Bryce Harper, along with Angels' outfielder Mike Trout, is widely considered to be "The face of baseball."
The reigning N.L. MVP is off to a scorching start to the 2016 season and with his "Make Baseball Fun Again" campaign generating major buzz, Under Armour has decided to back up the Brink's truck.
The Baltimore-based sports apparel company recently inked Harper to a 10-year endorsement deal that, according to ESPN sports business insider Darren Rovell, is the largest endorsement deal ever offered to a Major League Baseball player.
Under Armour announced earlier Tuesday that Harper signed a multiyear extension but said terms, including the length of the deal and compensation, would not be disclosed. The brand, which has had Harper as an endorser for five years, will begin selling Harper's first signature cleat, the Under Armour Harper One, in July.
Harper has been signed with Under Armour since April 2011, less than a year after he was drafted by the Nationals with the No. 1 overall pick in the 2010 MLB Draft.
Through the first 25 games of the 2016 season, Harper is batting .271 and has 24 RBIs and 9 home runs and was named the N.L. Player of the Month for April.
In locking up Harper for the long haul, Under Armour continues to brand themselves with MVP talent. Harper stands along side 2015 NFL MVP Cam Newton, 2015 NBA MVP and world champion Steph Curry, 2015 Masters and U.S. Open champion Jordan Spieth, 2015 NHL MVP (Hart Trophy, Ted Lindsey Award) Carey Price, and two-time NFL MVP Tom Brady as Under Armour athletes.