Philadelphia Union's Jersey Sponsors... Bimbo Bakeries

Philadelphia Union's Jersey Sponsors... Bimbo Bakeries

2010 was the year of the Zolo for the Philadelphia Union, but 2011 could be the year of the Bimbo. After a pure inaugural season, the the Inquirer reports that the Union will today announce a four-year, $12 million sponsorship with Bimbo Bakeries that may see the letters B-I-M-B-O on the front of each player's jersey. To quickly clear up a common mispronunciation, the Mexico-based company's name is pronounced beembo. So now that we've cleared that up, surely no one will make reference to the team as the Bimbos in the pronunciation we're all accustomed to. I don't think I've heard anyone make reference to another person as a bimbo in the past decade, but we could have a resurgence on our hands.

So much for my completely far-fetched dream of having Victory Brewing Company sponsor the team... 

Union fans who saw the team play Chivas de Guadalajara last season will remember the look of the Bimbo logo on a soccer jersey, although that was on a kit that shared Bimbo's red, white, and blue color scheme. No word yet on whether it will be modified to fit the Union gear, but I guess that could be the one thing we find out at today's sponsorship unveiling with the main news already having been broken. 

The Inquirer reports that the Horsham-based US arm of the company operates 34 bakeries, including Entenmann's and Stroehmann. Bimbo has been trying to spread the word about the proper pronunciation in a variety of ways, including placing billboards:

Hopefully the partnership is beneficial to both sides, though it's hard not to feel the Union will take a major branding hit. This is why they're being paid, and it's nothing new. Prominent sponsorship on soccer kits is a common and accepted part of the game worldwide, and while it's hard to imagine wanting to buy a Union jersey as much this year as last, it's hard not to be happy that our side just pulled in $12 million, even if it comes with a look many people won't find to be ideal. As is the case with nearly every club, the classic team name, crest, colors, and kit design will take a back seat to the branding of the sponsor, replaced by the word 'BIMBO' in whatever pronunciation and connotation is natural to the viewer. Union fans are for the most part a team-first lot, so I could see them putting in the effort to pronounce it correctly for the team and sponsor's sake, but also their own. 

The casual observer? We'll have to see. 

Photo by Flickr user jeffs4653.

NBC Sports Philadelphia Internship - Advertising/Sales

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NBC Sports Philadelphia Internship - Advertising/Sales

Position Title: Intern
Department: Advertising/Sales
Company: NBC Sports Philadelphia
# of hours / week: 10 – 20 hours

Deadline: November 20

Basic Function

This position will work closely with the Vice President of Sales in generating revenue through commercial advertisements and sponsorship sales. The intern will gain first-hand sales experience through working with Sales Assistants and AEs on pitches, sales-calls and recapping material.

Duties and Responsibilities

• Assist Account Executive on preparation of Sales Presentations
• Cultivate new account leads for local sales
• Track sponsorships in specified programs
• Assist as point of contact with sponsors on game night set up and pre-game hospitality elements.
• Assist with collection of all proof of performance materials.
• Perform Competitive Network Analysis
• Update Customer database
• Other various projects as assigned

Requirements

1. Good oral and written communication skills.
2. Knowledge of sports.
3. Ability to work non-traditional hours, weekends & holidays
4. Ability to work in a fast-paced, high-pressure environment
5. Must be 19 years of age or older
6. Must be a student in pursuit of an Associate, Bachelor, Master or Juris Doctor degree
7. Must have unrestricted authorization to work in the US
8. Must have sophomore standing or above
9. Must have a 3.0 GPA

Interested students should apply here and specify they're interested in the ad/sales internship.

About NBC internships

MLB Playoffs: Javier Baez snaps out of funk to help Cubs avoid sweep

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MLB Playoffs: Javier Baez snaps out of funk to help Cubs avoid sweep

CHICAGO -- Javier Baez snapped an 0-for-20 skid with two home runs, Wade Davis hung on for a six-out save and the Chicago Cubs avoided a sweep, holding off the Los Angeles Dodgers 3-2 Wednesday night in Game 4 of the NL Championship Series.

Jake Arrieta pitched three-hit ball into the seventh inning to held the defending World Series champion Cubs close their deficit to 3-1. Manager Joe Maddon got ejected for the second time in this series in the eighth, and a packed Wrigley Field crowd watched Davis get Cody Bellinger to ground into a game-ending double play.

Maddon was heavily criticized for not using Davis during a 4-1 loss in Game 2. This time, the Cubs closer threw 48 pitches to finish the job.

Willson Contreras also homered for the Cubs. Bellinger and Justin Turner connected for the Dodgers, who had won a team-record six straight playoff games.

Game 5 is Thursday, with Jose Quintana pitching for Chicago against Dodgers ace Clayton Kershaw (see full recap).

Tanaka, Yankees blank Astros to take ALCS lead
NEW YORK -- Masahiro Tanaka pitched seven innings of three-hit ball and the New York Yankees finally solved Houston Astros nemesis Dallas Keuchel, beating the ace lefty 5-0 on Wednesday for a 3-2 lead in the AL Championship Series.

Gary Sanchez hit an RBI single off Keuchel and later homered to help the wild-card Yankees win for the third straight day at home and move within one victory of their first trip to the World Series since 2009.

The teams head back to Houston for Game 6 on Friday night, when Justin Verlander and the reeling Astros will try to regain their footing following an off day and force a decisive Game 7. Luis Severino is scheduled to start for New York.

Just days ago, Houston was up two games to none and appeared to be closing in on its second World Series appearance. But the Astros, like defending AL champion Cleveland before them, have been unable to put away these poised Yankees, who improved to 6-0 at home in this postseason in front of their cheering, chanting fans (see full recap).