Comcast Spectacor is bringing an Overwatch League team to Philadelphia.
Making the move into the esports space from its sports management roots, Flyers owner, Comcast Spectacor, has bought into Blizzard Entertainment’s upcoming Overwatch League.
“Comcast Spectacor is thrilled to play a central role in the Overwatch League’s inaugural season and energize the growing esports community in Philadelphia and beyond,” Dave Scott, president and CEO of Comcast Spectacor, said.
Joining the budding esports league for a reported $20 million, the team will represent Philadelphia when the inaugural campaign begins a full season on Jan. 10, 2018. Comcast Spectacor and Philadelphia joins Team Envy and their investor, Hersh Interactive Group in Dallas and OpTic Gaming in Houston as the final three teams to join the 12 team league.
The investment is Comcast Spectacor’s first dive into esports, joining Robert Kraft (Boston), Jeff Wilpon (New York), Kroenke Sports & Entertainment Group (Los Angeles), Neil Leibman (Houston), Andy Miller (San Francisco) and more, as Overwatch League owners. Other locations featured in the league will include London, England, Seoul, South Korea and Shanghai, China.
“An esports franchise is a great addition to our portfolio of sports and entertainment assets," Scott said. "We believe that Overwatch League is uniquely positioned to succeed.”
The investment into esports rivals the Sixers’ ownership group, which acquired esports teams, Team Dignitas and Team Apex, in 2016. Nearly identical to the Overwatch League setup, the Sixers bought into the NBA-run NBA 2K League, which is set to begin in its inaugural season in spring of 2018.
Similar to any of the five major U.S. sports leagues, Overwatch League will be powered by owners that will recruit, build and fund a roster of players to compete in a scheduled season. And like any expansion franchise, Comcast Spectacor will create a new team, including roster and brand.
What makes Overwatch League different from most esports competitions is its geo-based foundation. Most esports leagues and tournaments feature club teams, like Sixers-owned Team Dignitas, which are labeled more by country than city or state. With Overwatch League, Philadelphia will be represented by the Comcast Spectacor franchise and will face off against other cities.
But while Philadelphia will act as home to the team, the inaugural season will take place solely in Los Angeles at the newly minted Blizzard Arena Los Angeles, the converted Burbank Studios that formerly played host to the Tonight Show. Eventually, the players are expected to live and practice in their host city.
Overwatch is a popular multi-platform Blizzard Entertainment first-person shooter that surpassed the 30 million player milestone earlier this year. Matches pit six human players against six human players with an objective to attack and defend.