FINAL, Rams 39-10: A nightmare day for the 49ers, who fall to 1-6 with a flat performance against their juggernaut NFC West rivals. The Rams are unbeaten in seven games and have to be considered Super Bowl favorites out of the NFC. Come back to NBC Sports Bay Area for full reaction to the loss.
Fourth quarter, 3:24, Rams 39-10: C.J. Beathard and the 49ers’ offense go six-and-out, as his fourth-down pass sails out of the back corner of the end zone. L.A. ball at its own 18. Expect the Rams to run out the clock and end this thing.
Fourth quarter, 5:20, Rams 39-10: Mark Nzeocha partially blocks the Rams’ punt, giving the 49ers the ball at the L.A. 37. One of the few highlights in this game for San Francisco.
C.J. Beathard remains in the game at quarterback, with this interesting stat something to consider.
Fourth quarter, 9:12, Rams 39-10: Another Aaron Donald sack of C.J. Beathard ends another 49ers drive, if you can call it that.
The punt puts the Rams at their own 15, and Sean Mannion is in for mop-up duty at QB.
Fourth quarter, 11:35, Rams 39-10: The 49ers actually move backward, nearly give up another safety, then punt the ball away from their own 3.
JoJo Natson nearly takes the ball back there, returning the punt to the 49ers’ 13, where the Rams have first-and-10.
Two plays later, Jared Goff hits Todd Gurley -- he’s pretty good -- on a touchdown pass. An L.A. win is just academic at this point.
Meanwhile, the 49ers have more injury concerns.
Fourth quarter, 13:44, Rams 32-10: L.A. falls way short on third-and-19, thanks to Fred Warner’s in-pursuit tackle of Robert Woods.
The Rams punt, giving the 49ers the ball at their own 9.
End of the third quarter, Rams 32-10: Arik Armstead’s sack of Jared Goff ends the quarter, and the Rams will pick it up with third-and-19 at the 49ers' 40.
Third quarter, 2:37, Rams 32-10: Robbie Gould connects on a 51-yard field goal to salvage points on a drive that looked promising until C.J. Beathard was swarmed on a third-down sack.
Third quarter, 6:04, Rams 32-7: Todd Gurley rans into the end zone from 1 yard out, and the rout is on.
Just 18 minutes left for the 49ers to make it look respectable after they essentially handed the game to the Rams.
Third quarter, 6:59, Rams 25-7: C.J. Beathard throws a pass slightly behind George Kittle, who juggles the ball and nearly catches it, but it bounces to Rams safety John Johnson, who makes the interception.
San Francisco’s fourth turnover of the game puts L.A. at the 49ers’ 33.
Third quarter, 8:06, Rams 25-7: Greg Zuerlein hits a 32-yard field goal, and the Rams stretch their lead after an 11-play, 55-yard drive.
Third quarter, 11:00, Rams 22-7: 49ers safety Adrian Colbert suffers an apparent serious leg injury while trying for an interception, and he’s carted off the field.
Third quarter, 12:52, Rams 22-7: C.J. Beathard takes a first-down sack (by Aaron Donald -- who else?), and the 49ers can’t recover, so they go three-and-out.
A punt, plus two penalties, puts the Rams at their own 25.
Third quarter, 15:00, Rams 22-7: The Rams' second half-opening kickoff sails into the end zone for a touchback, and the 49ers will start at their own 25.
Halftime, Rams 22-7: The Rams return the kickoff, then take a knee, and they go into the locker room with the lead, albeit not a completely comfortable one.
Second quarter, :10, Rams 22-7: George Kittle grabs a 10-yard C.J. Beathard pass that’s ruled a touchdown upon review. Kittle’s momentum took his out of the end zone, but he possessed the ball across the goal line before coming out, hence the ruling.
The Beathard-to-Kittle connection worked well that entire drive for the 49ers, as the QB and tight end also hooked up on passes for 35 and 23 yards.
The 49ers amazingly are still in this game, as they'll receive the second-half kickoff.
Second quarter, 2:30, Rams 22-0: Brandin Cooks shakes Ahkello Witherspoon on a post-corner route and grabs Jared Goff’s pass for a 19-yard touchdown.
It's getting ugly fast at Levi's.
Second quarter, 6:17, Rams 15-0: C.J. Beathard does a good thing -- running for a first down on third-and-10 -- and follows its with a bad thing -- throwing an interception to Rams cornerback Troy Hill.
The Rams now have the ball at their 40. Also, it's time to go to the 49ers turnover board …
Second quarter, 10:05, Rams 15-0: Greg Zuerlein kicks a 37-yard field goal after the 49ers’ defense bows up in the red zone.
Amazingly, it’s just a two-score game.
Second quarter, 12:59, Rams 12-0: The Rams block Bradley Pinion’s punt, and the ball bounces out of the end zone for a safety.
Cory Littleton, who swatted the kick, has two blocked punts and one punt deflection this season. He also had two blocked punts last season.
Our Matt Maiocco says it all for 49ers fans with this tweet.
The blocked punt comes one play after Aaron Donald blasted -- and we mean blasted -- C.J. Beathard on a third-down pass play.
Beathard fumbled the first-down snap, too, nearly giving the 49ers their third turnover in just 16 minutes of play. It’s all going wrong for San Francisco.
Second quarter, 14:23, Rams 10-0: Todd Gurley cashes in the turnover for an L.A. touchdown, as he darts 8 yards up the middle.
Gurley now has 12 TDs on the season. The 49ers have 15 as a team.
End of the first quarter, Rams 3-0: Not much to say so far in this one. The 49ers’ three drives have gone fumble, punt, fumble.
First quarter, 1:00, Rams 3-0: Annnnd Matt Brieda fumbles the ball on his first carry back from his injury. Aaron Donald recovers it for L.A. at the 49ers’ 21.
First quarter, 1:13, Rams 3-0: Jared Goff overthrows his receiver on third down, and the ball goes right to Jaquiski Tartt -- who drops it. Missed opportunity at a big play.
The Rams punt on the next play, and the 49ers take over at their own 12.
Better news: Matt Breida is back on the field.
First quarter, 2:39, Rams 3-0: No one picks up Rams linebacker Cory Littleton on a third-down blitz at the 27, and he sacks C.J. Beathard to take the 49ers out of field-goal range.
It also spoiled a great drive Raheem Mostert, who has been pressed into duty with Matt Breida hurt. Mostert ripped off a 15-yard run, a 23-yard catch-and-run, and an 11-yard run to get San Francisco into L.A. territory.
Bradley Pinion’s punt gives the Rams the ball at their own 12.
First quarter, 6:34, Rams 3-0: Greg Zuerlein drills a 35-yard field goal, and L.A. has the lead.
Todd Gurley dropped a third-down pass, and had he caught it, it appeared he had room to run for the first down.
If the 49ers are to stay in this game, they need to halt this turnover streak.
First quarter, 9:58, 0-0: C.J. Beathard is hit as he throws, and Rams linebacker Trevon Young lunges for the loose ball, giving L.A. possession at the 49ers’ 44.
Short field for Jared Goff and Co.
We also have an injury update on 49ers running back Matt Breida ...
First quarter, 12:32, 0-0: First play on offense, and there’s already bad news concerning 49ers running back Matt Brieda.
First quarter, 12:58, 0-0: The Rams receive the opening kickoff but can’t do much with their first possession, as Jared Goff fumbles the snap on third-and-1 from the 34 and recovers it.
After the Rams punt, it's 49ers ball at their own 30.
1:22 p.m.: You know what time is it? Game time …
1:09 p.m.: The 49ers take the field looking niiiiiiice …
12:55 p.m.: How’d you like to see this QB-receiver connection in a game?
12:50 p.m.: Well, you won't miss the Rams on the field with their all-gold get-ups.
12:35 p.m.: The 49ers are playing tribute to the 1994 Super Bowl-winning team with these slick threads.
Marquise Goodwin likes them so much that he just to dance.
12:30 p.m.: Time to join Greg Papa, Therese Vinal, Jeff Garcia and Donte Whitner for 49ers Pregame Live. Download the MyTeams by NBC Sports app using the link below to watch on your mobile device, or turn to NBC Sports Bay Area on your TV.
12:12 p.m.: 49ers punter Bradley Pinion evidently has a good arm …
If he really wanted to show off, though, he’d throw the ball toward Jerry Rice, who’s taking care of fans’ autograph requests on the field.
11:58 a.m.: Welp, Richard Sherman won't be on the field for the 49ers today because of his calf injury.
11:45 a.m.: If you're not already watching, check out "49ers First Look" with Matt Maiocco, Jennifer Lee Chan and Donte Whitner on our Facebook page. Link below.
9:54 a.m.: Coming off a big game against the Packers, wide receiver Marquise Goodwin is someone you need to keep an eye Sunday, according to Matt Maiocco. Here are his three other players to watch.
9:45 a.m.: Statues of Dwight Clark and Joe Montana commemorating "The Catch" were unveiled by the 49ers at the ceremony outside Levi's Stadium Gate A this morning.
As Ray Ratto writes, the statue of Clark comes at the right time.
9:28am: It's been a short week for the 49ers as they take on the Rams six days after losing a heartbreaker to the Packers.
Despite one less day to get ready, three players who were listed as questionable Friday reportedly will play Sunday at Levi's Stadium.
According to NFL Network's Ian Rapoport, wide receiver Pierre Garcon and cornerbacks K'Waun Williams and Ahkello Witherspoon all are expected to play against the Rams. Veteran cornerback Richard Sherman will be a game-time decision because of a calf injury.
Programming note: Greg Papa, Jeff Garcia, Donte Whitner and Therese Vinal get you set for the game with 49ers Pregame Live at 12:30 p.m. on NBC Sports Bay Area and streaming live on the MyTeams App by NBC Sports. After the game, tune back in for 49ers Postgame Live!