Show Me Something: After 4 years, Union have 17 home games to convince masses to pay attention

Show Me Something: After 4 years, Union have 17 home games to convince masses to pay attention

Sebastien Le Toux, left, and the Union welcome the New England Revolution to town Saturday afternoon (AP Photo)

Last Saturday night, after the Union's 1-1 draw with the Portland Timbers, I got a text from a co-worker friend of mine.

Now, this friend is a huge soccer-head. He not only has multiple Liverpool jerseys and listens to multiple Liverpool podcasts (and somehow understands the ridiculous "Scouser" accent), he manually keeps stats in an Excel spreadsheet for a fantasy English Premier League with some friends.

Despite all of those shortcomings, he has never been to an MLS game, and I'm not sure he had ever watched one from beginning to end on TV. He's not an out-and-out soccer snob, like many who turn their noses up at MLS, but says he's just never felt invested in a team or the league or any players.

His text read: "I watched ... I'm in on the Union finally. I saw enough quality for me to buy in, which is good news for next week."

"Good news" since he's tagging along to PPL Park on Saturday as the Union open their home schedule against the New England Revolution (4 p.m. - Comcast SportsNet).

My friend is a perfect example of MLS's largest target audience. But he's also the reason why this season is so critical for the Union, not so much as it amounts to wins and losses, but as it relates to butts in seats and eyeballs on TV.

While I would put the PPL Park match day experience on par with any team in the city, the "Have you been to a Union game yet?" allure is wearing off after four seasons.

That season ticket waiting list the team loved to tout in 2010 and 2011 has disappeared. There are still (a few) tickets available for Saturday's home opener. Season ticket holders this season were enticed with the offer of free parking for the ENTIRE SEASON, which is not a throwaway promotion by any stretch (a season parking pass has a face value north of $300).

I've met plenty of people in the stands who never watched a soccer game before 2010, and still don't know what color Liverpool wears. They love the tailgate scene, the stadium atmosphere, and the affordable season tickets. They'll likely be back (with their favorite local tailgating brews).

There are plenty of people like me who have jumped in with both feet and will likely hang around no matter what happens (to a fault, if it gets that bad).

But my friend is one of the countless people in the greater Philadelphia area (me included) who wakes up early on weekends to watch games between teams they've never seen in person.  These are the people MLS is now marketing to, and the people the Union may lose forever if they turn in a disappointing season.

Whether these people believe that they can't "dumb-down" to an inferior product, or they already have too much emotionally invested in their favorite EPL team is beside the point. The Union don't need to win the MLS Cup this year (though it'd help). They don't even need to send 5 guys to the All-Star Game or win a trophy.

What they do need to do is play an attractive, entertaining and exciting style. They need to show skill beyond the "MLS Standard" and do more than just hang on for 0-0 home draws. They need character, personality and players who are easy to like (something they're already excelling in, based solely on Maurice Edu's Twitter account and Cristian "Chaco" Maidana's Instagram account).

I'm not saying the Union need to jazz up their play at the expense of wins. Philly loves a winner, and if this team wins, people will pay attention. And you're never ever going to convince the ever-dwindling "Soccer is so stupid, there's no scoring!" crowd. MLS thankfully gave up on that a long time ago.

But my friend -- and many others like him -- may only give the Union one or two chances.  He's remarked to me in the past that he was a little turned off by what he felt was a "Look, we have a team, isn't that great?" attitude from the Union front office. And for most of the Union's four years of existence, he wasn't wrong.

But in the past four moths, the front office has pushed its chips to the center of the table with big names, flashy talents, and a full season to build chemistry. Now it's time to see if the payout comes.

Win some games, entertain the masses, and keep providing the best game day experience in town. Then you'll have people lining up to pay $20/game for parking.

...check back tomorrow for more on the home opener and enjoy a beer while you're waiting

NBC Sports Philadelphia Internship - Advertising/Sales

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NBC Sports Philadelphia Internship - Advertising/Sales

Position Title: Intern
Department: Advertising/Sales
Company: NBC Sports Philadelphia
# of hours / week: 10 – 20 hours

Deadline: November 20

Basic Function

This position will work closely with the Vice President of Sales in generating revenue through commercial advertisements and sponsorship sales. The intern will gain first-hand sales experience through working with Sales Assistants and AEs on pitches, sales-calls and recapping material.

Duties and Responsibilities

• Assist Account Executive on preparation of Sales Presentations
• Cultivate new account leads for local sales
• Track sponsorships in specified programs
• Assist as point of contact with sponsors on game night set up and pre-game hospitality elements.
• Assist with collection of all proof of performance materials.
• Perform Competitive Network Analysis
• Update Customer database
• Other various projects as assigned

Requirements

1. Good oral and written communication skills.
2. Knowledge of sports.
3. Ability to work non-traditional hours, weekends & holidays
4. Ability to work in a fast-paced, high-pressure environment
5. Must be 19 years of age or older
6. Must be a student in pursuit of an Associate, Bachelor, Master or Juris Doctor degree
7. Must have unrestricted authorization to work in the US
8. Must have sophomore standing or above
9. Must have a 3.0 GPA

Interested students should apply here and specify they're interested in the ad/sales internship.

About NBC internships

Best of NBA: Pelicans hold off late Lakers rally for 1st win

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Best of NBA: Pelicans hold off late Lakers rally for 1st win

LOS ANGELES -- Anthony Davis scored 27 points, DeMarcus Cousins had 20 and the New Orleans Pelicans withstood a furious rally to beat the Los Angeles Lakers 119-112 on Sunday night for their first victory of the season.

The Pelicans led by 22 points in the second quarter and were still up by double figures heading into the final period, but the Lakers made a charge despite a poor shooting night from rookie Lonzo Ball.

Reserve Jordan Clarkson had 24 points for the Lakers, but Ball shot just 3 for 13 for eight points. He did have 13 assists and eight rebounds.

Kentavious Caldwell-Pope started and scored 20 points in his first appearance for the Lakers. Rookie Kyle Kuzma also had 20.

E'Twaun Moore, who went 0 for 5 in his last game, added 19 points for the Pelicans (1-2), while Jrue Holiday and Ian Clark each had 14 (see full recap).

Wiggins' heave banks in, leads Timberwolves past Thunder
OKLAHOMA CITY -- Andrew Wiggins' 3-pointer from a few steps inside halfcourt banked in as time expired to give the Minnesota Timberwolves a 115-113 victory over the Oklahoma City Thunder on Sunday night.

Oklahoma City's Carmelo Anthony had hit a 3-pointer with 5.1 seconds left to give the Thunder the lead before the Timberwolves inbounded to Wiggins, who rushed up the court and got free with help from a crushing pick by Karl-Anthony Towns before pulling up for the winner.

Wiggins scored 27 points and Towns had 27 points and 12 rebounds for Minnesota (2-1).

Russell Westbrook scored 15 of his 31 points in the fourth quarter for the Thunder, who were coming off a loss at Utah on Saturday night. Anthony scored 23 points and Paul George scored 14 points on 6-for-20 shooting. Steven Adams had 17 points and 13 rebounds for the Thunder (see full recap).

Allen Crabbe scored 20 points, Nets beat Hawks
NEW YORK -- Allen Crabbe scored 20 points, DeMarre Carroll had 17 and the Brooklyn Nets beat the Atlanta Hawks 116-104 on Sunday.

Caris LeVert and D'Angelo Russell each had 16 points to help the Nets improve to 2-1 with their second straight victory.

Marco Belinelli had 19 points for Atlanta. The Hawks have lost two in a row to drop to 1-2.

Atlanta point guard Dennis Schroeder went down with an apparent ankle injury with 3:37 left and had to be helped off the court.

Brooklyn found a way to win once again without Jeremy Lin, who was lost for the season on opening night with a knee injury, holding off the Hawks after leading by 16 points late in the third (see full recap).