49ers

How 49ers intend to gain East Bay foothold with Raiders in Las Vegas

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How 49ers intend to gain East Bay foothold with Raiders in Las Vegas

The 49ers have moved on to Super Bowl LIV. The Raiders have moved on to Las Vegas.

Regardless of which (former) Bay Area NFL team you root for, it's been an eventful week for that franchise. San Francisco sits one win away from its sixth Lombardi Trophy. While Oakland ... err Vegas ... officially changed residences.

Many Raiders fans will follow the team to Sin City, whether through in-person support or from afar. But certainly, there will be others who change allegiances or simply stop watching the NFL altogether, as a result of the pain from watching their hometown team depart for purported greener pastures.

The 49ers are sitting pretty regardless, but with the Raiders now officially out of the region, they're in a position to capitalize even further.

Success breeds fan interest, and as the NFL's surprise team this season, the 49ers have been riding a wave of increased fan support during their path to Super Bowl LIV. A large portion of that increase has emanated from the East Bay, and as The New York Times' Ken Belson reported prior to the 49ers' 37-20 win over the Green Bay Packers in the NFC Championship Game, San Francisco has plans to gain an even greater foothold in the region with the Raiders now operating elsewhere.

"We would never try to convert Raiders fans,” 49ers chief marketing officer Alex Chang told Belson. "It’s a multigenerational play here for people who are transplants or kids who are growing up here now and won’t have the Raiders."

As part of San Francisco's efforts to establish a greater presence in the East Bay, the 49ers intend to expand their number of charities and free flag football programs in the region and to invite more East Bay school children to their science and technology programs. For obvious reasons, there is a clear focus on the younger audience, but San Francisco isn't necessarily trying to change their loyalties.

"We want kids to be 49ers fans," 49ers chief administrative officer Hannah Gordon said, "but it’s not like we want someone not to be a Raiders fan."

As the 49ers go about this expansion effort, the organization can look to its next opponent for proof that it can be accomplished. As Belson noted, the Kansas City Chiefs have been very successful in converting former fans of the St. Louis Rams, who left for Los Angeles in 2016. While the fan anger might not ever entirely subside, Chiefs president Mark Donovan told Belson that ticket sales and sponsorship from the St. Louis region remain on the rise.

While the Raiders have dominated fan support in the East Bay throughout their time in Oakland, their constant flirting with the idea of leaving combined with San Francisco's recent success has resulted in a major shift this season. Belson noted that, according to Fanatics, 49ers merchandise sales in the East Bay have increased by 250 percent compared to last year.

[RELATED: Five moments that defined 49ers' journey to Super Bowl LIV]

With the Raiders moving to Las Vegas and the 49ers looking like a team built to contend for many years to come, one can expect that number to increase even further next season.

Programming note: NBC Sports Bay Area feeds your hunger for 49ers Super Bowl coverage with special editions of “49ers Central” all week (5:30 p.m. Monday and Wednesday; 8:00 p.m. Tuesday and Thursday; 6:00 p.m. Friday).

49ers mailbag: Could co-coordinators ease Kyle Shanahan's workload?

49ers mailbag: Could co-coordinators ease Kyle Shanahan's workload?

It has been two weeks since the 49ers’ loss to the Kansas City Chiefs in Super Bowl LIV. That’s more than enough time to turn the page and look ahead.

So that’s what we’re doing -- with the help from some of our Twitter friends. Here is the first offseason edition of the 49ers Mailbag.

Kyle Shanahan is one of the best play-callers in the NFL. I don’t think there’s even a question about that. Is there? So I can’t envision any scenario in which Shanahan stops doing the thing he does best.

Shanahan certainly believes McDaniel and LaFleur are ready to call plays. McDaniel and LaFleur are, in essence, co-offensive coordinators. They are responsible for putting together the first components of the weekly game plan.

Through the first three seasons together with the 49ers, they have found a pretty good rhythm together and Shanahan finds himself placing more trust in them. What they’re doing is working.

If the 49ers have the $19 million-plus in cap room to devote to a franchise tag for Arik Armstead, then I think they could work out a long-term deal that would work for both sides.

As for the question about a tag-and-trade, I’m sure you’re thinking about how the Kansas City Chiefs tagged Dee Ford a year ago and, then, traded him to the 49ers. In that instance, the Chiefs had Frank Clark on the line, so that made sense.

In this case, I don’t think there’s anyone who plays Armstead’s position they would prefer over him. Armstead is exactly what the 49ers need: A defensive end on base downs who moves inside next to DeForest Buckner to rush the passer in nickel situations.

There is no need for the 49ers to do anything with Thomas, except work with him to continue to improve and become more valuable as a rotational player on the defensive line. The 49ers certainly will not pick up the fifth-year option on Thomas for the 2021 season. But with Thomas’ rookie contract guaranteed, there is no cap advantage in parting ways with him this year.

Regardless, Thomas should have a significant role next season. But if for whatever reason Armstead is not back, Thomas has a strong chance to be a starter.

The possibility of recouping a draft pick is part of the reason the 49ers felt compelled to make the trade in the first place. In my opinion, they would have preferred Mohamed Sanu, who was under contract through the 2020 season. But the Patriots offered the Atlanta Falcons a second-round draft pick, and the 49ers did not have a second-round pick after dealing it to Kansas City for Dee Ford.

Instead, the 49ers acquired Sanders and a fifth-round pick from Denver in return for third- and fourth-round draft picks. The 49ers do not figure to be active with veteran acquisitions on the free-agent market this offseason, so it is likely the 49ers have more losses than gains. If Sanders is a loss, the 49ers would stand a good chance of picking up a compensatory pick for the 2021 draft.

Get stronger. Work. Work. Work.

Pettis had a good offseason program a year ago, but he was not the same player when he came back for training camp. Other receivers on the team came back stronger at the opening of camp. Pettis did not. That is why Pettis struggled and fell out of favor to the point he rarely played in the second half of the season.

Pettis needs to take it up another few notches to get stronger and avoid the nagging injuries that also set him back last season. Pettis has more ability than almost anyone on the team to run some of Shanahan’s favorite routes. He will have an opportunity to prove himself in the offseason and training camp this year.

If Jalen Hurd and Pettis are both healthy, I think the answer is Hurd. The reason is because of his size and his unique skill set.

I envision Hurd being a big part of the 49ers’ two-minute offense because of his versatility. The 49ers can line him up anywhere in the formation, including running back. That puts the onus on the defense to figure out how they want to treat him. Is he a runner, wide receiver or tight end? Then, based on the defensive personnel, the 49ers can exploit those weaknesses.

[RELATED: Juice sick of Jimmy G, Shanahan criticism after Super Bowl]

The draft takes place more than a month after free agency. So the answer to this question could change, based on what the 49ers’ roster looks like at the time of the draft. But, right now, if the 49ers hold onto the No. 31 overall pick, the team can choose among the best available wide receiver, cornerback or defensive lineman.

There are two ways to look at this. But if there’s a team willing to move up to No. 31 overall, then that is the default move. It would make a lot of sense to sit out the first round of the draft to come away with multiple picks on Day 2.

But if there is someone at No. 31 with whom the organization has fallen in love, then they should take that player. The advantage of holding onto the first-round draft pick is that the 49ers would control the contract rights to the player for five years, instead of four.

49ers' Kyle Juszczyk sick of Jimmy Garoppolo, Kyle Shanahan criticism

49ers' Kyle Juszczyk sick of Jimmy Garoppolo, Kyle Shanahan criticism

Losing the Super Bowl was tough on the 49ers, to say the least. It was especially tough for the team's fullback, Kyle Juszczyk, who hated hearing the criticism of Jimmy Garoppolo and Kyle Shanahan, his quarterback and coach.

"Those are two guys that have absolutely nothing to prove to the rest of the guys in the locker room," Juice said Friday on NFL Network's "Good Morning Football." "You look at Jimmy, for people that are stats guys, 4,000 yards passing, better than a two-to-one, touchdown-interception ratio, 70 percent completion."

He added with that alone, you're looking at a "phenomenal quarterback."

"For whatever reason, Jimmy just gets this extra criticism, this extra heat, but I think at one point in the game he was like 19-for-22," Jusczyk said. 

"That's football, though -- you just change one or two plays in the game, and the whole dialogue changes, the whole narrative."

Juice mentioned the moment that could have put Jimmy G in the same category as Tom Brady as a Super Bowl MVP. The moment that could have led to the 49ers popping champagne in San Francisco amongst the faithful.

That could have been a game-changer.

The play in question caused wide receiver Emmanuel Sanders to storm out of the media room following the Super Bowl LIV loss to the Chiefs. Garoppolo's overthrow in the fourth quarter changed everything.

[RELATED: What Juice regrets most from 49ers' Super Bowl collapse]

And they know it. Jimmy knows it. Sanders knows it. Shanahan knows it. 

"It's a shame that one or two plays can really change everyone's outlook on someone," Juszczyk said.