Just imagine if a Philly host said that about Tom Brady's daughter

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This week I'll be slanting my Rants toward the big game in Minneapolis. We begin today with a sports talk-show host/writer/idiot out of Boston. 

Being critical of a professional team, coach, franchise or individual player is fair game. They are adults who are paid to play the game. Criticism is part of what they sign up for. 

But there are lines. And to most people with a brain, those lines are pretty clear. You don't have to squint really hard to know that children are off limits. Here's Exhibit A of someone who has no comprehension of poor taste.

His name is Alex Reimer, he is a part-time host and contributor to WEEI sports radio in Boston. At least he was. Reimer is now on indefinite suspension. Why? Thursday, when discussing Tom Brady's new documentary Tom vs Time, Reimer referred to Brady's five-year-old daughter as "an annoying little pissant" on the air. 

Brady is a weekly guest on WEEI's The Kirk and Callahan Show during the football season. On Monday, he cut his interview short with them and had this to say regarding Reimer's remark: 

"I've tried to come on this show for many years and showed you guys a lot of respect. I've always tried to come on and do a good job for you guys. It's very disappointing when you hear [the comments about my daughter], certainly. My daughter, or any child, certainly doesn't deserve that. ... I'll obviously evaluate whether I want to come on this show again, so I really don't have much to say this morning."

No one would blame Brady for never appearing on the station again. We're in a day and age when sizzle oftentimes sells more than substance and too many media personalities are just looking to be outrageous for the sake of ratings or clicks or to make a name for themselves. I have no idea what Reimer's motives were. Nor do I care. This is certainly the kind of story that national media types would take and run with if it came from a Philadelphia sports radio station.

If you remember back in November, just days after Roy Halladay tragically died piloting his own plane, another Boston radio host, Mike Felger of 98.5 The Sports Hub callously said "Wheee! Oh look, I just landed on the water, everybody! I'm going to tweet it!' Splat. You're dead. With two kids. Moron. ... If I die helicopter skiing, you have the right to do the exact same thing I'm doing to Roy Halladay. He got what he deserved." 

Truly sickening sentiments.

Again this is not difficult, it's common sense. Think before you speak.

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