-up cost of $7.5 million, Scheinfeld and Berger are on track to provide a unique, one-of-a-kind museum that will provide that "wow" factor.

When Scheinfeld was asked what his timeline is for the grand opening, he said jokingly, "Before I pass. I don't know the expiration date on that, but we think 18 months at the most, so that's late 2018 or early 2019."

NBC Sports Philadelphia Internship - Advertising/Sales

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NBC Sports Philadelphia Internship - Advertising/Sales

Position Title: Intern
Department: Advertising/Sales
Company: NBC Sports Philadelphia
# of hours / week: 10 – 20 hours

Deadline: November 20

Basic Function

This position will work closely with the Vice President of Sales in generating revenue through commercial advertisements and sponsorship sales. The intern will gain first-hand sales experience through working with Sales Assistants and AEs on pitches, sales-calls and recapping material.

Duties and Responsibilities

• Assist Account Executive on preparation of Sales Presentations
• Cultivate new account leads for local sales
• Track sponsorships in specified programs
• Assist as point of contact with sponsors on game night set up and pre-game hospitality elements.
• Assist with collection of all proof of performance materials.
• Perform Competitive Network Analysis
• Update Customer database
• Other various projects as assigned

Requirements

1. Good oral and written communication skills.
2. Knowledge of sports.
3. Ability to work non-traditional hours, weekends & holidays
4. Ability to work in a fast-paced, high-pressure environment
5. Must be 19 years of age or older
6. Must be a student in pursuit of an Associate, Bachelor, Master or Juris Doctor degree
7. Must have unrestricted authorization to work in the US
8. Must have sophomore standing or above
9. Must have a 3.0 GPA

Interested students should apply here and specify they're interested in the ad/sales internship.

About NBC internships

NBC Sports Philadelphia announces multiplatform coverage of the Philadelphia 76ers

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NBC Sports Philadelphia

NBC Sports Philadelphia announces multiplatform coverage of the Philadelphia 76ers


PHILADELPHIA -- NBC Sports Philadelphia delivers unprecedented coverage of the Philadelphia 76ers, providing fans with the news and analysis they want, through live game broadcasts and exclusive content on multiple platforms.

From the award-winning broadcast team of Marc Zumoff, Alaa Abdelnaby and Molly Sullivan, to the expert analysis provided by NBA veterans Marc Jackson and Jim Lynam, to the insight provided by team Insider Jessica Camerato, no other media outlet provides the level of access to the Philadelphia 76ers that NBC Sports Philadelphia does.

Play-by-play broadcaster Marc Zumoff, color commentator Alaa Abdelnaby, and sideline reporter Molly Sullivan team up for 74 regular season games on NBC Sports Philadelphia and NBC Sports Philadelphia+ during the 2017-18 season. Fans can also stream the games on nbcsportsphiladelphia.com or with the NBC Sports app.

A special “Sixers Pregame Live” will air on Wednesday, October 18 at 6:30 p.m., prior to the Sixers season opener against the Washington Wizards. Marshall Harris hosts alongside Marc Jackson and Jim Lynam. “Sixers Postgame Live” airs immediately afterwards on NBC Sports Philadelphia.

NBC Sports Philadelphia’s first telecast is on Friday, October 20 when the Sixers take on the Boston Celtics at 7 p.m. from the Wells Fargo Center. Prior to the game, Michael Barkann will host an hour-long “Sixers Pregame Live” with Marc Jackson and Jim Lynam providing analysis. “Sixers Postgame Live” airs immediately after the game.

Fans can connect with NBC Sports Philadelphia’s Sixers coverage on Facebook, Instagram and Snapchat at @NBCSportsPhilly, or by following on Twitter:
@NBCSSixers
@JCameratoNBCS
@MBarkannNBCS
@MHarrisNBCS
@AmyFadoolNBCS

In addition to its live stream of every NBC Sports Philadelphia Sixers game telecast, NBCSportsPhiladelphia.com also provides fans with even more exclusive Sixers content from Insider Jessica Camerato, video highlights from every game, exclusive interviews and podcasts including “Holding Court,” with Marshall Harris and Amy Fadool, and Marc Zumoff’s “Zoo’s Views.” Both podcasts can be found on NBCSportsPhiladelphia.com, Apple podcasts and Google play.