Documentary

A Q & A with Siera Santos

What experience had the biggest impact on your life and career in sports and why? 
I’m often asked why I chose to be in sports broadcasting and the answer is not exactly brief. Most people aren’t familiar with my backstory. While I prefer to tell it face-to-face, here it is in a nutshell: Throughout high school, I had a lot of “problems” (that’s the gentle way of putting it). I didn’t graduate and instead got my GED while I was in a treatment center in Utah. That summer when I returned home to Arizona, I needed a healthy distraction and, although I had always been a casual Arizona Diamondbacks and Phoenix Suns fan, I started watching games every day and reading the sports section with my dad over our morning cup of coffee.

When the NBA season started, I begged my dad for season tickets. This was the Nash/Stoudemire/Marion era and tickets were incredibly expensive. While we didn’t get season tickets that year, we went to several regular season and playoff games. Next season rolled around and, once again, I pleaded with my dad to get us season tickets. He finally broke down and bought a half-season package. We went to nearly every other game. I knew at that point that I wanted to go to games for the rest of my life. I enrolled in community college for the spring with my heart set on getting a degree in broadcast journalism. Not only did Suns games change the course of my future, but they also repaired my relationship with my dad. 

Who’s had the biggest impact and why?  
It’s difficult to single out one person. Obviously my parents' unwavering support got me where I am today. If I had to name someone who is currently a mentor-figure in my life, it would definitely be Jesse Sanchez from MLB Network. He always checks in to make sure I’m OK (in both my career and personal life), and he’s given me invaluable feedback and advice. There aren’t many Latinos working in sports media at national level and he encourages me to embrace who I am. 

What are some of the funniest moments you’ve experienced as a woman in sports?
When I tell people I’m a sports broadcaster, the immediate follow-up question tends to be: “Oh, so you like sports?” It’s tough to not respond with something sarcastic so I usually say, “Nope! I hate them!” I just don’t think it’s a question that you would ask a man in sports broadcasting. 

What was the most negative moment you’ve experienced ... the one that got you fired up or perhaps made you think about quitting?
Overall, most of my interactions are very positive and the majority of athletes are professionals. But I did have an issue with one player who was unbelievably disrespectful. He had been inappropriate on two previous occasions and I dreaded having to crowd around his locker to do interviews with him after games. I stopped asking him questions and after one of the scrums, he said: “If you’re not going to ask any questions, move your ass to the back.” My cameraman was still rolling and the mic was still hot. It was caught on video. Eventually, the issue was resolved with the support of my superiors. However, the entire ordeal was embarrassing and made my job more difficult. 
 
Have you had any teachable moments, i.e. someone made an ignorant comment, but had no idea you were offended – until you said something?
Double-checking the pronunciation of names that I’m not familiar with has been a priority. If you slip-up on a name, viewers will crucify you. Most male broadcasters will be forgiven for a mispronunciation, but it’s not necessarily the same for women. 

Any awkward moments?  
Whenever an athlete crosses the line and tries to be flirtatious or ask for a date. It doesn’t happen as often as you’d think, but it’s still uncomfortable. 

What are you most proud of?
I’m often asked “Well, what’s next?” The truth is I’m very happy with where I am. My end goal was to be a team reporter for a regional sports network and that’s exactly what I’m doing. I live in an amazing city and I love what I do. After I dropped out of high school, I never thought I would make it this far, much less graduate college. I’m incredibly grateful to be here and I’m proud of where I am.

A lot of girls look up to you and aspire to be on TV covering sports. What is the most important message you want to send to them?
Be someone that people enjoy working with and being around. Always be open to feedback. Don’t be afraid to ask questions if you’re not 100 percent sure. Oh, and don’t post anything on social media that you wouldn’t want your grandma to see.