Fulham unveiled a statue of Michael Jackson outside its stadium on Sunday, with team chairman Mohamed Al Fayed telling fans to support another Premier League club if they don't like the idea.
Al Fayed, who was close friends with Jackson, danced with children after unveiling the statue of the "King of Pop" before Fulham's home match against Blackpool.
The statue outside Craven Cottage has divided opinion, but Al Fayed launched a passionate defense of his move to commemorate his friendship with Jackson, who died in 2009.
"Why is it bizarre?" he said. "Football fans love it. If some stupid fans don't understand and appreciate such a gift, they can go to hell.
Chelsea, the defending English champion, is the nearest Premier League team to Fulham, with both clubs located in southwest London.
"People will queue to come and visit it from all over Britain and it is something that I and everybody else should be proud of," Al Fayed said.
The singer attended a Fulham match in 1999.
Sunday's game was not a thriller with Fulham beating Blackpool 3-0.