Philadelphia Union's Jersey Sponsors... Bimbo Bakeries

Philadelphia Union's Jersey Sponsors... Bimbo Bakeries

2010 was the year of the Zolo for the Philadelphia Union, but 2011 could be the year of the Bimbo. After a pure inaugural season, the the Inquirer reports that the Union will today announce a four-year, $12 million sponsorship with Bimbo Bakeries that may see the letters B-I-M-B-O on the front of each player's jersey. To quickly clear up a common mispronunciation, the Mexico-based company's name is pronounced beembo. So now that we've cleared that up, surely no one will make reference to the team as the Bimbos in the pronunciation we're all accustomed to. I don't think I've heard anyone make reference to another person as a bimbo in the past decade, but we could have a resurgence on our hands.

So much for my completely far-fetched dream of having Victory Brewing Company sponsor the team... 

Union fans who saw the team play Chivas de Guadalajara last season will remember the look of the Bimbo logo on a soccer jersey, although that was on a kit that shared Bimbo's red, white, and blue color scheme. No word yet on whether it will be modified to fit the Union gear, but I guess that could be the one thing we find out at today's sponsorship unveiling with the main news already having been broken. 

The Inquirer reports that the Horsham-based US arm of the company operates 34 bakeries, including Entenmann's and Stroehmann. Bimbo has been trying to spread the word about the proper pronunciation in a variety of ways, including placing billboards:

Hopefully the partnership is beneficial to both sides, though it's hard not to feel the Union will take a major branding hit. This is why they're being paid, and it's nothing new. Prominent sponsorship on soccer kits is a common and accepted part of the game worldwide, and while it's hard to imagine wanting to buy a Union jersey as much this year as last, it's hard not to be happy that our side just pulled in $12 million, even if it comes with a look many people won't find to be ideal. As is the case with nearly every club, the classic team name, crest, colors, and kit design will take a back seat to the branding of the sponsor, replaced by the word 'BIMBO' in whatever pronunciation and connotation is natural to the viewer. Union fans are for the most part a team-first lot, so I could see them putting in the effort to pronounce it correctly for the team and sponsor's sake, but also their own. 

The casual observer? We'll have to see. 

Photo by Flickr user jeffs4653.

NBC Sports Philadelphia Internship - Advertising/Sales

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NBC Sports Philadelphia Internship - Advertising/Sales

Position Title: Intern
Department: Advertising/Sales
Company: NBC Sports Philadelphia
# of hours / week: 10 – 20 hours

Deadline: November 20

Basic Function

This position will work closely with the Vice President of Sales in generating revenue through commercial advertisements and sponsorship sales. The intern will gain first-hand sales experience through working with Sales Assistants and AEs on pitches, sales-calls and recapping material.

Duties and Responsibilities

• Assist Account Executive on preparation of Sales Presentations
• Cultivate new account leads for local sales
• Track sponsorships in specified programs
• Assist as point of contact with sponsors on game night set up and pre-game hospitality elements.
• Assist with collection of all proof of performance materials.
• Perform Competitive Network Analysis
• Update Customer database
• Other various projects as assigned

Requirements

1. Good oral and written communication skills.
2. Knowledge of sports.
3. Ability to work non-traditional hours, weekends & holidays
4. Ability to work in a fast-paced, high-pressure environment
5. Must be 19 years of age or older
6. Must be a student in pursuit of an Associate, Bachelor, Master or Juris Doctor degree
7. Must have unrestricted authorization to work in the US
8. Must have sophomore standing or above
9. Must have a 3.0 GPA

Interested students should apply here and specify they're interested in the ad/sales internship.

About NBC internships

Opening week affects MVP odds of Ben Simmons, Joel Embiid

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Opening week affects MVP odds of Ben Simmons, Joel Embiid

Ben Simmons had himself a historic first week in the NBA and as a result, his MVP odds have changed substantially.

Listed by Bovada on Oct. 10 at 80/1 to win MVP, Simmons is now at 33/1, tied with DeMarcus Cousins and ahead of Marc Gasol, Blake Griffin and Damian Lillard.

Simmons became the first player since Oscar Robertson to produce at least 10 points, 10 rebounds and five assists in each of his first three career games.

Teammate Joel Embiid had a less successful start to the year, averaging 14.5 points, 13.5 rebounds and 3.0 assists in two games but shooting just 35.5 percent from the field and missing all 10 three-point attempts.

And yet somehow, Embiid's MVP odds have changed from 40/1 to 25/1. He has the same MVP odds as Karl-Anthony Towns and Kristaps Porzingis.

Griffin, at 50/1, is a sneaky good bet for MVP. The Clippers are his team now with Chris Paul in Houston, and Griffin has added long-distance shooting to his game, making three triples in each game. Two games in, he's averaging 29.0 points, 10.0 rebounds and 3.5 assists. 

If he can stay healthy (a huge if) and lead the Clippers to 52-plus wins in a loaded Western Conference, you'd have to think Griffin would be looked at more favorably in terms of MVP odds than someone on a star-studded team like any of the Warriors or Rockets, if Paul returns from his knee injury within a month and affects James Harden's stats even slightly. 

Giannis Antetokounpo and LeBron James look like the two players most likely to win MVP, but 50/1 for Griffin is good value if you think this is the year he stays healthy. If he didn't have a history of injuries, his odds right now would be closer to those of John Wall (28/1) or Towns (25/1).