You'd think that playing in the nation's capital, otherwise known as the District of Columbia, otherwise known as the home to Cava, would provide a boost to Kirk Cousins' marketability.
In fact, Kirk Cousins thinks so, too. During his long radio event with 106.7 The Fan last week, he said his marketing agency has reminded him about the value of being the Redskins' quarterback.
But, according to the Sports Business Journal's John Ourand, neither the city nor the team provide Cousins much extra value.
"I think that was something that Kirk Cousins said to the local crowd in order to get the local crowd to like him a little bit more," Ourand told JP Finlay on Finlay's Redskins Talk podcast. "The NFL is unique, where you don't need to be in New York or L.A. in order to be really marketable as an NFL player."
Come to think of it, QBs like Russell Wilson and Aaron Rodgers sure seem to be doing fine profiting off the field even though they're employed in smaller markets, which seems to back up Ourand's point that big cities don't mean big endorsements. Unlike real estate, it's not all about location.
Something else matters much more.
"It's winning a lot, and by winning, you're on primetime," Ourand said.
So, if you were one of those folks grasping onto the hope that it'd be in Cousins' best interests to stick with the 'Skins because the area and the organization would help him grow his brand and therefore he'd be more likely to sign long-term, sorry that the media reporter kicked dirt all over you.
Wait, hold on — here's a little more dirt.
"The idea that you need to stay in D.C. because you have a lot of fans everywhere, I mean, look what happens when Pittsburgh plays at FedEx Field," he said. "They take over the stadium. That's a pretty big stretch for me."
With that selling point off the table and in the garbage can, it's time for pro-Cousins people to find another thing to cling on to. Hey, at least he likes living in the Eastern Time Zo — oh, ugh, nevermind.
For Ourand's full interview, as well as the excellent return of "Tandler's Got Jokes," check out Episode 155 of Redskins Talk below. And subscribe while you're there, too.