Museum of Sports is Lou Scheinfeld's next South Philly 'labor of love'

Museum of Sports is Lou Scheinfeld's next South Philly 'labor of love'

For the past 51 years, Lou Scheinfeld has had a penchant for embracing new ventures.

He left the Daily News in 1966 to take over "the new sports arena," the building he named The Spectrum. After closing the doors some 40-plus years later, Scheinfeld was named vice president of development at Comcast-Spectacor and he worked exclusively in the development of XFINITY Live!  

Now at the age of 81, Scheinfeld is knee-deep into his latest endeavor: The Museum of Sports, located in the heart of Philadelphia's sports complex.

"I've been doing it for six years. I started pro bono and I'm still doing it pro bono. It's a labor of love," Scheinfeld said.

We walked around the 25,000-square foot Jetro warehouse (currently stocked with nothing but cocoa butter). It is located next door to Lincoln Financial Field across Darien Street where The Museum of Sports will one day open its doors. It's an ideal location considering its proximity to I-95, the sports complex and the museum's ability to piggyback off the nine million fans who attend nearly 400 events every year.

"The key is we wanted to be in the sports complex," said Rick Berger, director of development. "People from Philadelphia have been coming to games their entire lives. There are just so many memories that we have growing up and there's not a home for them. So what the museum will be is a home here at the sports complex to honor, cherish the memories we have as Philadelphia sports fans."

The Museum of Sports will be a three-story, 35,000-square foot entertainment center with the DePace collection of rare and priceless memorabilia serving as the museum's main attraction. South Jersey cardiologist Nicholas DePace has agreed to donate and loan his remarkably impressive collection of artifacts, which includes the famed bell from the 1926 heavyweight championship fight between Jack Dempsey and Gene Tunney that drew more than 120,000 fans to Philadelphia, Wilt Chamberlain's last game-used jersey with the 76ers, and even Jesse Owens' track uniform that he wore during his four-gold-medal-winning performance at the 1936 Olympics in Berlin, Germany.

Scheinfeld realizes the nostalgia of sports typically lures an older demographic with a sense of history. In order to attract fans of all ages, especially a younger crowd, developers are working on a 2,250-square foot, state-of-the-art arcade that specializes in virtual reality.

"The sports arcade is going to be like a Dave & Busters on steroids — high tech virtual reality," Scheinfeld said. "What's it like to row in the Dad Vail Regatta? What's it like to ride your bike up the Manayunk Wall? A lot of experiential, virtual reality stuff where you can actually feel like you're there."

Along with a rooftop, four-hole, mini-golf course, a retail shop and a restaurant, Scheinfeld also envisions the museum as the hub to attract other events.

"This building will be occupied every day with something," Scheinfeld said. "Press conferences, awards. If Mike Schmidt writes a book, we want him to sign it here. If Dr. J (Julius Erving) is selling his memorabilia, we want him to do it here. Every day, there has to be something going on here."

Staying operational and free of debt will be the museum's ultimate challenge. One of the main reasons the Hockey Hall of Fame in Toronto continues to thrive is the contributions of each of the 30 (soon to be 31) NHL clubs, which donate $50,000 each toward operating costs. That's $1.5 million the Museum of Sports won't have the luxury of collecting on an annual basis, so Scheinfeld knows it's imperative to keep expenses down. For a guy who checked his Spectrum mailbox daily to keep the arena from going under, Scheinfeld knows the importance of sticking to budget.

"It has to be a mean-and-lean operation," Scheinfeld said. "We can't open with 100 employees and debt. We want to open with no debt by having all these contributions and grants, and cover all these opening-day costs. From then on, it's sponsorships."      

With The Museum of Sports at a start-up cost of $7.5 million, Scheinfeld and Berger are on track to provide a unique, one-of-a-kind museum that will provide that "wow" factor.

When Scheinfeld was asked what his timeline is for the grand opening, he said jokingly, "Before I pass. I don't know the expiration date on that, but we think 18 months at the most, so that's late 2018 or early 2019."

NBC Sports Philadelphia Internship - Advertising/Sales

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NBC Sports Philadelphia Internship - Advertising/Sales

Position Title: Intern
Department: Advertising/Sales
Company: NBC Sports Philadelphia
# of hours / week: 10 – 20 hours

Deadline: November 20

Basic Function

This position will work closely with the Vice President of Sales in generating revenue through commercial advertisements and sponsorship sales. The intern will gain first-hand sales experience through working with Sales Assistants and AEs on pitches, sales-calls and recapping material.

Duties and Responsibilities

• Assist Account Executive on preparation of Sales Presentations
• Cultivate new account leads for local sales
• Track sponsorships in specified programs
• Assist as point of contact with sponsors on game night set up and pre-game hospitality elements.
• Assist with collection of all proof of performance materials.
• Perform Competitive Network Analysis
• Update Customer database
• Other various projects as assigned

Requirements

1. Good oral and written communication skills.
2. Knowledge of sports.
3. Ability to work non-traditional hours, weekends & holidays
4. Ability to work in a fast-paced, high-pressure environment
5. Must be 19 years of age or older
6. Must be a student in pursuit of an Associate, Bachelor, Master or Juris Doctor degree
7. Must have unrestricted authorization to work in the US
8. Must have sophomore standing or above
9. Must have a 3.0 GPA

Interested students should apply here and specify they're interested in the ad/sales internship.

About NBC internships

NBC Sports Philadelphia Announces Eagles Playoff Coverage

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NBC Sports Philadelphia Announces Eagles Playoff Coverage

 

NBC SPORTS PHILADELPHIA ANNOUNCES MULTIPLATFORM EAGLES PLAYOFF COVERAGE

MISSION MINNEAPOLIS SPECIALS AIR MONDAY AND FRIDAY

SPECIAL PLAYOFF EDITIONS OF QUICK SLANTS, EAGLE EYE, PODCASTS AND FACEBOOK LIVE CHATS

AUTHENTIC FAN FRIDAY: PLAYOFF PARTY  
AND LIVE SHOW AT XFINITY LIVE! ON JANUARY 12

PHILADELPHIA- (January 1, 2018) – The Road to Minneapolis goes through Philadelphia and there is no place better to provide Eagles fans non-stop coverage than NBC Sports Philadelphia.  With extensive multiplatform coverage of the team’s road to Super Bowl VII, complete with daily coverage including press conferences, insider access, expert analysis, weekly specials, and Authentic Fan Playoff Parties – no team has the Eagles covered quite like NBC Sports Philadelphia.

Beginning on Monday, January 1 and throughout the Eagles playoff run, NBC Sports Philadelphia will provide the Eagles fans with multiplatform coverage on-air, online, on social media, plus shows from Xfinity Live! 

“Mission Minneapolis”
Each Monday and Friday throughout the playoffs, NBC Sports Philadelphia will air “Mission Minneapolis” programming, as the Eagles hope to return to the Super Bowl for the first time since 2005.  Amy Fadool and Michael Barkann will host the specials, alongside Derrick Gunn and Barrett Brooks. Rob Ellis and John Clark will also provide input.

“Mission Minneapolis” Schedule:
January 1             6 p.m.   
January 5             10 p.m.
January 8             6 p.m.
January 12           6 p.m. (Live from Xfinity Live!)
January 15           6 p.m.

Authentic Fan Friday Playoff Party  at Xfinity Live! January 12
Join NBC Sports Philadelphia at Xfinity Live on Friday, January 12 at 6 p.m. for an Authentic Fan Friday: Playoff Party featuring a live broadcast of “Mission Minneapolis” with Michael Barkann, Derrick Gunn and Barrett Brooks. In addition to the live show, there will be giveaways including two pairs of tickets to that weekend’s Eagles Playoff game and a signed Carson Wentz Jersey courtesy of Xfinity.   The event begins at 5 p.m. with free parking and $5 food specials. Fans are encouraged to arrive early, and wear their favorite Eagles gear.  The first 500 people receive a free beer courtesy of Miller Lite. 

Multiplatform Playoff Coverage
NBC Sports Philadelphia will air special playoff editions of Quick Slants, complete with accompanying podcasts. Additional coverage is provided on NBCSPortsPhiladelphia.com, with exclusive content including insider access, video blogs and “Eagle Eye” airing daily.

“Eagles Pregame Live” with Michael Barkann, Ray Didinger, Barrett Brooks and Seth Joyner, returns to Xfinity Live! for all Eagles home playoff games, airing one hour prior to kickoff.  In between each quarter, Eagles fans can log onto NBCSportsPhiladelphia.com for “In-Game Live,” as the team breaks down the action and what they can expect coming up. “Eagles Postgame Live” airs immediately after the clock hits zero. “End Game” with Amy Fadool, Barrett Brooks and Seth Joyner follow with a lighter look at the game. 

NBC Sports Philadelphia will host special playoff editions of Facebook Live with Derrick Gunn, Reuben Frank, Barrett Brooks and Ray Didinger.  Fans should like NBC Sports Philadelphia's Facebook page to make sure they never miss one.  

Must follows for total Eagles coverage during the season and throughout the playoffs.
NBC Sports Philadelphia                
Michael Barkann                              
Rob Ellis
Derrick Gunn
John Clark
Amy Fadool
Danny Pommells              
Reuben Frank
Barrett Brooks
Dave Zangaro

About NBC Sports Philadelphia: 
NBC Sports Philadelphia and NBC Sports Philadelphia+, part of NBC Sports Group, provide award-winning sports news, analysis, live game coverage and original programming to nearly three million viewers in the Philadelphia area, Southern New Jersey and Delaware. Together the networks present more than 500 live game broadcasts annually, featuring the NHL’s Philadelphia Flyers, NBA’s Philadelphia 76ers, MLB’s Philadelphia Phillies, MLS’s Philadelphia Union, NCAA and high school events, plus extensive coverage of the Philadelphia Eagles. NBC Sports Philadelphia broadcasts pre/post-game coverage and the most comprehensive local and regional sports news available. The networks’ news and original programming teams have been distinguished with numerous Emmys and Edward R. Murrow Awards, and handle sports coverage for Philadelphia's NBC10 affiliate WCAU-TV.  NBCSportsPhiladelphia.com, also provides Philly sports fans with the most comprehensive and dedicated 24/7 online local sports destination that includes live streaming of Sixers basketball, Flyers hockey and Phillies baseball. The site is the go to source for up-to-the-minute sports news, game previews/recaps, highlights, numerous multimedia video clips, blogs and top-notch coverage from “Insiders” for the city’s favorite pro teams. NBC Sports Philadelphia can be found on multiple social media platforms such as Facebook, Twitter, Instagram, Snapchat (@NBCSportsPhilly).

NBC Sports Regional Networks is NBC Sports Group’s portfolio of nine regional networks that delivers more than 2,200 live sporting events and original content to more than 35 million homes. Aligned within Eastern and Western Divisions, the NBC Sports Regional Networks are: NBC Sports Boston, NBC Sports Philadelphia, NBC Sports Philadelphia +, NBC Sports Washington, NBC Sports Washington + and SNY; and NBC Sports Bay Area, NBC Sports California, NBC Sports Chicago and NBC Sports Northwest. For more information on NBC Sports Group properties, including press releases, photos, talent and executive bios, headshots and logos, please visit www.NBCSportsGroupPressBox.com