76ers

NBA 2K18 release moves Sixers, NBA toward inaugural NBA 2K League season

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AP Images

NBA 2K18 release moves Sixers, NBA toward inaugural NBA 2K League season

For sports gamers across the country, Friday marked the anticipated opening whistle for NBA 2K18, the latest version of the most popular sports title in North America. But for the Sixers and NBA, it means another milestone in the progression toward the inaugural season of NBA 2K League.

“It’s huge,” said NBA 2K League managing director Brendan Donohue. “Everyone connected to this thing is wildly excited about the game coming out. It definitely throws some gas on the fire in terms of our excitement level, the teams and their respective markets. This will be another crescendo point on our calendar in the next six months.”

And there’s reason to be excited. NBA 2K League is a budding esports competition based on NBA 2K18 and future NBA 2K releases. Expected to begin in May 2018, the Sixers and 16 others NBA franchises will build a roster of professional gamers to battle it out on the NBA 2K18 court in fully staffed 5-on-5 games. 

“Since the league was announced in February, we’ve seen a growing excitement around the game and it keeps getting higher and higher,” Donohue said. “For us, we’re excited the game is well received and that the community is excited about it.”

While the idea of a competitive league based around a video game may seem foreign to many, joining the NBA 2K League wasn’t a shortsighted investment for the Sixers, who are extremely active in the esports space.

“The potential is endless,” said Sixers Chief Sales and Marketing Officer Chris Heck.

Newzoo, a market research firm dedicated to digital gaming, predicts general esports revenues will more than double to upwards of $1.5 billion by 2020. Jumping on that wave of momentum in September 2016, the Sixers purchased Team Dignitas as their first foray into esports.

“We had a very fast and hard dose of reality when we were investigating the purchase of Team Dignitas, our esports franchise,” Heck said. “What we found out was maybe half the world is watching traditional stick and ball sports, and we feel really good about that. But there’s the other half of the world and they are into esports. It was a no-brainer for us to jump into this space and we’re seeing the results with compelling numbers from our sponsors both locally and internationally.” 

According to Forbes, each NBA 2K League organization paid $750,000 to buy-in for a three-year commitment, with more NBA teams lined up to join in for the second season.

“It’s not for the faint of heart but we’re not in this business to just get through the day,” Heck said. “We want to do something that changes the future landscape. It’s a big commitment because we believe in it and we believe in esports in general, we obviously believe in the NBA and we think that being one of the original franchises is a gift.”

Being an original franchise in an original league also means building a team from scratch. Before organizations like the Sixers enter the competition, they need to identify, analyze and draft players. The first league draft will take place in March with tryouts held in February. 

There could even be a NBA-style lottery to determine pick seeding.

“We want all 17 teams to be successful and have a chance at being successful, so yes, you will see a draft from us,” Donohue said. “All of the teams will be able to draft their players, and we’ll create a system where they can identify those players.” 

Unlike many other esports clubs, once drafted, the 2K pros, who will be salaried, will move to their host city, live in a team-supplied gaming house and practice together. With the Sixers' infrastructure and connection to Dignitas, Donohue believes the Philadelphia team has an opportunity to stand out.

“The Sixers are already using their practice facility for crossover opportunities with Dignitas, so that’s really where it's amazing to see potential,” he said. “The player experience, whether that's access to education around nutrition, sleep, psychology and doctors. They have state of the art medical operations and facilities, it will be a pretty cool advantage.”

Heck noted that the Sixers will rely heavily on their already established esports connections. 

“We’re following their lead more on the esports side than on the basketball side,” Heck said of Dignitas. “We have a view of the world that is maybe different than everybody else.

“We’re as well suited for this opportunity as any franchise in the world.“

Taking a page from both the NBA schedule and popular esports tournaments, NBA 2K League could feature a regular season and side tournaments, similar to NCAA basketball conference tournaments and NCAA Men’s Division I basketball tournament, or March Madness. Details are still being worked out.

“We love how esports generates tournaments that create incredible drama and create incredible stories,” Donohue said. “It brings the players to life.”

Teams will be flown to the central location, which has yet to be determined, where all games will take place on either console, Sony PlayStation or Microsoft Xbox, or PC. This will likely be a small venue to host fans and provide infrastructure for a successful broadcast, which is also to be determined.

“They are working on that right now, we are weighing in with our own thoughts about what’s best for the league,” Heck said. “We have full faith that the NBA will make the right decision on how the fans and viewers receive the content.” 

With details constantly emerging, the league is hurdling toward relevancy and its 2018 launch. Esports, with all its potential, is the next evolution in big-money sports, and the NBA has claimed its spot.

“We believe that the NBA and league office has more of a global look and view in the world of sports and beyond than anyone else,” Heck said. “They see this as a new frontier.”

76ers Gaming Club announce team name, logo for NBA 2K League

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NBA 2K League

76ers Gaming Club announce team name, logo for NBA 2K League

The 76ers Gaming Club is Philadelphia’s latest professional esports brand. 

Set to compete in the inaugural season of the NBA 2K League, the fresh new esports brand —  which was officially released on Thursday by Harris Blitzer Sports & Entertainment — maintains the Sixers' classic style, which includes seven stars circling around a bell made up of the numbers seven and six. 

“We are excited to unveil 76ers GC’s new brand identity as we welcome another dynamic sports property to the Harris Blitzer Sports & Entertainment family,” said Chris Heck, Philadelphia 76ers President of Business Operations. “Working alongside the NBA 2K League, we developed a brand identity that pays homage to the revolutionary origins of this city, speaks to the new Philadelphia fan and exemplifies the edge of the esports audience.”

Aggressive in its pursuit of esports investment opportunities, HBSE, already owners of Team Dignitas, a highly respected competitive esports club, bought into NBA 2K League with 16 other NBA franchises back in May. 

76ers GC joins Kings Guard Gaming (Sacramento Kings), Pistons GT (Detroit Pistons), Pacers Gaming (Indiana Pacers), Mavs Gaming (Dallas Mavericks), Cavs Legion GC (Cleveland Cavaliers), Wizards District Gaming (Washington Wizards), Magic Gaming (Orlando Magic), Jazz Gaming (Utah Jazz), Blazer5 Gaming (Portland Trailblazers) and Celtics Gaming (Boston Celtics). Also included will be the Toronto Raptors, Memphis Grizzlies, Golden State Warriors, Miami Heat, Milwaukee Bucks and New York Knicks.

While 76ers GC was born to participate in NBA 2K League, it should be noted that the name “76ers Gaming Club” is void of any mention or image of basketball or NBA 2K. This leaves open the possibility of 76ers GC adding more competitive games and gamers under its brand in the future.

NBA 2K League is a professional esports league co-founded by the NBA and Take-Two Interactive Software, Inc., the creator of North America’s most popular sports title, NBA 2K. Players will receive a competitive salary and benefits. The league will begin its inaugural season, featuring five-on-five competition in May, following official player tryouts and a live player draft set for March. 

Best of NBA: Thunder carry George to win in Indiana return

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USA Today Images

Best of NBA: Thunder carry George to win in Indiana return

INDIANAPOLIS -- Paul George made a winning return to Indiana, hitting the clinching free throws with 10.7 seconds left in the Oklahoma City Thunder's 100-95 victory over the Pacers on Wednesday night.

Steven Adams had 23 points and 13 rebounds and Russell Westbrook finished with 10 points, 17 rebounds and 12 assists in his ninth triple-double this season. The Thunder have won two straight on the road.

Victor Oladipo led the Pacers with 19 points and Bojan Bogdanovic scored 15. Indiana had a chance to tie the score after getting the ball back with 15.2 seconds left but committed a turnover and then fouled George.

The Pacers' winning streak ended at four.

But the highly anticipated matchup between George and Oladipo, the key components in last summer's blockbuster trade, didn't go as expected.

George was booed loudly during introductions and every time he touched the ball. Fans only cheered for George when he was called for a foul or made a mistake and it seemed to take a toll on the four-time All-Star. He finished 12 points on 3-of-14 shooting, had two rebounds and four turnovers.

Oladipo, the reigning Eastern Conference player of the week, didn't have a typical night either. He was 9 of 26 with five rebounds and six assists (see full recap).

Wizards top Grizzlies in Wall’s return
WASHINGTON -- Bradley Beal scored 18 points and John Wall had 13 in his return from a sore knee to help the Washington Wizards hold off the Memphis Grizzlies 93-87 on Wednesday night.

Beal scored 11 points in the fourth quarter, hitting three 3-pointers. Otto Porter Jr. added 14 points, and Marcin Gortat had 12.

Wall missed nine games, with Washington going 4-5 in his absence.

After the Grizzlies took their first lead of the night, 67-65, on James Ennis III's 3-pointer with 8:53 left to play, Washington responded with a 13-0 run and Memphis got no closer than 83-80 the rest of the way.

Andrew Harrison led Memphis with 20 points, JaMychal Green had 15 points and15 rebounds, and Marc Gasol had 15 points and 10 rebounds. The Grizzlies have lost five straight and 16 out of 17 (see full recap).

Lillard leads way as Blazers rally past Heat
MIAMI -- Damian Lillard scored seven of his 18 points in the final 3:16, and the Portland Trail Blazers overcame a 16-point second-half deficit to break their five-game losing streak, beating the Miami Heat 102-95 on Wednesday night.

Lillard, who came into the game averaging 26.6 points, had only one field goal in the first 31 minutes. But he converted a three-point play put the Trail Blazers ahead to stay, 98-95, and sank two free throws on their next possession for a five-point lead.

CJ McCollum scored 28 points for the Trail Blazers (14-13). They climbed back above .500 and improved to 7-5 on the road. The Heat (13-14) fell below .500 and dropped to 5-7 at home.

Miami reserve Wayne Ellington sank seven 3-pointers and scored a season-high 24 points. Dion Waiters added 17 points for the Heat, who were hurt by three missed free throws down the stretch.

Both teams were short-handed. Heat forward Justise Winslow left the game in the first half with a left knee strain and did not return, and guard Tyler Johnson sat out because of a migraine.

Miami was also without center Hassan Whiteside for a seventh consecutive games because of a bone bruise in his left knee (see full recap).