Sixers not exactly shying away from rebuilding concept with new team slogan

Sixers not exactly shying away from rebuilding concept with new team slogan

Most rebuilding teams will never actually admit that they're in a rebuilding year. They'll tell you that they have a young team, but that they hope with some maturity and hard work that they can make a push for the playoffs, and establish a "winning culture" in the process. Most teams will never use the word "rebuild" in discussion, because that's like admitting failure before the year even really begins, a thought unpalatable to most fanbases and ownerships.

The '13-'14 Sixers, somewhat needless to say, are not most teams. To shy away from the fact that they're rebuilding would be to ignore the one and only thing that should make this team watchable next year--the fact that there's a future out there for this team, one that feels not very far away in time (even as it feels very far away in distance). If Sam Hinkie showed up to the first game at the WFC this season in a tank like his name was Master P to poke fun at the team's Wiggins-riggin', he'd become an instant legend.

Today we have a new Sixers team slogan: Together We Build.

"Together we rebuild" would have been slightly more honest, but this is still pretty damn honest. It's pretty weak as a catchphrase, but it gets at the heart of what the Sixers are doing this year--which is to say, not much, not yet.

Of course, the Sixers have tried to key the new slogan around the city's history of, uh, building shit, as made clear with this vomit-inducing intro to the press release announcing the slogan (slogans get their own press releases now?):

In 1776, our nation’s Founding Fathers gathered in Philadelphia to form the United States of America. Their vision for the country was great, but their dream took more than a pen stroke to be realized – it required hardship, years of challenge and a fervent commitment to progress to help them grasp what the future could hold.

Philadelphia is filled with landmarks hearkening back to those historic days, that speak to the city’s steadfastness in the face of adversity, and point to the sweet success achieved with an indomitable spirit.

Yuck. Keeps going, too. Anyone who actually follows this team will quickly see through this BS explanation, however, and intuitively understand that the idea here is that the Sixers ownership recognizes that the the team's current construction surely ain't much to look at, but there's a foundation there worth building around, and build we shall. Together and all.

Anyway, the campaign will reportedly include "40 different images" all around the city, so get ready for a whole lot of bad construction visual puns:

The campaign, which officially launched in outdoor advertising today, will include more than 40 different images varying on the same theme. Billboard locations include the Pennsylvania Turnpike (West), I-95 (North and South), the Walt Whitman Bridge (West), the Schuylkill Expressway (West), US 1/Roosevelt Highway (North and South), and Route 30/Admiral Wilson Boulevard at the base of the Ben Franklin Bridge (East). Print ads will also run in the Philadelphia Business Journal on Friday, October 4, as well as in the November issues of Philadelphia Magazine and South Jersey Magazine.

NBC Sports Philadelphia Internship - Advertising/Sales

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NBC Sports Philadelphia Internship - Advertising/Sales

Position Title: Intern
Department: Advertising/Sales
Company: NBC Sports Philadelphia
# of hours / week: 10 – 20 hours

Deadline: November 20

Basic Function

This position will work closely with the Vice President of Sales in generating revenue through commercial advertisements and sponsorship sales. The intern will gain first-hand sales experience through working with Sales Assistants and AEs on pitches, sales-calls and recapping material.

Duties and Responsibilities

• Assist Account Executive on preparation of Sales Presentations
• Cultivate new account leads for local sales
• Track sponsorships in specified programs
• Assist as point of contact with sponsors on game night set up and pre-game hospitality elements.
• Assist with collection of all proof of performance materials.
• Perform Competitive Network Analysis
• Update Customer database
• Other various projects as assigned

Requirements

1. Good oral and written communication skills.
2. Knowledge of sports.
3. Ability to work non-traditional hours, weekends & holidays
4. Ability to work in a fast-paced, high-pressure environment
5. Must be 19 years of age or older
6. Must be a student in pursuit of an Associate, Bachelor, Master or Juris Doctor degree
7. Must have unrestricted authorization to work in the US
8. Must have sophomore standing or above
9. Must have a 3.0 GPA

Interested students should apply here and specify they're interested in the ad/sales internship.

About NBC internships

Penn State begins daunting Big Ten stretch with statement win over No. 19 Michigan

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Penn State begins daunting Big Ten stretch with statement win over No. 19 Michigan

STATE COLLEGE, Pa. – It was 11:23 p.m. Saturday night – James Franklin, poised to address reporters in the Beaver Stadium media room, knew the time because he checked a cellphone lying before him – and Penn State’s coach said that would allow him exactly 37 minutes to enjoy the 42-13 victory over Michigan (see observations).

After that it was time to move on, time for the second-ranked Nittany Lions to prepare for the next step down a treacherous path. That involves a visit to No. 6 Ohio State next weekend, with another trip, to No. 18 Michigan State, to follow.

Franklin wasn’t about to discuss the Buckeyes within that precious 37-minute window. There will be time enough for that in the days to come.

But what seems apparent is that the Lions have the ability and adaptability to run with the Big Ten’s big dogs – that if they lose next week, it will be because of the Buckeyes’ strengths, not their weaknesses.

On Saturday night PSU was as good as it has been against a quality team in Franklin’s three-plus seasons on the job, outgaining the No. 19 Wolverines, 506-269, and unleashing Saquon Barkley and Trace McSorley for three touchdowns apiece.

“Everybody’s been saying we haven’t been playing anybody this year,” wide receiver DaeSean Hamilton said. “Obviously we played somebody today.”

Somebody who came away pretty, pretty impressed.

“They hit us on quite a few plays that we have defensed well this year,” Michigan coach Jim Harbaugh said. “I thought their execution was really good tonight, right from the beginning.”

As in, the second play from scrimmage. That’s when Barkley lined up in the Wildcat – a formation the Lions hadn’t shown all year – and zipped 69 yards for a touchdown. He then capped their second possession by scoring on an option pitch, something else PSU hadn’t done much this season.

Franklin had said in the days leading up to the game that the Lions had something up their sleeves, that they were waiting to spring some stratagems on the Big Ten heavyweights. The wrinkles, he added Saturday, were things they had worked on during the preseason.

“The fact that we have some recall helps,” he said.

So too did the fact that they had a week off to prepare for the Wolverines.

“We watched, probably, seven different games of Michigan film,” Hamilton said. “It really helped a lot.”

Michigan cut the gap to 14-13, but then the Lions ran away and hid. It was difficult to find fault with any aspect of their performance, though Franklin tried. He thought the defense could have handled sudden change better, seeing as Michigan charged downfield for a touchdown after McSorley threw a first-quarter interception.

Barkley tried, too. On a day when he generated 176 all-purpose yards – 108 of them on the ground – the Heisman hopeful fixated on his second-quarter drop of a McSorley pass, on a wheel route down the left sideline.

“Sometimes I overthink and I just put myself in bad situations,” Barkley said. “I should have just caught it first. I was thinking score. I was thinking about catching the ball. I felt the safety. I felt his presence. I wanted to try to make him miss and find a way to get into the end zone.”

He atoned with a 42-yard TD reception in the fourth quarter, though he juggled that one, too.

“I was able to run through it,” he said. “It humbles you again, makes you realize you’ve got to put a little more work in. You’ve got to find a way to make those plays.”

Especially now that the celebration, brief as it was, is over. It’s time to take another step down a treacherous path, time to find out where it might lead.