Until It Secures a TV Deal, Reserve Your Judgment on the New Big East

Until It Secures a TV Deal, Reserve Your Judgment on the New Big East

Bill Bradshaw is seeing green, even if plenty of others can't see past the Green Wave.

The Big East has faced a firestorm of criticism since it announced on Tuesday the additions of Tulane and East Carolina to the conference. Those adds came one week after it lost Rutgers to the Big Ten and one day before it lost Louisville to the ACC.

But Bradshaw, Temple University's athletic director, seemed as confident as ever in a halftime interview with 1210 AM during Wednesday night's Temple-Buffalo basketball game. Rather than speak in generalities about the bright future ahead as the Big East continues to replace more recognizable programs with those of lesser prestige and name value, Bradshaw took a bold, honest approach. These quotes come courtesy Joey Cranney of the Temple News:

“If anyone’s confused and frustrated, just know one thing: It’s the color green,” Bradshaw said. “Think of the color green, and that answers all of your questions.”

“I think it’s going to be very lucrative, particularly with the markets being brought into the Big East, such as San Diego, Houston, Dallas, New Orleans, Tampa Bay, Orlando, and certainly Philadelphia,” Bradshaw said. “All those markets are going to mean more eyeballs, more exposure and hopefully more revenue.”

Bradshaw's open admission that his new conference is angling for a pay day points to an overlooked reality. The message seems to have permeated discussions about the BCS conferences, but stayed separate from the debates about the future of the Big East.

It's beyond time to recognize that realignment has absolutely nothing to do with athletics, traditions or rivalries. The only thing that matters is geography, insofar as it can be turned into money, a lot of it. Maryland and Rutgers don't scream "Big Ten," but those two programs provide that conference with TV markets in which it was not previously a presence.

So why not take that exercise, exploit it to its fullest extent, and recognize the new Big East?

As things currently stand, Big East football will be contested between these 13 schools in 2015: Temple, SMU, Navy, Houston, South Florida, Central Florida, San Diego State, UConn, Cincinnati, Memphis, Tulane, Boise State, East Carolina.

For reasons related to quality of competition and the implausibility of a West-Coast school joining a (by name) eastern entity, that assortment of schools has been relentlessly mocked by the conference's critics — of which there are plenty.

But here's that list retyped: Philadelphia (4), Dallas (5), Washington D.C. (8), Houston (10), Tampa Bay (13), Orlando (19), San Diego (28), Hartford (30), Cincinnati (34), Memphis (48), New Orleans (52), Greenville (99), Boise (112).

The numbers in the parentheses represent that city's place in Nielsen's list of the country's largest television markets. Boise and East Carolina do not extend immediately extend to major metropolitan areas, but do provide the conference a presence in two additional regions. Excluded from the list above are non-football members St. John's (New York, 1), Villanova (Philadelphia, 4), DePaul (Chicago, 3), Providence (53), Seton Hall (North Jersey/New York City, 1), Marquette (Milwaukee, 34) and Georgetown (Washington, D.C., 8), who will also factor into the negotiations. 

Here's what Big East commissioner Mike Aresco, formerly the executive vice president of programming at CBS Sports, is banking on: The markets mentioned above will provide the conference leverage as it negotiates its new TV deal. Better yet, those markets are the Big East's leverage. Realignment is a cash grab, and what the Big East has lost in traditional athletic prestige, its attempted to add in national scope.

You can criticize the conference as mid-major, and, according to the new BCS bowl format set to kick in in 2014, you would be right. You can mock it for being the new Conference USA, and, considering that nine of the 13 schools mentioned above came from C-USA, you would again be right.

But there's little denying these schools stand to make more money as a group in a makeshift Big East than they would in their former conferences — C-USA, MAC, MWC, Independent (Navy).

This is the only way to write it any clearer than Bradshaw said it Wednesday night: It's about money.

By no means do I aim to argue that the Big East is guaranteed success. It is very possible the conference will soon face the realization that having programs in and around major TV markets does not equate to a meaningful number of individual televisions in those markets.

But until Aresco comes back with a deal in hand, and until its clear just how much money each member school will receive, reserve judgment on the Big East. The jokes have been told and re-told, and the moral indignation has been tweeted and retweeted, and its all become played out.

The Big East has taken one hit after another over the last decade. It's lost 10 members since 2003 (assuming you count TCU, who left before it even arrived). It's lost seven to the ACC alone. It's proven as reactionary as could be in a time when programs, presidents and commissioners needed to be the most proactive. No one should weep for what's happened to the Big East.

But the conference is due at least some credit for having survived this long given all its losses, for somehow figuring out a way to expand beyond the number of teams it ever had at one time for football, for trying something inventive for the first time in a long time.

The Big East, very late in the proceedings, has staked itself a unique place in the conference landscape. It's lost its status as an automatic qualifier but positioned itself to potentially prove the best of the rest.

A few months from now, its last-ditch effort to expand its reach across the country could prove too little, too late. Then the criticisms will have proven valid. But if it succeeds, and if the Big East lands a lucrative TV contract, then it will have done so in the face of every argument about how sub-standard its additions have been.

For now, Bill Bradshaw is right, even if the majority of onlookers can't warm to the idea of adding programs they admittedly know little about.

NBC Sports Philadelphia Internship - Advertising/Sales


NBC Sports Philadelphia Internship - Advertising/Sales

Position Title: Intern
Department: Advertising/Sales
Company: NBC Sports Philadelphia
# of hours / week: 10 – 20 hours

Deadline: November 20

Basic Function

This position will work closely with the Vice President of Sales in generating revenue through commercial advertisements and sponsorship sales. The intern will gain first-hand sales experience through working with Sales Assistants and AEs on pitches, sales-calls and recapping material.

Duties and Responsibilities

• Assist Account Executive on preparation of Sales Presentations
• Cultivate new account leads for local sales
• Track sponsorships in specified programs
• Assist as point of contact with sponsors on game night set up and pre-game hospitality elements.
• Assist with collection of all proof of performance materials.
• Perform Competitive Network Analysis
• Update Customer database
• Other various projects as assigned


1. Good oral and written communication skills.
2. Knowledge of sports.
3. Ability to work non-traditional hours, weekends & holidays
4. Ability to work in a fast-paced, high-pressure environment
5. Must be 19 years of age or older
6. Must be a student in pursuit of an Associate, Bachelor, Master or Juris Doctor degree
7. Must have unrestricted authorization to work in the US
8. Must have sophomore standing or above
9. Must have a 3.0 GPA

Interested students should apply here and specify they're interested in the ad/sales internship.

About NBC internships

Hornets sting Grizzlies to the tune of 61-point win

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Hornets sting Grizzlies to the tune of 61-point win

CHARLOTTE, N.C. -- Kemba Walker scored 46 points and made 10 3-pointers, and the Charlotte Hornets rolled to the most lopsided victory in franchise history by beating the Memphis Grizzlies 140-79 on Thursday night.

Walker had the ninth 40-point game of his career as the Hornets easily overcame the absence of the suspended Dwight Howard. The All-Star guard hit 13 of 18 shots overall, including 10 of 14 on 3-pointers, and was 10 of 10 on free throws in 28 minutes.

He scored 17 points in the first quarter, 18 in the second quarter and 11 in the third before he was replaced for the final time with 1:48 left in the period.

It came one night after Howard's 32-point, 30-rebound performance that helped Charlotte rally from a 23-point deficit for a 111-105 victory at Brooklyn. But in the process, Howard was whistled for his 16th technical foul of the season, meaning he had to serve a one-game suspension on Thursday night.

It didn't matter as the Hornets roared ahead 12-2 in the first 4 1/2 minutes, were ahead 37-14 after one quarter, 75-42 at halftime and by a game-high 65 points (137-72) with 1:45 left before taking the 61-point win.

Charlotte's largest previous win in franchise history came by 52 points (136-84) at home against Philadelphia on Feb. 27, 1992 (see full recap).

Harden shakes off struggles to give Rockets OT win
HOUSTON -- James Harden scored 21 points, including 10 of Houston's 12 points in overtime, to shake off a tough four quarters and lift the Rockets to a 100-96 victory over the Detroit Pistons on Thursday night.

After going 2 of 16 in regulation, including missing a shot that would have won it, Harden warmed up in overtime. He put Houston up with a basket early in the period before making it 93-90 on a three-point play after a basket by Andre Drummond. He added three free throws with about a minute left before P.J. Tucker's tip-in made it 98-90 with 21 seconds to play.

Blake Griffin, who finished with a triple-double, had a 3-pointer after that, but Harden made two more free throws to push the lead to seven. Harden missed both free throws after a 3-pointer by Ish Smith with 4.2 seconds left, but the Rockets held on to extend their winning streak to seven games.

It was an ugly game which featured 71 missed 3-pointers combined. Houston was 12 of 51 and Detroit made just 6 of 38.

Eric Gordon added 22 points for Houston on a night Chris Paul sat out with a sore left hamstring.

Griffin had 21 points, 10 rebounds and 10 assists. Drummond had 17 points and 20 rebounds (see full recap).

Kings beat Hawks amid protests outside arena
SACRAMENTO, Calif. -- Justin Jackson scored 11 of his season-high 20 points in the third quarter and the Sacramento Kings beat the Atlanta Hawks 105-90 on Thursday night in a game that was delayed due to protesters who were locked arm-in-arm surrounding entrances to Golden1 Center.

Jackson shot 7 of 8 and was perfect on four shots beyond the arc to help the Kings split the season series with the Hawks while avenging their worst loss of the season. Atlanta beat Sacramento 126-80 in November.

Buddy Hield and Frank Mason scored 16 points apiece, while Kosta Koufos added 14 points and 11 rebounds for the Kings.

A massive crowd shut down nearby freeways and gathered in the surrounding streets to protest the police shooting of Stephon Clark, an unarmed black man who was in the backyard of his grandparents' house Sunday night. According to reports, Clark was shot 20 times.

Only a few hundred fans made it into the Golden1 Center before police decided to not allow anyone else to enter. Several of those who did get in were allowed to move down into the lower bowl of the arena, leaving the upper deck empty.

With so few fans in attendance, the game often had the look and feel of a high school playoff.

The Kings led most of the way and pulled away in the second half behind Jackson and Hield, who scored 10 points in the fourth quarter.