Until It Secures a TV Deal, Reserve Your Judgment on the New Big East

Until It Secures a TV Deal, Reserve Your Judgment on the New Big East

Bill Bradshaw is seeing green, even if plenty of others can't see past the Green Wave.

The Big East has faced a firestorm of criticism since it announced on Tuesday the additions of Tulane and East Carolina to the conference. Those adds came one week after it lost Rutgers to the Big Ten and one day before it lost Louisville to the ACC.

But Bradshaw, Temple University's athletic director, seemed as confident as ever in a halftime interview with 1210 AM during Wednesday night's Temple-Buffalo basketball game. Rather than speak in generalities about the bright future ahead as the Big East continues to replace more recognizable programs with those of lesser prestige and name value, Bradshaw took a bold, honest approach. These quotes come courtesy Joey Cranney of the Temple News:

“If anyone’s confused and frustrated, just know one thing: It’s the color green,” Bradshaw said. “Think of the color green, and that answers all of your questions.”

“I think it’s going to be very lucrative, particularly with the markets being brought into the Big East, such as San Diego, Houston, Dallas, New Orleans, Tampa Bay, Orlando, and certainly Philadelphia,” Bradshaw said. “All those markets are going to mean more eyeballs, more exposure and hopefully more revenue.”

Bradshaw's open admission that his new conference is angling for a pay day points to an overlooked reality. The message seems to have permeated discussions about the BCS conferences, but stayed separate from the debates about the future of the Big East.

It's beyond time to recognize that realignment has absolutely nothing to do with athletics, traditions or rivalries. The only thing that matters is geography, insofar as it can be turned into money, a lot of it. Maryland and Rutgers don't scream "Big Ten," but those two programs provide that conference with TV markets in which it was not previously a presence.

So why not take that exercise, exploit it to its fullest extent, and recognize the new Big East?

As things currently stand, Big East football will be contested between these 13 schools in 2015: Temple, SMU, Navy, Houston, South Florida, Central Florida, San Diego State, UConn, Cincinnati, Memphis, Tulane, Boise State, East Carolina.

For reasons related to quality of competition and the implausibility of a West-Coast school joining a (by name) eastern entity, that assortment of schools has been relentlessly mocked by the conference's critics — of which there are plenty.

But here's that list retyped: Philadelphia (4), Dallas (5), Washington D.C. (8), Houston (10), Tampa Bay (13), Orlando (19), San Diego (28), Hartford (30), Cincinnati (34), Memphis (48), New Orleans (52), Greenville (99), Boise (112).

The numbers in the parentheses represent that city's place in Nielsen's list of the country's largest television markets. Boise and East Carolina do not extend immediately extend to major metropolitan areas, but do provide the conference a presence in two additional regions. Excluded from the list above are non-football members St. John's (New York, 1), Villanova (Philadelphia, 4), DePaul (Chicago, 3), Providence (53), Seton Hall (North Jersey/New York City, 1), Marquette (Milwaukee, 34) and Georgetown (Washington, D.C., 8), who will also factor into the negotiations. 

Here's what Big East commissioner Mike Aresco, formerly the executive vice president of programming at CBS Sports, is banking on: The markets mentioned above will provide the conference leverage as it negotiates its new TV deal. Better yet, those markets are the Big East's leverage. Realignment is a cash grab, and what the Big East has lost in traditional athletic prestige, its attempted to add in national scope.

You can criticize the conference as mid-major, and, according to the new BCS bowl format set to kick in in 2014, you would be right. You can mock it for being the new Conference USA, and, considering that nine of the 13 schools mentioned above came from C-USA, you would again be right.

But there's little denying these schools stand to make more money as a group in a makeshift Big East than they would in their former conferences — C-USA, MAC, MWC, Independent (Navy).

This is the only way to write it any clearer than Bradshaw said it Wednesday night: It's about money.

By no means do I aim to argue that the Big East is guaranteed success. It is very possible the conference will soon face the realization that having programs in and around major TV markets does not equate to a meaningful number of individual televisions in those markets.

But until Aresco comes back with a deal in hand, and until its clear just how much money each member school will receive, reserve judgment on the Big East. The jokes have been told and re-told, and the moral indignation has been tweeted and retweeted, and its all become played out.

The Big East has taken one hit after another over the last decade. It's lost 10 members since 2003 (assuming you count TCU, who left before it even arrived). It's lost seven to the ACC alone. It's proven as reactionary as could be in a time when programs, presidents and commissioners needed to be the most proactive. No one should weep for what's happened to the Big East.

But the conference is due at least some credit for having survived this long given all its losses, for somehow figuring out a way to expand beyond the number of teams it ever had at one time for football, for trying something inventive for the first time in a long time.

The Big East, very late in the proceedings, has staked itself a unique place in the conference landscape. It's lost its status as an automatic qualifier but positioned itself to potentially prove the best of the rest.

A few months from now, its last-ditch effort to expand its reach across the country could prove too little, too late. Then the criticisms will have proven valid. But if it succeeds, and if the Big East lands a lucrative TV contract, then it will have done so in the face of every argument about how sub-standard its additions have been.

For now, Bill Bradshaw is right, even if the majority of onlookers can't warm to the idea of adding programs they admittedly know little about.

NBC Sports Philadelphia Internship - Advertising/Sales


NBC Sports Philadelphia Internship - Advertising/Sales

Position Title: Intern
Department: Advertising/Sales
Company: NBC Sports Philadelphia
# of hours / week: 10 – 20 hours

Deadline: November 20

Basic Function

This position will work closely with the Vice President of Sales in generating revenue through commercial advertisements and sponsorship sales. The intern will gain first-hand sales experience through working with Sales Assistants and AEs on pitches, sales-calls and recapping material.

Duties and Responsibilities

• Assist Account Executive on preparation of Sales Presentations
• Cultivate new account leads for local sales
• Track sponsorships in specified programs
• Assist as point of contact with sponsors on game night set up and pre-game hospitality elements.
• Assist with collection of all proof of performance materials.
• Perform Competitive Network Analysis
• Update Customer database
• Other various projects as assigned


1. Good oral and written communication skills.
2. Knowledge of sports.
3. Ability to work non-traditional hours, weekends & holidays
4. Ability to work in a fast-paced, high-pressure environment
5. Must be 19 years of age or older
6. Must be a student in pursuit of an Associate, Bachelor, Master or Juris Doctor degree
7. Must have unrestricted authorization to work in the US
8. Must have sophomore standing or above
9. Must have a 3.0 GPA

Interested students should apply here and specify they're interested in the ad/sales internship.

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How Sweet it is — 'Nova crushes Alabama

USA Today Images

How Sweet it is — 'Nova crushes Alabama

PITTSBURGH -- Mikal Bridges hit five 3s, scored 23 points and helped No. 1 seed Villanova put the field on notice that it's the team to beat with an 81-58 win over ninth-seeded Alabama on Saturday.

The Wildcats (32-4) are in the Sweet 16 for the first time since they won the 2016 national championship. Bridges, Jalen Brunson, Phil Booth -- and yes, The Big Ragu -- look every bit the favorite to make it two in three years.

Villanova plays Friday in Boston against the Marshall-West Virginia winner.

The sport is still buzzing from top-seeded Virginia's 20-point loss to 16th-seeded UMBC on Friday night.

Alabama (20-16) failed to make it two No. 1s KO'd in less than 24 hours.

After a tense first half in a round that has given the program fits, the Wildcats hit their first six 3s in the second and put on a thrashing up there among the most dominant under coach Jay Wright.

Bridges, who averaged 17.9 points and played his way into a likely NBA draft lottery pick, scored 1 point and missed all five shots in the first half. He found his groove once the second half tipped. Bridges scored the first 5 points of the half and then finished a thunderous alley-oop on a pass from Booth that made it 41-27 and sent the Wildcats wildly waving their arms in celebration headed into a timeout.

Bridges hit his first three 3s in succession to cap an 18-1 run and a Sweet 16 berth was in sight.

Brunson added a 3 to make it 56-31 and the rest of the half was simply a countdown to Boston. Villanova made 17 of 41 3s.

The Wildcats lost in the first weekend as a 1 or 2 seed in 2010, 2014, 2015 and 2017.

Villanova got a brief scare that it might add `18 to the list against Alabama.

The Wildcats live-and-die by the 3-pointer -- they say, "shoot em' up and sleep in the streets" -- and when it's on, look out. The Wildcats are as dangerous as any team in the nation.

When it's off, well, that's how they're so upset-prone in March. They missed eight of their first 11 3s in the first half and Alabama briefly grabbed the lead.

Donte DiVincenzo steadied Villanova with three straight 3s that brought a gasp from the crowd and gave the Wildcats a 22-15 lead. He threw in a fastbreak layup off his own steal and hit his fifth 3 of the half to make it 32-27.

DiVincenzo -- the redheaded guard nicknamed "The Big Ragu" -- scored all 18 of his points in the half. Villanova attempted 20 3s (made seven) out of 27 shots.